BEA 2016 Welcomes Poland as the Global Market Forum Guest of Honor

Global Market Forum
Poland Guest of Honor

Wednesday, May 11th 9:30 AM - 5:30 PM

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Global Market Forum is part of the BEA Content & Digital Conference and is open to all BEA attendees.

GMF 2016 features one full day of education sessions, exhibits, and a week of off site cultural events honoring the 2016 country of honor, Poland. To celebrate this special occasion the Polish Book Institute is hosting a delegation of the most interesting authors, poets, and literary artists at venues across Chicago. Don’t miss any of the education sessions or off site cultural events:

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Poland’s Book Market: Insights, Trends & Developments

10:00 AM- 10:50 AM Room W178a

Join leading members from Poland’s vibrant publishing community as they offer insights on all segments of the publishing industry – general trade (fiction, nonfiction, and children’s) education as well as professional publishing. Discover important developments and meet key executives in the Polish book market who share market data and offer an overview on consumers and their preferred book choices and reading habits.

Moderator: Ruediger Wischenbart, Director of International Affairs, BookExpo America
Moderator: Sonia Draga, Owner, Sonia Draga Publishers
Speaker: Marcin Garlinski, CEO and President, Board of Book Publisher MUZA SA
Speaker: Włodzimierz Albin - President of Wolters Kluwer S.A. in Poland, President of Polish Book Chamber

Investing in Poland: Risks & Opportunities in an Emerging Market

11:00 AM- 11:50 AM Room W178a

This session will present three examples of foreign investments in the Polish publishing market from the owner’s point of view. Panelists will present and describe their way of building a publishing business in an emerging market such as Poland after the transition to capitalism in 1989. Questions that will be addressed include - Why did you decide to invest in Poland? What expectations did you have at that time? Have they been fulfilled? What was/still is most difficult for you as an investor in Poland? How would you describe the development of the Polish publishing industry so far and what would you expect in the future? What were the most important success and challenge you have faced in Poland? Would you recommend other investors enter the Polish publishing market? Come and listen to the brave investors who have experienced their own business story in Poland!

Moderator: Barbara Jóźwiak, Chairman of Supervisory Board, PWN Group
Speaker: James D. Jameson, Controlling shareholder and owner, PWN Group
Speaker: Stacey Caywood, CEO, Wolters Kluwer Legal & Regulatory Division
Speaker: Maria Deskur, Managing Director for Books, Egmont Poland

Innovative Global Successes of Polish Multimedia and Transmedia Publishing

12:00 PM - 12:50 PM Room W178a

"Join this seminar to learn about and discuss two projects that successfully merge literature and education with gaming, film, animation, interactivity and state-of-the-art technologies. Olive Green,, is a ground-breaking combination of an interactive feature film and an educational application for learning English. The film script was created from scratch to meet the requirements of an engaging story and gradually increasing level of language competence. Olive Green employs games, decision making, speech-driven interactive dialogues, massive learning content and spaced repetition to provide top-quality edutainment. The project has been widely recognized by educational and corporate film industries including awards and nominations by the British Educational Suppliers Association (BETT Award 2016), British Council, Cannes Corporate Media and TV Awards (Gold Dolphin 2015), US International Film & Video Festival (Grand Prix 2015), 2016 New York Festival’s World's Best TV & Films.

The Witcher: Wild Hunt is a story-driven open world role-playing game set in a visually stunning fantasy universe based on a series of fantasy novels by Andrzej Sapkowski. The Witcher sold over six millions copies world-wide within the six weeks of its release and won over 200 game of the year awards, including the prestigious Game Awards and Golden Joysticks. The Witcher is widely praised for its innovative storytelling and captivating characters.

These presentations will invite the participants to consider the values that contribute to global recognition and the popularity of future publishing."

Moderator: Chris Kenneally, Director of Business Development, Copyright Clearance Center
Speaker: Krzysztof Biedalak, CEO, Super Memo
Speaker: Jakub Szamałek, Senior Writer, CD Projekt RED

"Why Poland? Why now?" - Strategies for Promotion of Polish Literature in the US

3:00 PM - 3:50 PM Room W178a

Archipelago Books and Open Letter Books, represented by editor-publishers Jill Schoolman and Chad Post, respectively, are currently two of the most active US presses publishing new translations of Polish literature, and Magda Dębowska is one of the Poland’s first innovators acting as an independent literary agent, dealing in the sale of foreign rights to works by some of the best Polish authors writing today. The panelists will offer their insights about what is exciting about Polish literature and contemporary Polish writing, how to find out about works in Polish, how to acquire Polish rights, and the emergence of professional literary agents in Poland. From an editorial perspective, we’ll talk about working with translators and editing translation when the editor doesn't know the source language and the author (if he or she is alive) doesn’t know the target language. We’ll also explore the practical matters of funding translation, promoting the work once it's published, what the translator does beyond translation, and more.

Moderator: David Goldfarb, Independent Scholar, Translator, and Consultant, Literature and Public Diplomacy
Speaker: Magdalena Dębowska, Literary Agent & Co-Owner, & of Karakter Publishing House
Speaker: Chad Post, Director, Open Letter Books
Speaker: Jill Schoolman, Foundrt, Archipelago Books

The New Golden Age of Polish Books for Children: An overview on current trends

5/11/2016 2:00 PM - 2:50 PM W178a

Children’s books being published in Poland today are nothing like they were even a few years ago. Poland is in the midst of a New Golden Age in books for children, and this session addresses the questions of why this is of interest to the wider world and what makes it important internationally. In 2008, Julian Tuwim's Wiersze (Poems) published by the Wytwórnia Publishing House was awarded the prestigious Bologna Ragazzi Award. This unique graphic project, an avant-garde and playful version of a traditional Polish collection of children's poems, created by seven young illustrators marked a turning point for Polish children's books. Since then, Polish illustrators have won awards in Bologna almost every year, and the Polish children's book market has grown noticeably. Small publishing houses release high quality children's literature, grown beyond their niche markets into significant players actively promoting Polish books and artists, both in Poland and internationally. The panel will discuss the main trends of picture books, illustrated books and novels produced in Poland within the past ten years. We will present various genres—information books, fantasy novels, children's biographies and others—but also different styles: from symbolic and subtle picture books by Iwona Chmielewska to vibrant, avant-garde illustrations by Marta Ignerska. The aim is to present the achievements of still active old masters like Józef Wilkoń and Bohdan Butenko to the talented young generation: Aleksandra and Daniel Mizieliński, Małgorzata Gurowska, Jan Bajtlik, Marianna Oklejak and others. We will also discuss how publishing houses such as Dwie Siostry, Muchomor, Wytwórnia, Ezop and others have shaped the Polish children's book market.

Moderator: Junko Yokota, Director of the Center for Teaching, Children’s Books, Chicago
Speaker: Anna Czernow, President, IBBY Poland
Speaker: Maria Deskur, Managing Director for Books, Egmont Poland