The Future of Publishing: Building New Opportunities for Growth and Profitability

The Future of Publishing: Building New Opportunities for Growth and Profitability

05/31/2017, 1:00 PM - 2:50 PM

Room 1E07/1E08


The future of publishing is here now!!!!! Join industry leaders and experts as they share insight and opportunities into ways to build new business relationships and expand outreach to readers. The topics will range from emerging markets, untapped markets that publishers can pursue for fans and readers, new technology that will have wide impact as well as examining the readers of tomorrow that will require new marketing and promotion efforts. Listen in as the experts offer data and trends that are impacting some authors and publishers, and missed by others. Participate in a new app demo and get some surprising truths about the book industry that will guide you in making profitable new business decisions.



Jon P. Fine is a legal, business and creative professional focused on helping storytellers and members of the creative community navigate the changing media landscape.  His practice includes authors, publishers, agents, startups and other "creative-minded” organizations, and covers the gamut of legal, business and creative opportunities and issues they face.  He previously was Director of Author & Publishing Relations at, where he also served as Associate General Counsel, Media & Copyright, and led business development for Brilliance Audio.  Prior to Amazon, he held senior legal roles at Random House, Inc., directing legal affairs for Alfred A. Knopf; and as Senior Counsel at NBC, handling content and associated issues for NBC News, Saturday Night Live, and other programming.  


David M. Ewalt is a contributing editor to Forbes Magazine, and the author of Of Dice and Men: The Story of Dungeons & Dragons and the People Who Play It and the forthcoming Defying Reality: The Inside Story of the Virtual Reality Revolution. Ewalt is an authority on the intersections among gaming, technology, and business. He writes for a variety of print and online outlets, and frequently appears as an expert guest on TV, radio, and podcasts. He lives in Brooklyn, New York. Find out more at



Renée Mauborgne is a  Professor of Strategy at INSEAD and Co-Director of the INSEAD Blue Ocean Strategy Institute. She is the co-author of the international bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy is a bestseller across five continents, and is published in a record-breaking 44 languages.  Kim is ranked in the top 3 management gurus in the world in the Thinkers50 list and has received numerous awards from across the globe. She is a Fellow of the World Economic Forum and the co-founder of the Blue Ocean Global Network. For more on Renee and her new book, BLUE OCEAN SHIFT, see


Peter Hildick-Smith founded Codex-Group in 2004, to help book publishers, retailers, authors and agents develop consumer led strategies, platforms and titles – pioneering large sample, quantitative pre-market testing to determine the highest impact strategies, programs and messaging – before launch.

Codex has been featured in The New York Times, Wall St. Journal, CBS Evening News, Forbes, Wired, The New Yorker, The Atlantic, New Republic, Smart Money, and Marketplace.

Prior to founding Codex, Peter was CMO, GE Capital Consumer UK and SVP, Customer Management for GE Capital Retail Services. He was also V.P. Marketing, Bantam, Doubleday, Dell Young Readers, School, College and Library businesses, and Corporate V.P. Merchandising.

 He is a board member of the Book Industry Study Group, and earned his MBA, Marketing from Wharton, and BA, Comparative Literature from UPenn.


Dominique Raccah is the entrepreneurial CEO of Sourcebooks, which she founded in 1987. Today, Sourcebooks is the 10th largest book publisher in the U.S. and is home to dozens of bestselling authors. Growing through small and large innovations, Sourcebooks has repeatedly created new ways for readers to interact with books, from Poetry Speaks (called the “definitive anthology” of poets reading their own work) to Put Me In The Story, the successful app and website that allows you to personalize bestselling books. In 2016, Dominique was named Publishers Weekly Person of the Year and BISG Innovator of the Year. Today, Dominique is fascinated by the digital transformation of the book and wonders what more the future might hold for books and readers.


David Cully, President, Bakery & Taylor is an educator by training, and began his long association with the book business as a part-time sales associate in the Gimbels East Book Department while attending graduate school at NYU and teaching at Hillcrest High School in Queens.  After teaching middle school in suburban NJ, he joined Bamberger’s as an assistant book buyer in 1976.  From there, his career has included stops at Sher Distributing, Waldenbooks, Berkley-Putnam, Simon & Schuster, Barnes and Noble, and most recently Baker & Taylor.  He counts himself fortunate to have been at the right place at the right time during his career: at Waldenbooks during the malling of America and at Barnes & Noble during the advent/rollout of the large format bookstore and the birth of the on-line channel.  He, as well, was fortunate to have been mentored by any number of individuals who transformed the industry: Harry Hoffman, Len & Steve Riggio, and Dick Snyder.  While venturing out from the world of books with a couple of starts up (Egghead Discount Software & Blue Tulip) and a turn-around ( Lechter’s), outside of the world of books, David always came home to the business that is in his blood.  He is currently President of Baker & Taylor, which recently became part of the Follett family of companies.  He and his bride, Lynn, now back in publishing at Kensington after 12 years off to raise 5 children, reside in Princeton NJ.  Their children, Blaine, Brisa, Meg, Mei Li and Drew, ages 17-30, are at various stages of their careers and education and it seems as if the nest is never quite empty. 


  • John Fine


  • David M. Ewalt


  • Dominique Raccah


  • Peter Hildick-Smith


  • Renée Mauborgne


  • David Cully



  1. Author Events
    Author Stage Talks
  2. Education
    Business of Publishing

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