Using Actionable Market Intelligence to Merchandise Your Books in a Digital Marketplace

Using Actionable Market Intelligence to Merchandise Your Books in a Digital Marketplace

06/02/2017, 9:30 AM - 10:20 AM

Room 1E11

Language:
English

Merchandising in a digital marketplace requires actionable market intelligence to best understand how consumers are discovering, and ultimately buying, your books. This session will focus on the importance of proactively studying the marketplace to understand how your audience talks about your books through early reviews and keyword searches. The session will be backed up by results from studies conducted by the Firebrand Research Labs to help identify hot trends and practical solutions that position your books for success.

·       Understand how to analyze audience language through early reviews to identify the most powerful keywords to help consumers discover your books

·       Identify techniques to proactively watch your products in the marketplace and respond to problems and opportunities 

·       Learn how books can be merchandised and positioned in a digital marketplace


Moderator:

Doug Lessingis President of Firebrand Technologies, a software and services company founded in 1987 dedicated to helping publishers be better publishers. Joining Firebrand in 1990, Doug has worked through the thorniest of publisher issues, often going well beyond technology to solve them. As President, Doug’s mission is to ensure that the Firebrand Community is being well served by providing leadership, practical solutions and research insights. A member of the Firebrand Research Labs, Doug is given the opportunity to preach often about Title Management, Metadata, Digital Publishing and the Firebrand philosophy. 

 

Speakers:

 

Kristina Radke is the International Account Director at NetGalley, a service that helps books succeed thanks to a powerful and growing community of book advocates Over 300 publishers and hundreds of indie authors worldwide are using NetGalley to generate early buzz about their books. She previously worked on the marketing team at HarperTeen, and earned her M.S. in Publishing from NYU in 2010.

 

 

Chris Sim is the founder and CEO of Kadaxis, a data science startup focused on the publishing industry, based in New York City. Prior to Kadaxis, Chris launched Bookish.com as CTO, and authored a patent for a literary recommendation engine. Before joining the publishing world, he built and sold a popular Facebook application, and has held leadership roles in technology at companies such as IBM, PwC, Lloyds Bank and BUPA.

 

Contributors

  • Doug Lessing

    Speaker

    Speaker

    Doug Lessing is President of Firebrand Technologies, a software and services company founded in 1987 dedicated to providing solutions for book...

  • Kristina Radke

    Speaker

  • Chris Sim

    Speaker

Categories

  1. Education
    Business of Publishing
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