BookExpo America Provides Unique Opportunity For Indie Authors


uPublishU at BEA Conference is Premiere Industry Event for Self-Publishers; Brand New “Author Hub” to Serve as Center for Entrepreneurial Authors

Norwalk, CT, February 20, 2014:    BookExpo America (BEA) is considerably expanding its efforts to focus on independent and self-published authors by introducing the brand new Author Hub.  The innovative program will run in tandem with uPublishU at BEA, the established and industry-leading conference for all authors who are looking to take charge of their publishing projects.   The goal of the two initiatives is to further integrate the self-publishing community into the publishing mainstream by providing platforms where entrepreneurial authors may interact and share the spotlight at North America’s leading book industry event.  Launched in 2012, uPublishU at BEA has grown in each of the past two years with a total attendance of 350 in 2013.  This year’s conference will feature over 30 speakers and more than 25 exhibitors.  Programming at the 2014 edition of uPublishU at BEA, which will take place on Saturday, May 31st at the Javits Center will be sorted into tracks – with sessions for authors who are bringing their first book to market, and sessions for the more experienced entrepreneurial author, as well as many panels focused on marketing.    

The new Author Hub, which will be located on the BEA show floor and which will be open all three days of the convention, is conceived as a venue where authors will put into action all the practices, perspective and know-how presented to them by leading industry figures at the uPublishU at BEA Conference.  As the name implies, it will be a center of operations; it will have a seamless connection to uPublishU at BEA as all Author Hub members automatically get access to the uPublishU at BEA Conference.  The Author Hub itself will be a dedicated space on the trade-show floor that features a presentation area, receptionist desk, large tables for networking, lounge furniture for impromptu chats with colleagues, and the Premium members’ tables – a draw for many other BEA-goers who will want to meet the Hub’s entrepreneurial authors.  To date, the Author Hub will feature five of the very highest profile entrepreneurial authors who have signed on as Premium members.  They include:     

Bella Andre, author of the bestselling "The Sullivans" series; she has sold more than 3 million copies of her books and Harlequin MIRA is releasing "The Sullivans" in paperback

Barbara Freethy, author of the bestselling "Summer Secrets" (4 weeks on the NY Times list); she has sold more than 4 million copies and has 35 books on the market

Hugh Howey, author of the bestselling "Wool" trilogy, optioned for a film; he has sold some 2 million copies of his books -- the newest are "Sand" and "Peace in Amber"

CJ Lyons, emergency-room doctor turned bestselling novelist; she has more than 2 million copies sold, many in her Lucy Guardino FBI series; the newest is "After Shock" 

H.M. Ward, a NY Times bestseller 11 times in 2013 alone; she has sold more than 4 million copies of her books and reports being offered more than $1.5 million in advances by publishers

“I am very excited to be extending our efforts on behalf of self-published authors,” notes Steven Rosato, Show Manager for BEA.  “uPublishU at BEA has been a huge success for us, and we have established a premiere conference for the entrepreneurial author who has become a vital part of the publishing marketplace.   The addition of the Author Hub to our program will connect this community to mainstream publishing, providing access to promotion and discovery that was previously unavailable to this universe.  I am thrilled that we are finding so much enthusiasm for our self-publishing initiatives and I look forward to making BEA indispensable for all authors seeking to publish their own work.”  

uPublishU at BEA is organized by Sally Dedecker, BEA’s Director of Education.  Ms. Dedecker may be reached at  The Author Hub is organized by noted journalist and leading industry commentator Porter Anderson.  Mr. Anderson may be reached at  

In commenting on the programming for the Author Hub, Porter Anderson notes:  “Activity in the Hub might fall under the unofficial phrase Don’t Sit Down Programming!  Our intent for our Author Hub members is that they have every chance to explore the huge BEA trade-show floor and make important business contacts to support their careers.  And to that end, I’m developing fast-burst programming, often in 15-minute sessions, to avoid tying down our authors with long presentations.”  Membership in the Author Hub is limited to 160 participants.      

As noted, there will be over 30 speakers participating in uPublishU at BEA and numerous sponsors and exhibitors have come on board.  To date, sponsorships include:

  • Platinum Sponsor – ForeWord Magazine
  • Gold Sponsors – Ingram Content Group, Nook Press
  • Silver Sponsors –, Speedy Publishing
  • Bronze Sponsors – Bowker, Publish Next
  • Media Sponsor – Publishers Weekly

Sally Dedecker notes that the audience for uPublishU at BEA includes authors who have previously published the traditional way (with a publisher) and now want to take control of their books; aspiring writers who want insight and guidance from publishing industry professionals; authors who have self-published but want to learn how to reach more readers; business professionals and consultants interested in learning how to publish books that can be used to raise a company’s profile, teach customers and clients, and generate revenue.

For more information about BEA please visit the website at  You can also connect with BEA on Twitter, Facebook, LinkedIn and YouTube.


BookExpo America (BEA) is North America’s largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA).  BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.   

BEA is a trade event for all publishing and book industry professionals but will be open to consumers on the last day Saturday, May 31st, 2014.

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