Reaching the Romance Reader: A Step-by-Step Guide for Indie Booksellers

Reaching the Romance Reader: A Step-by-Step Guide for Indie Booksellers

06/01/2018, 2:00 PM - 3:00 PM

Location: 1E10
Language:
English

The romance genre has one of the highest shares of fiction sales in the U.S. market, but very few independent bookstores curate a romance section in their store. Neglecting this genre not only leads to a loss in sales opportunities for booksellers, but it also deprives them of the opportunity to engage with an incredibly loyal romance readership. But how does a busy bookseller find time to reach and retain the romance customer? Throughout this panel, publishers, booksellers, authors, and industry professionals will help Indie booksellers:
 
•    Understand the romance genre and the romance buyer
•    Win over fellow booksellers who struggle with the concept of selling romance
•    Uncover specific tactics and first steps to reach the romance reader
•    Create activities and events to engage the romance reader so that she/he becomes a loyal customer and advocate for your store

Moderator: Amanda Diehl, Smart Bitches
Panelists:
•    Maryelizabeth Yturralde, Co-owner, Mysterious Galaxy
•    Kevin Elliott, Manager, 57th Street Books
•    Jessie Edwards, Marketing & PR Manager, Romance Writers of America
•    Pamela Jaffee, Senior Director, Publicity & Brand Development, HarperCollins
•    Sarah MacLean, Author, Avon
•    Susanna Kearsley, Author, Sourcebooks Landmark
•    Heidi Weiland, Director of Trade Sales, Sourcebooks
•    Farah Mullick, Senior Director, Global Series Marketing, Harlequin

Contributors

  • Amanda Diehl

    Moderator

    Amanda Diehl, Smart Bitches

  • Maryelizabeth Yturralde

    Panelist

    Mysterious Galaxy

  • Kevin Elliott

    Panelist

    Manager, 57th Street Books

  • Jessie Edwards

    Panelist

    Marketing & PR Manager, Romance Writers of America

  • Pamela Jaffe

    Panelist

    Senior Director, Publicity & Brand Development, HarperCollins

  • Sarah MacLean

    Panelist

  • Susanna Kearsley

    Panelist

  • Heidi Weiland

    Panelist

    Director of Trade Sales, Sourcebooks

  • Farah Mullick

    Panelist

    Senior Director, Global Series Marketing, Harlequin

Categories

  1. Track
    Education
    • Business of Publishing
    • Independent Booksellers
    Education
    • Business of Publishing
    • Independent Booksellers

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