10 Ways to Make Data-Driven Decisions to Sell More Books

10 Ways to Make Data-Driven Decisions to Sell More Books

06/02/2017, 1:00 PM - 1:50 PM

Room 1E11

Language:
English

How can today’s latest data trends help publishers connect authors with readers? Industry experts will share and discuss the latest industry data and insights to drive growth and profitability. Whether you’re looking to stock your front lists for success, or you’re looking to improve the visibility of your titles, this interactive session brings data to life to help make better business decisions.

 

Session Takeaways:

  • Share new metadata survey (qualitative and quantitative) results and insights on how to improve the visibility of their titles
  • Identify and diversify your buying approach for profit
  • How to be dynamic with changing consumer trends – predictable and not

Moderator:

Margaret Harrison is the director of product metadata at Ingram Content Group. She leads Ingram Data Services, licensing enhanced metadata and curated merchandising programs to bookstores, libraries and social media sites. Margaret also manages metadata operations for Ingram’s wholesale catalog of 16.6 million titles. Prior to joining Ingram in 2015, Margaret was Ebook Global Supply Chain Manager at Oxford University Press. Margaret has an M.S. in publishing from Pace University and also studied at Boston College and the University of Oxford.

Contributors

  • Margaret Harrison

    Speaker

  • Susan Ruszala

    Speaker

  • Amy Cox Williams

    Speaker

Categories

  1. Education
    Business of Publishing
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