What Sells Books Now: Scalable Strategies for Modern Data-Driven Marketing

What Sells Books Now: Scalable Strategies for Modern Data-Driven Marketing

05/30/2019, 11:55 AM - 12:35 PM

1E10
Language:
English

It’s no secret: driving book sales is an ever-growing challenge. Of the $15.95 billion in trade book sales for 2017, roughly half ($7.6 billion) were purchases made through online retail. Traditional media, sales, and distribution outlets are changing. Direct consumer relationships are becoming increasingly important. Where should smart marketers direct their resources to find more audiences for their books? What are the leading trends driving consumer sales? How can you optimize or scale your efforts to maximize your sales—regardless of your size? Get answers to these questions and more when you sit in on this session with panelists from Open Road Media, Ingram, and Your Expert Nation.

Contributors

  • Mary McAveney

    Panelist

    Chief Marketing Officer

    Open Road Integrated Media

  • Jessica Johns

    Panelist

    Digital Product Manager, Marketing & Ecommerce

    Ingram Content Group

  • Bridget Marmion

    Panelist

    Founder, President

    Your Expert Nation

  • Libby Jordan

    Moderator

    Executive Director, Partnerships & Specialty Markets

    Open Road Integrated Media

Categories

  1. Track
    Education
    • Business of Publishing
    • Marketing & Engagement

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