Learn From the Marketing Success of the Bestselling Thriller, The Silent Patient

Learn From the Marketing Success of the Bestselling Thriller, The Silent Patient

05/30/2019, 9:55 AM - 10:40 AM

1E11
Language:
English

How did debut novel, The Silent Patient, by Alex Michaelides become an instant bestseller, staying weeks on the New York Times bestsellers list and both the Most Sold and Most Read lists on Amazon Charts? What did the team at Celadon Books, the new imprint at Macmillan, do to reach the widest audience for their first book? Rachel Chou, Associate Publisher at Celadon Books and Suzanne Skyvara, VP Communications at Goodreads share the successful marketing strategy behind the thriller’s break-out success.

Contributors

  • Rachel Chou

    Panelist

    Celadon Books Associate Publisher Rachel Chou has 25 years of experience in the book business, primarily in the areas of consumer insights, content...

  • Suzanne Skyvara

    Panelist

    Suzanne Skyvara is the VP Communications for Goodreads, which, with 85 million members, is the world’s largest site for readers and book...

Categories

  1. Track
    Education
    • Marketing & Engagement

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