BookExpo America Organizes Webinar for December 7, 2010


Norwalk, CT, November 17, 2010:  BookExpo America (BEA) officials have today announced their first ever Webinar which will take place on Tuesday, December 7, 12:00pm – 1:00pm EST.  The seminar will focus on leveraging the Facebook application and it will encourage and demonstrate best practices for book industry professionals.  Facebook: Driving Traffic with Tips, Tactics and & Applications for Publishers and Authors is presented in partnership with the Book Industry Study Group and sponsored by Combined Book Exhibit and is the first of several webinars and other initiatives that BEA is undertaking to extend service and enrichment to the book community.  All participants should go in order to register.

With over 500 million users talking and sharing on Facebook, publishers and authors need to know the tips, tactics and applications that are going to enable them to connect to readers in this worldwide community and share content, new publications, participate in contests and other marketing efforts.  The noted speakers will be Mari Smith and Cindy Ratzlaff (bios below).  Together, these two speakers provide a wealth of expertise about social media networking and they will share their knowledge and insight.  Facebook is an integral part of publishers’ and authors’ marketing efforts.  Ms. Smith and Ms. Ratzlaff are experts and they will be offering attendees the opportunity to learn about ways to improve their Facebook presence and connect with more readers.  The moderator and organizer for BEA’s Webinar is Sally Dedecker, a consultant with 30+ years experience in the book industry.

Mari Smith is well-known for being an expert in social networking, and is especially noted for her Facebook expertise.  She is a speaker, trainer and author on the subject of Facebook and she is the co-author of the successful book Facebook Marketing an Hour a Day (John Wiley & Sons) which was published earlier this year.  Cindy Ratzlaff comes from the publishing industry.  She is an author who is certified in social media networking  and she has a business where she trains others in social media networking.   As an author, she took her Facebook presence from 600 to over 10,000 fans in a few short months.

BookExpo America will take place Monday, May 23 – Thursday, May 26, 2011 at the Jacob K. Javits Center in New York City.  It is an exclusive convention for book industry members only. 

For more information about BEA, please visit and connect with BEA on Twitter, Facebook, LinkedIn and YouTube.

BookExpo America (BEA) is North America’s largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA).  BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.

Reed Exhibitions is the world’s leading events organizer. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas.

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