For New Exhibitors
Thank you for choosing to exhibit at and support this year's BookExpo America (BEA). In order to make your experience the best it can be, please refer to the information and tools below to plan and prepare for the Show.
Customer Success Specialists
Mackenzie Scudder and Daniela Vereau are your dedicated Customer Success Specialists and you should feel free to call them with any questions at any time during the show cycle.
In addition to Mackenzie and Daniela, you have a team of people at BEA who are here to help. Visit the Contact Us page for more information.
Top 7 BEA Exhibitor To Dos
1. Update Your My Show Exhibitor Listing
You can log into your My Show Exhibitor Dashboard to update your company listing that appears in the online and printed show directory as well as BEA Mobile. This is how customers will identify you pre-show, on-site, and post-show. You can also submit Show Specials, upload press releases, and connect with leads through your Exhibitor Dashboard.
2. Online Exhibitor Manual
To make your participation in BEA 2017 go smoothly, we will prepare an Online Exhibitor Manual with all the information and services available to you at the event. The manual will include important vendor deadlines and forms so you can stay ahead of the game as you prepare for the show. 2017 Online Exhibitor Manual Coming Soon.
3. Exhibitor Badges
Each individual from your company attending BEA is required to have a BEA Exhibitor Badge to access the exhibit floor. Each exhibiting company will receive an allotment of badges based on booth size. Register you and your staff for exhibitor badges through the Exhibitor Dashboard.
You will receive an email confirmation with a barcode in it once you register for your badges. Please bring this barcode with you to Exhibitor Registration once you get to McCormick Place to collect your badge.
More information for 2017 coming soon! See the 2016 Exhibitor Booth Personnel Badge Allotment here.
- Exhibitor Badge—Access to the BEA show floor and to all BEA Content & Digital Conference Sessions (does NOT include access to IDPF DigiCon @ BEA, BEA Bloggers Conference)
- Exhibitor Author Badge—Access for your authors to the BEA show floor and to all BEA Content & Digital Conference Sessions (does NOT include access to IDPF DigiCon @ BEA, BEA Bloggers Conference)
- Rights Center Tables—1 Table (1 Badge), 2 Tables (4 Badges)—If you need to order additional badges, please register as an attendee here. Badges include access to BEA show floor and all BEA Content & Digital Conference Sessions (does NOT include access to IDPF DigiCon @ BEA, BEA Bloggers Conference)
4. Exhibitor Videos
Looking for information on how to plan your time at BEA?
Our parent company, Reed Exhibitions, put together this video series to help you prepare properly, and to help you get the most from your investment. Each video covers a different aspect of the exhibiting experience—from pre-show planning, the at-show experience, and even tips for good follow-up after the event is over. You can select the video that’s right for you, wherever you are in your planning.
Exhibitions Made Easy
5. Improve your ROI with Promotional Opportunities
Visit our 2016 Online Media Kit for pre-show, at-show, and post-show marketing and sponsorship opportunities that will help drive more traffic to your booth. More information for 2017 coming soon!
Maximize your exposure at the show by connecting with press members who will be at the event. For a complete list of press members email Kris Carter.
6. Book your Hotel/Travel—super low rates!
We’re happy to offer LOWER hotel rates than ever before!
Check back for 2017 travel information!
Hotel – book your hotel through the Official BEA Travel Desk for the lowest rates.
Transportation – the Official BEA Travel Desk also offers discounts on flights and car rentals.
7. Enjoy NYC!
There’s plenty of time to get out of the Javits Center and experience all that NYC has to offer – world-class dining, shopping, and one-of-a-kind shows, entertainment, and more.
General Liability Insurance is a great program for:
- Smaller exhibitors who do not have insurance
- Larger exhibitors who do not want to use their own insurance
- Foreign exhibitors whose insurance will not pay a claim that is brought in a US court.
Exhibitor Event Cancellation Insurance is also available, which protects exhibitors against loss of incurred expenses (hotel rooms, airfare etc.)
View more information.
Top Buyer Program
Drives Qualified Attendees That You Want to See
BEA continues to enhance the BEA VIP Program with aggressive focus on special markets buyers, booksellers, and key Librarians. This program was created to help increase exhibitor return on investment. BEA recognizes the value of these key audience segments and is dedicated to working closely with our exhibitors to help drive attendance from these markets. View the Top Buyers who registered to attend BEA 2016.
For more information about this program, contact Lisa Montanaro at firstname.lastname@example.org.
BEWARE of the Fair Guide
Reed Exhibitions and BookExpo America (BEA) do NOT support the Fair Guide—it is NOT affiliated with Reed Exhibitions or BEA. Please be aware that you may receive solicitations for the Fair Guide from Construct Data, its publisher, which use the name of BookExpo America (BEA)—do not be fooled. Construct Data currently operates out of Slovakia (it has previously operated out of Austria and Germany).
BEWARE of the Expo-Guide
Reed Exhibitions and BookExpo America (BEA) also do NOT support the Expo-Guide—it is NOT affiliated with Reed Exhibitions or BEA. Please be aware that you may receive solicitations for the Expo-Guide from Commercial Online Manuals, its publisher, which use the name of BookExpo America (BEA)—again, do not be fooled. The Expo-Guide currently operates out of Mexico.
And please remember—the only directories and guides affiliated with Reed Exhibitions are those published by Reed Exhibitions, including the official show directories. If you have any doubts about a directory/guide solicitation using the BookExpo America (BEA) name (for example, if the solicitation requires payment made to an address in a foreign country), please contact a BEA salesperson ASAP.
BEWARE OF TRAVEL SCAMS
BookExpo America (BEA), in partnership with onPeak, are committed to providing you with the best travel deals around. onPeak is the official travel provider for BEA.
Don't be fooled by offers from other parties using the BookExpo America (BEA) name—they are NOT affiliated with Reed Exhibitions or BookExpo America (BEA). At the very least, prior to booking with a party other than onPeak, please check the prospective vendor's rating at www.bbb.org. Remember, if the offer seems too good to be true, it probably is.