BEA builds digital presence on show floor; forms partnerships with IDPF, Publishers Launch, and BlogWorld as convention focuses on technology and innovation
Norwalk, CT, March 29, 2011: BookExpo America (BEA) will focus considerable attention on technology as convention organizers continue to expand the digital presence on the show floor, while also partnering with leading innovators and educators in the digital publishing/book distribution arena. BEA’s partnership with the International Digital Publishing Forum (IDPF) includes the IDPF Digital Zone which now boasts 17 booths and 16 kiosks in 5000 square feet of space not including Google, Amazon, and HP, all of whom have substantial booths outside the Digital Book Zone. IDPF will also conduct its well established Digital Book Conference in 2011. In addition, the recently announced Publishers Launch Conferences, a partnership between Michael Cader and Mike Shatzkin, will debut at BookExpo America with a day long conference about digital change aimed at international visitors and the Americans who are doing business with them. Organizers note that the conference is in keeping with BEA’s commitment to building international participation as it will share lessons learned in the fast-growing US digital market that international publishers can learn from, while also exploring the global opportunities that digital publishing presents for US-based publishers, authors and agents. The conference will take place on Wednesday, May 25th.
As noted, the IDPF will once again hold its highly regarded and successful Digital Book Conference which will draw global leaders in the publishing industry, technologists, marketers, retailers, supply chain management, publishers, agents, and authors. The Digital Book Conference, which will take place on Monday, May 23rd and Tuesday, May 24th, sold out when it was held at BEA in 2010 and it is expected to sell out once again. Adding to the vibrant digital mix at BEA will be BlogWorld and New Media Expo, the world’s largest social media business conference and new media industry tradeshow, which recently announced that it will expand to two events, including a new East Coast event which will be co-located with BEA. Organizers of both BEA and BlogWorld note that the co-location will, among many other things, create a dynamic convergence of new and traditional media types which will benefit both shows by enhancing communication at all levels.
BEA’s own conference program will be even more heavily focused on digital matters with key panels on the latest intelligence, social media, emerging publishing models and enhanced e-books. Other digital activity and diversification at BEA include an introduction of a new mobile app for BEA; live Twitter feeds running at key conference programs; enhanced and expanded video podcast broadcast of all author special events via bookexpocast.com; and further development of BEA’s new year-round Webinar Program which has already featured two sessions on social media application and marketing.
“I am excited by all our digital developments and I think our many partnerships, initiatives and enhancements signal the biggest change that BEA has ever had in one single year,” notes Steve Rosato, Show Manager for BookExpo America. “Digital technology is profoundly affecting the way business is conducted in the book industry and BEA not only needs to keep up with this change, it needs to be part of this change and perhaps even influence the change. Of course, BEA will always be about the books and authors which form the heart and soul of our event. But new formats, new devices and new forms of distribution are creating new opportunities and attracting new readers. This means that we need to stimulate provocative discussion at every level. Certainly, the partnerships with Publishers Launch and IDPF go a long way toward achieving that goal. Further, the co-location with BlogWorld is a real asset where communication skills and business practices for attendees at both shows may now be honed and measured in real time according to the needs and preferences of their respective audiences. There is a lot to be learned, and our challenge at BEA is to create an environment where innovation and new ideas are welcome, and information is freely exchanged. Many of our initiatives in 2011 have this objective in mind.”
BookExpo America will take place Monday, May 23 – Thursday, May 26, 2011 at the Jacob K. Javits Center in New York City. It is an exclusive convention for book industry members only.
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BookExpo America (BEA) is North America’s largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA). BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.
Reed Exhibitions is the world’s leading events organizer. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas.