BookExpo America Organizes Twitter Webinar For March 9, 2011


Norwalk, CT, February 18, 2011:  BookExpo America (BEA) officials have today announced plans for a second webinar following the successful launch of their new webinar program in December, 2010.  The next webinar will take place Wednesday, March 9, 12 noon – 1:00pm EST ($25) and will focus exclusively on Twitter, the pre-eminent micro-blogging social networking site.  As leading networking sites have replaced traditional media, Twitter has emerged as a powerful force not only in the delivery of news but in helping to shape and define marketing strategy for all types of business.  The title of the webinar is Twitter: Building Communities and Followers with Tips, Tactics & Applications for Publishers and Authors and it will feature bestselling author and renowned marketer Jeffrey W. Hayzlett, as well as publishing veteran and brand marketer Cindy Ratzlaff.  Sally Dedecker, of Sally Dedecker Enterprises, a consultancy firm specializing in business solutions in the book and digital publishing space, will moderate.  

BEA’s first webinar, Facebook: Driving Traffic with Tips, Tactics and & Applications for Publishers and Authors, was a significant success, attracting over 325 registrants from the U.S., Canada, Europe and the Middle East.  “We were enormously pleased with the number of people who participated in our Facebook webinar”, notes Steven Rosato, Show Manager for BookExpo America.  “The quality of conversation and the presentations were outstanding and we recognize that this is an important service that we can provide to industry members on a year-round basis.  We will continue to explore opportunities and to have more webinars in the future.  In the meantime, I know this Twitter webinar will be a huge success.” 

Twitter has more than 175 million users and there are now more than 100 million tweets a day.  The BEA webinar will be targeted to members of the book industry – publishers and authors – focused on reaching and engaging readers.  As with the first webinar, the content will be instructional and practical.  The focus will be on publishers and authors who are Twitter users and the goal is to have the participants walk away with several actionable suggestions that will improve their social networking efforts on Twitter.  Some discussion items include: ­­­­­­­­­­­­­­­­ Mastering the Art of Hashtags, Tweetchats and Twitter Interviews, Establishing Company Guidelines for Tweeting, Twitter as Customer Service, Twitter Lists – the secret weappn for rapid fanbase building, Twitter Profile for publishers with multiple categories and several imprints, the importance of Retweets, Twitter Metrics, Timesaving Tools like Hootsuite and Tweetdeck, Combining traditional media with Twitter efforts and much more!

About Jeffrey W. Hayzlett:  Best-selling Author, Business Change Agent & Marketing Expert, Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. He’s been called the “Celebrity CMO” by Forbes magazine and the “Chuck Norris of marketing” by bloggers. He is the author of the best-selling book The Mirror Test, named to Inc. Magazine’s 2010 Best Business Books list, and speaks frequently around the world on business growth, communications, and marketing. Currently, Mr. Hayzlett leads The Hayzlett Group, an international strategic business consulting company focused on leading change and growth in businesses.

About Cindy Ratzlaff:  A 20+ year publishing veteran, Cindy Ratzlaff designed the campaigns behind more than 150 New York Times bestsellers. Forbes named Cindy as one of the “Top 30 Women Entrepreneurs to Follow on Twitter” for her advice on brand marketing. She pioneered the Marketing 360 strategy, which treats authors and books as brands, from acquisition through brand extension. Cindy is a keynote speaker, consultant and teaches social media marketing to authors through the Social Media Academy for Women.  She is also the co-author of Queen of Your Own Life: The Grown-Up Woman's Guide to Claiming Happiness and Getting the Life You Deserve.

About Sally Dedecker:  Sally Dedecker Enterprises is a full-service consultancy offering with 30+ years of experience in strategic and tactical business solutions in distribution, sales, marketing, product development and other areas of the book and digital publishing process. We work with members of the industry to improve supply chain, reposition publishing programs, develop sales and marketing campaigns, as well as manage the search for distribution services from needs analysis through contract negotiation and transition. Our expertise is offered to authors and publishers needing advice on Social Media Marketing and navigating the development and implementation of digital initiatives.

To register, please go to:

BookExpo America will take place Monday, May 23 – Thursday, May 26, 2011 at the Jacob K. Javits Center in New York City.  It is an exclusive convention for book industry members only. 

For more information about BEA, please visit and connect with BEA on Twitter, Facebook, LinkedIn and YouTube.

BookExpo America (BEA) is North America’s largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA).  BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.   

Reed Exhibitions is the world’s leading events organizer. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas.

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