New Exhibitors

Welcome to BookExpo America (BEA) and thank you for supporting the #1 book and author event in North America! Exhibiting at BEA will help put you at the center of the publishing industry, launch your new titles, promote your authors, and position your book-related products for success.

As a new exhibitor, we want to help you with all of your needs heading into the event, so we have put together the following information to help you prepare and have the best show possible:

Customer Success Specialists

Mackenzie Scudder and Daniela Vereau are your dedicated Customer Success Specialists and you should feel free to call them with any questions at any time during the show cycle.

In addition to Mackenzie and Daniela, you have a team of people at BEA who are here to help. Visit the Contact Us page for more information.

Top 7 New Exhibitor To Dos

1. Update Your My Show Exhibitor Listing

You can log into your My Show Exhibitor Dashboard to update your company listing that appears in the online and printed show directory as well as BEA Mobile. This is how customers will identify you pre-show, on-site, and post-show. You can also submit Show Specials, upload press releases, and connect with leads through your Exhibitor Dashboard.

2. Online Exhibitor Manual

To make your participation in BEA 2017 go smoothly, we will prepare an Online Exhibitor Manual with all the information and services available to you at the event. The manual will include important vendor deadlines and forms so you can stay ahead of the game as you prepare for the show. 2017 Online Exhibitor Manual Coming Soon.

3. Exhibitions Made Easy

Looking for information on how to plan your first exhibit?

The exhibiting process can be complicated, especially the first time. That’s why our parent company, Reed Exhibitions, put together this video series to help you prepare properly, and to help you get the most from your investment. Each video covers a different aspect of the exhibiting experience—from pre-show planning, the at-show experience, and even tips for good follow-up after the event is over. You can select the video that’s right for you, wherever you are in your planning.

View these helpful videos

4. Tips to Improve Your Return on Investment

Visit our Online Media Kit for pre-show, at-show, and post-show marketing and sponsorship opportunities that will help drive more traffic to your booth. More information for 2017 coming soon!

Maximize your exposure at the show by connecting with press members who will be at the event. For a complete list of press members email Kris Carter.

5. Exhibitor Badges

Each individual from your company attending BEA is required to have a BEA Exhibitor Badge to access the exhibit floor. Each exhibiting company will receive an allotment of badges based on booth size. Register you and your staff for exhibitor badges through the Exhibitor Dashboard.

You will receive an email confirmation with a barcode in it once you register for your badges. Please bring this barcode with you to Exhibitor Registration once you get to McCormick Place to collect your badge.

More information for 2017 coming soon! See the 2016 Exhibitor Booth Personnel Badge Allotment here..

Booth Personnel:

  • Exhibitor Badge—Access to the BEA show floor and to all BEA Content & Digital Conference Sessions (does NOT include access to IDPF DigiCon @ BEA, BEA Bloggers Conference)
  • Exhibitor Author Badge—Access for your authors to the BEA show floor and to all BEA Content & Digital Conference Sessions (does NOT include access to IDPF DigiCon @ BEA, BEA Bloggers Conference)
  • Rights Center Tables Badge—1 Table (1 Badge), 2 Tables (4 Badges)—If you need to order additional badges, please register as an attendee here. Badges include access to BEA show floor and all BEA Content & Digital Conference Sessions (does NOT include access to IDPF DigiCon @ BEA, BEA Bloggers Conference)

6. Book your Hotel/Travel—super low rates!

We're happy to offer LOWER hotel rates than ever before!

Check back for 2017 travel information!

7. Enjoy New York!

There’s plenty of time to get out of the Javits Center and experience all that NYC has to offer – world-class dining, shopping, and one-of-a-kind shows, entertainment, and more.

Top Buyer ProgramTop Buyer Program—Drives Qualified Attendees that You Want to See

This year BEA continues to enhance the BEA VIP Program with an aggressive focus on special markets buyers, booksellers, and key librarians. This program was created to help increase exhibitor return on investment. BEA recognizes the value of these key audience segments and is dedicated to working closely with our exhibitors to help drive attendance from these markets.

View the Top Buyers who registered to attend BEA 2016. Are we missing some of your key customers? We are always looking for insights to help our exhibitors connect with key decision makers and senior level management at the show—to let us know who you want added to the program, please contact Lisa Montanaro at

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