New Exhibitors

Welcome to BookExpo and thank you for supporting the #1 book and author event in North America! Exhibiting will put you at the center of the publishing industry, launch your new titles, promote your authors, and position your brand for success.

As a new exhibitor, we want to help you with all of your needs heading into the event, so we have put together the following information to help you prepare and have the best show possible:

Customer Success Managers

If you have any questions or need any help, contact your Customer Success Specialist at any time.

Top 7 New Exhibitor To Dos

1. Update Your My Show Exhibitor Listing

You can log into your My Show Exhibitor Dashboard to update your company listing that appears in the online and printed show directory as well as BookExpo Mobile. This is how customers will identify you pre-show, on-site, and post-show. You can also submit Show Specials, upload press releases, and connect with leads through your Exhibitor Dashboard.

2. Online Exhibitor Manual

To make your participation in BookExpo 2017 go smoothly, we will prepare an Online Exhibitor Manual with all the information and services available to you at the event. The manual will include important vendor deadlines and forms so you can stay ahead of the game as you prepare for the show. 2017 Online Exhibitor Manual coming soon.

3. Exhibitions Made Easy

Looking for information on how to plan your first exhibit?

The exhibiting process can be complicated, especially the first time. That’s why our parent company, Reed Exhibitions, put together this video series to help you prepare properly, and to help you get the most from your investment. Each video covers a different aspect of the exhibiting experience—from pre-show planning, the at-show experience, and even tips for good follow-up after the event is over. You can select the video that’s right for you, wherever you are in your planning.

View these helpful videos

4. Tips to Improve Your Return on Investment

Visit our Online Media Kit for pre-show, at-show, and post-show marketing and sponsorship opportunities that will help drive more traffic to your booth.

Maximize your exposure at the show by connecting with press members who will be at the event. For a complete list of press members email Jackie Williams.

5. Exhibitor Badges

Each individual from your company attending BookExpo is required to have a BookExpo Exhibitor Badge to access the Show F loor. Each exhibiting company will receive an allotment of badges based on booth size. Register you and your staff for exhibitor badges through the Exhibitor Dashboard.

You will receive an email confirmation with a barcode in it once you register for your badges. Please bring this barcode with you to Exhibitor Registration once you get to the Javits Center to collect your badge.

More information for 2017 coming soon! See the 2016 Exhibitor Booth Personnel Badge Allotment here..

Booth Personnel:

  • Exhibitor Badge—Access to the BookExpo show floor and to all BookExpo Conference Sessions
  • Exhibitor Author Badge—Access for your authors to the BookExpo S how F loor and to all BookExpo Conference Sessions
  • International Rights Center (IRC) Tables Badge—1 Table (1 Badge), 2 Tables (4 Badges)—If you need to order additional badges, please register as an attendee here. Badges include access to BookExpo S how F loor and all BookExpo Conference Sessions

6. Book your Hotel/Travel—super low rates!

We're happy to offer LOWER hotel rates than ever before!

Check back for 2017 travel information!

7. Enjoy New York!

There’s plenty of time to get out of the Javits Center and experience all that NYC has to offer – world-class dining, shopping, and one-of-a-kind shows, entertainment, and more.

Top Buyer Program—Drives Qualified Attendees that You Want to See

BookExpo continues to enhance its VIP Program with aggressive focus on booksellers, special markets buyers and key librarians. This program was created to put more of the book industry’s most valued attendees in the exhibit aisles. . BookExpo recognizes the value of these key audience segments and is dedicated to working closely with our exhibitors to help drive attendance from these markets.

View the Top Buyers who attended our 2016 event. . Are we missing some of your key customers? We are always looking for insights to help our exhibitors connect with key decision makers at the show—to let us know who you want added to the program, please Lisa Montanara at

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