Preorder Sales Secrets from the Publishing Pros

Preorder Sales Secrets from the Publishing Pros

05/31/2018, 3:45 PM - 4:30 PM

Location: 1E16

Driving preorder sales can help build buzz and momentum for a new book. Great preorders lay the groundwork for a successful new release launch, and can even help a book hit various bestseller lists during release week. But how can you drive more readers to preorder? In this panel moderated by BookBub account managers Morgan Hubbard and Caitlin Ellis, marketing pros from four large publishers will share their secret sauce for selling more preorders and maximizing a new release launch.

Panelists will include:
- Tobly McSmith, HarperCollins
- Kristin Fassler, Ballantine Books, PRH
- Mariel Dawson, Macmillan Kids
- Alexandra Nicolajsen, Kensington Publishing Corp.


  • Morgan Hubbard & Caitlin Ellis


    Morgan Hubbard and Caitlin Ellis are Account Managers at BookBub, helping publishers effectively market their books. Morgan was previously a sales...


  1. Track
    • Business of Publishing
    • Business of Publishing

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