The State of the Publishing Industry Today

The State of the Publishing Industry Today

07/23/2020, 4:15 PM - 5:00 PM

1A21
Language:
English

Join the NPD Group’s Kristen McLean as she breaks down the latest outlook for the US book market. Drawing on data from NPD BookScan, PubTrack Digital, and the wider NPD portfolio of the latest retail data and analysis, this presentation will deliver essential insights into the latest trends from book publishing’s most authoritative source of industry information, including:

·        A recap of key industry performance in 2019

·        The significant trends in content and platform

·        The outlook for digital versus print in the next few years

·        The opportunities (and risks) for publishers and retailers in 2020 and beyond

Attendees to this presentation will emerge with a powerful snapshot to drive decision-making in 2020 and beyond.

Contributors

  • Kristen McLean

    Presenter

    Kristen McLean is the Executive Director of Business Development at the NPD Books. Kristen is a twenty five year veteran of the publishing industry,...

Categories

  1. Track
    Education
    • Business of Publishing

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