Results Driven eBook Marketing: How to Reach and Capture Digital Readers

Results Driven eBook Marketing: How to Reach and Capture Digital Readers

06/01/2017, 9:30 AM - 10:20 AM

Room 1E10

Language:
English

When it comes to marketing, ebooks have distinct advantages over their print counterparts, as new tools emerge to increase buzz, discussion, and sales. As the digital marketing landscape changes, publishers must keep up. Join Patrick Brown, Director of Author Marketing at Goodreads, as he introduces the powerful methods publishers can use to promote their ebooks, and drive broader discovery of their titles. The presentation will include real-life examples of successful ebook discovery tactics. Be sure to be ready to take notes – there will be a lot of ideas to capture!

Session Take Aways:

  •   What makes marketing an ebook different than a print book

·       Different tools and methods of marketing an ebook on Goodreads

 

·       Examples of what has worked with other publishers, including examples of successful marketing tactics

 

Moderator:

Suzanne Skyvara is the VP, Communications for Goodreads, the world’s largest site for readers and book recommendations. In addition to promoting Goodreads to readers, Suzanne works with the Goodreads author team to educate authors and publishers about the many ways Goodreads can help break out a book. Prior to Goodreads, Suzanne had her own PR consultancy, and also worked at Fleishman-Hillard, a global communications agency.

Contributors

  • Laura Clark

    Speaker

  • Bryn Greenwood

    Speaker

  • Suzanne Skyvara

    Speaker

Categories

  1. Education
    Marketing & Engagement
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