Dear BookExpo America Exhibitor:
Thank you for choosing to exhibit at and support BEA 2010 May 25-27 at the Jacob K. Javits Center in New York City. We appreciate your participation in the premier event in the North American publishing industry.
What’s New This Year!
In our continued commitment to deliver you a new experience each year and respond to your feedback, we are delighted to tell you about a number of new and exciting things that we have in store for you this year.
- Pricing Stays Flat from 2009!
- Customized Turnkey Booth Options—to help save you money—NEW!
- All Exhibits on One Floor—NEW! Easier access for customers to find you and navigate the show.
- Date Pattern Move to Mid-Week—NEW! The move reflects customers needs for doing business.
- Three-Day Event—NEW! Streamlined hours.
- Co-Location with International Digital Publishing Forum (IDPF) 2010—NEW! International Digital Publishing Forum (IDPF) is the leading eBook Conference that will be adjacent to BEA allowing for more information on this critical trend to be available to BEA participants.
- IDPF Digital Book Zone—dedicated area on the show floor that shines a spotlight on new media and gives lit bloggers, podcasters, digital content and e book publishers a home at BEA.
- “Big Ideas at BEA” Conference—all new sessions where you’ll meet industry leaders and learn about the latest trends and technologies within the Publisher, Retailer, Librarian, and Consumer communities.
- ABA Day of Education will once again be held at the BEA venue at the Jacob K. Javits Center for a more convenient learning experience.
- Media Center Moves to Show Floor—NEW! The media center will be in the center of all buzz as it moves to the show floor, giving press a prime location to discover news.
- Affordable New York Hotel & Travel Deals—enjoy the very best rates around.
- BEA is Still in NYC, the publishing capital of the world, and will be held there until 2012.
How To Use Your Exhibitor Manual
This Exhibitor Manual provides you with all of the information you need to ensure a smooth exhibiting experience—from Rules and Regulations, and Marketing and Sponsorship Information, to Show Products and Services Order Forms, and more. Here’s how you should use your Exhibitor Manual:
1. Refer to the Exhibitor Action Checklist
Use this for easy reference for important deadlines—it can help save you money in some cases!
2. Review the Entire Manual
Take the time to review all sections—there is important information in each and brief descriptions of services, regulations, and procedures required for you to exhibit. Be sure to pass any information to colleagues who may need to know more about such things as Marketing and Sponsorship Information.
If you have any questions, contact the BEA Event Management Team at any time—we’re here to help!
We look forward to working with you and thank you again for your support.
See you at BEA in May!

Steve Rosato
Event Director