Integrated Management Of Rights Assets In The Global Marketplace

Integrated Management Of Rights Assets In The Global Marketplace

05/31/2017, 2:00 PM - 2:50 PM

Room 1E10

Language:
English

The established trade of rights and licenses for books ideally offers a golden key to publishers for exploiting their assets beyond the limitations of their domestic core market. However, the possible gain comes with a challenge: Trading with ever more business partners, across territories, cultures and legal systems, with an increasing complexity of formats and channels, turns into a serious management challenge.

 The more possibilities to connect emerge, the more difficult it becomes to effectively control, steer, and monetize a publisher's assets. At this point exactly, integrated rights management solutions come into play. One the one side, they allow publishers within their enterprise to well organize, and manage their assets, to be ready for the trade. On the other end, rights trading platforms allow to more efficiently identify business partners abroad, and to engage in safe ways.

 

 

  •        This seminar will present leading solution providers for integrating rights management solutions in publishers’ process management systems.
  •        Attendants will learn how selling rights and licenses internationally extend a publishers’ value chain;
  •        Detailed case studies will teach attendants how to better leverage their intellectual property.

 

 

Moderator:

Ruediger Wischenbart, Director of International Affairs, BookExpo, and Founder of Cntent and Consulting, www.wischenbart.com

 

Contributors

  • Ruediger Wischenbart

    Speaker

  • David Hetherington

    Speaker

  • Chris Kenneally

    Speaker

Categories

  1. Education
    Global Market Forum
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