The Future of Kids’ Books: Trends and Observations on the state of the Children’s Market

The Future of Kids’ Books: Trends and Observations on the state of the Children’s Market

05/31/2019, 12:45 PM - 1:30 PM

1E10
Language:
English

The U.S. children’s book market has been a source of growth for most publishers over the last decade, but that does not make it immune from the larger forces which are shaping today’s dynamic consumer environment. Join NPD’s Kristen McLean as she delivers a strategic analysis of the U.S. children’s book market, from the topline numbers and content trends, to concerning statistics on children’s reading, what’s behind the continuing growth of backlist, and more. This session will provide both the “what” and the “why” of today’s U.S. children’s book market, and is essential listening for both retailers and publishers.

Contributors

  • Kristin McLean

    Host

    Executive Director, Business Development

    NPD Books | NPD Entertainment

    Kristen McLean is the Executive Director of Business Development at the NPD Books. Kristen is a twenty five year veteran of the publishing industry,...

Categories

  1. Track
    Education
    • Business of Publishing

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