The Marketing Success Story Behind "Little Fires Everywhere" - Conferences - BookExpo 2018

The Marketing Success Story Behind "Little Fires Everywhere"

The Marketing Success Story Behind "Little Fires Everywhere"

05/31/2018, 2:30 PM - 3:20 PM

Location: 1E11
Language:
English

Learn how Little Fires Everywhere by Celeste Ng became a NYT bestseller, winning the hearts of readers and critics. Matthew Boyd, Associate Publisher and Marketing Director, Penguin Press, and Suzanne Skyvara, VP Communications, Goodreads, will walk through the marketing strategy that led to this success, providing insights for publishing marketers and publicists on ways to help their books break out. Goodreads will also be sharing some customer insights based on data from their community of more than 70 million readers.   

Contributors

  • Suzanne Skyvara

    Panelist

    Suzanne Skyvara is the VP Communications for Goodreads, the world’s largest site for readers and book recommendations. In addition to promoting...

  • Matthew Boyd

    Panelist

    Associate Publisher and Marketing Director, Penguin Press

Categories

  1. Track
    Education
    • Marketing & Engagement

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