What Sells Books Now: Scalable Strategies for Modern Data-Driven Marketing

What Sells Books Now: Scalable Strategies for Modern Data-Driven Marketing

05/30/2019, 11:55 AM - 12:35 PM


It’s no secret: driving book sales is an ever-growing challenge. Of the $15.95 billion in trade book sales for 2017, roughly half ($7.6 billion) were purchases made through online retail. Traditional media, sales, and distribution outlets are changing. Direct consumer relationships are becoming increasingly important. Where should smart marketers direct their resources to find more audiences for their books? What are the leading trends driving consumer sales? How can you optimize or scale your efforts to maximize your sales—regardless of your size? Get answers to these questions and more when you sit in on this session with panelists from Open Road Media, Ingram, and Your Expert Nation.


  • Mary McAveney


    Chief Marketing Officer

    Open Road Integrated Media

    Mary McAveney is a publishing veteran with extensive expertise in marketing, strategy, and branding. As CMO at Open Road she has built a team with a...

  • Jessica Johns


    Digital Product Manager, Marketing & Ecommerce

    Ingram Content Group

    Jess is a data-driven book marketer with over 10 years of experience in publishing, market research, and data analysis. She has worked with...

  • Bridget Marmion


    Founder, President

    Your Expert Nation

    Bridget Marmion has spent over a decade each at FSG, Random House and Houghton Mifflin Harcourt, mostly as SVP of Marketing. Over her career, Bridget...

  • Libby Jordan


    Executive Director, Partnerships & Specialty Markets

    Open Road Integrated Media


  1. Track
    • Business of Publishing
    • Marketing & Engagement

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