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4TROOPS To Perform At Bookexpo America Children’s Author Breakfast As Special Addition To Program

05/18/2010

Norwalk, CT, May 18, 2010: 4TROOPS, the new musical group of four U.S. combat veterans who served on the front lines in Iraq and Afghanistan and whose debut CD was released last week, will perform at the BookExpo America (BEA) Children’s Author Breakfast on Wednesday, May 26th, as a special addition to the program, by arrangement with Newmarket Press, Sony Music, and DRW Entertainment. Newmarket just announced the first and only illustrated book on the group, titled 4TROOPS: THE MISSION IS MUSIC, for publication in September to coincide with the launch of the group’s 60-city fall concert tour. 

“We are delighted to welcome 4TROOPS for a special performance at the Children’s Author Breakfast event,” says Steven Rosato, Event Director for BookExpo America. “Their popular and family appeal is a wonderful complement to our program featuring authors Cory Doctorow, Mitali Perkins, and Richard Peck, and being emceed by Sarah Ferguson, the Duchess of York.”

Following the Breakfast program, 4TROOPS will autograph posters from 9:30am to 10:30am in the Exhibits Hall at the Perseus Books Group booth, #4225 (Perseus is the distributor of Newmarket Press titles). Newmarket will hold drawings for BEA attendees to win the 4TROOPS CD at its booth (#4114), every hour from 11am to 3pm on both days of the BEA exhibits.

While overseas, music played a crucial and very personal role in the lives of the one woman and three young men who make up 4TROOPS: Former CPT. Meredith Melcher, Former SGT. Daniel Jens, Staff SGT. (RET.) Ron Henry and Former SGT. David Clemo. Individually or in pairs, they would often sing at everything from large military events to more intimate settings.  Now, together as a group, their purpose is to sing on behalf of all troops, to honor their sacrifices and to create awareness for their needs. Their self-titled debut album, consisting of the lead single “For Freedom,” well-known positive pop and country songs, as well as new songs, was released on the Sony Masterworks label on May 11.

In the last four months, 4TROOPS have gained national attention with interviews and performances on Good Morning America, Fox & Friends, and NPR. They have performed the national anthem live at Major League Baseball games and a nationally televised NASCAR race, and recently toured U.S. military bases. Media bookings to promote the CD release in May include GMA, Nightline, Fox & Friends, Larry King Live, The Early Show, Huckabee,and Imus.

In addition, 4TROOPS will have their first national television concert special, “4TROOPS: Live from the Intrepid,” airing on participating PBS stations during the upcoming June and August pledge drives.

BookExpo America will take place May 25th – May 27th at the Jacob K. Javits Center in New York City. It is a business convention, open only to members of the book trade. The Children’s Author Breakfast will be in the Special Events Hall Wednesday May 26th from 8am to 9:30am, and is a ticketed event.

For more information about BEA please visit www.bookexpoamerica.com and connect with BEA on Twitter, Facebook, LinkedIn and YouTube.

For more information on the book 4TROOPS: THE MISSION IS MUSIC, download the press release at http://www.newmarketpress.com/doc/4troopsbookannounce.doc

ABOUT BOOKEXPO AMERICA AND REED EXHIBITIONS:

BookExpo America (BEA) is North America’s largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA). BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.

Reed Exhibitions is the world’s leading events organizer. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 39 fully staffed offices. Reed’s portfolio of over 500 events serves 47 industry sectors.

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