BEA Global Market Forum: Russia

  1. Overview
  2. Conference Sessions
  3. Special Events & Off Site Cultural Events
Global Market Forum

2012: Publishing in Russia

BookExpo America (BEA) 2012 is pleased to announce that this year's Global Market Forum will shine a spotlight on Publishing in Russia. Read the official press release for more information.

Be sure to mark your calendar for the Official Global Market Forum Opening Ceremony to be held Tuesday, June 5 at 8:50 am.

Russia, rich in literary tradition and known for being one of the most well read societies, has a robust publishing industry and a growing digital audience! Analysts estimate that the valuable Russian marketplace has consumer sales of $3.3 billion and is home to a diverse group of authors and dynamic publishing programs, offered by large, medium, and independent publishing houses. Russian publishers, authors, and booksellers are finding new readers, new partnerships, and creating an international buzz.

BEA Global Market Forum Read Russia is a one-day conference offering an exciting and broad publishing agenda that will introduce, inform, and ignite interest in Russian publishing. Expert speakers will share their knowledge and insight on everything Russian, with sessions focused on writing and translation, educational and digital publishing, intellectual properties and copyright issues. Join in this discussion and share the innovative ambitions that Russia is working towards as it creates a world-class infrastructure for books, reading, and learning.

Each presentation and discussion will bring together key industry voices from both the Russian and US publishing communities. Sessions will be 50 minutes in length and allow time between for networking opportunities to build new business contacts! Agents, editors, publishers, booksellers, and librarians, immerse your mind in the many sessions, dialog, and innovative directions of the Russian book and publishing community! View more exciting information here about the authors, publishers, and announcements regarding BEA Global Market Forum Read Russia.

About Global Market Forum

BookExpo America (BEA) annually features the Global Market Forum, a dedicated program that showcases publishing's leading figures to explore global publishing issues through commerce and culture.

Spotlighting one host country each year, the Global Market Forum presents focused conference sessions, exhibits, and off-site cultural events. You will benefit from information and insights on publishing trends as well as literary heritage and cultural significance from the host country. All of the content is designed to help you build partnerships and form lasting profitable relationships.

Highlighting, promoting, and connecting the host country's publishing industry to the global publishing community at BEA, Global Market Forum features writers and editors from the host country at the show, and at prestigious venues in New York City such as the New York Public Library.

The Global Market Forum is led by industry experts; enabling you, along with professionals from all over the world, to understand global markets with facts, figures and best practice reports from the most current research available.

Past Global Market Forums include:

2012 Global Market Forum Programming

Monday, June 4, 9:30 am – 5:30 pm
Room 1E17

  • An Overview Of The Vast Russian Book & Publishing Marketplace
    Russia is home to a growing and diverse publishing industry that has consumer sales of $3.3 billion. Attend this session and explore the rich literary traditions and new programs of the Russian Publishing Marketplace! Several of Russia's largest publishing groups host this panel and will share key data about their market size and its recent evolution. Join Russian publishing professionals who will discuss the lavish landscape of Russia's publishing programs and the art of bookselling in their country. Discover who the key players are in Russian publishing and identify who the leaders are in Russia's retail and wholesale trades!
  • Russian Literature In The United States Market
    Russian literature has shown a vitality and flair for the contemporary that is clearly seen through the many works of fiction that have been chosen for English translation. This progressive sharing of literature between Russia and the United States speaks to the great value of the authors, editors, and publishing houses that work in both countries. Attend this informational session and learn specific data on the number of books that have been translated into English for the United States market and find out which US and Russian publishing houses specialize in this artistic exchange. This fascinating panel also shares insights into how new Russian writers can be identified by United States publishers and what vehicles of recognition they can explore including main award programs, scouting, reviews, and more!
  • Exciting Educational Publishing Programs In Russia
    Educational publishing has experienced enormous growth globally and Russia has many new and exciting examples of their academic programs to share in this thrilling session. Profound digital changes have resulted in new opportunities and Russia's educational publishers have transformed their visions into successful programs! University presses and academic publishing professionals share the requirements that educators, authorities, and market players have had to adjust to and the new perspectives that have surfaced as a result. This expert panel will discuss Russia's vast size, their multi-faceted ambitions, and how the competition has forced educational publishers to rise to new challenges. Learn about the types of practices Russia's publishers have put into action that has made them victorious in the educational marketplace. Join Russian leaders in academia as they describe what has led them to create educational publishing programs that will stand the test of time!
  • Children & Young Adult Titles In Russian Publishing
    Take a look deep inside Russian publishing through the eyes of a child! Genuine and rich tradition surrounds Russia's Children's and Young Adult books including YA fiction, fantasy, and science fiction titles. Both illustrators and authors have shown great skill and craftsmanship in developing full-bodied stories that are creative and appealing. Russian publishers report that their Children and Young Adult books are at the core of their international rights deals and this panel discusses those examples in detail. Attend this session and learn about the important points of the creative and corporate exchange of Russia's YA and Children's titles. Industry experts also welcome you as they share the many different business perspectives involved in their international rights deals!
  • A Critical Review of Russia's Policy on Copyrights and Piracy
    Russian publishers have identified with the same threats that all publishers face today—that the ever-expanding and public globalization of the market has put a variety of risks on intellectual properties. Members of Russia's publishing industry as well as representatives from government and professional organizations chart-out how they will continue to keep their intellectual properties safe through the use of copyrights and piracy policies in order to afford their publishers appreciation for their accomplishments and international recognition. Expert panel speakers address the continued challenges that Russian publishers face as they develop their marketplace. Industry professionals experienced in copyright law, piracy issues, monitoring, legal action, and data analytics discuss Russia's philosophy, options, and legal choices on safeguarding their works of literary art. Attend this investigative and informational session and learn how Russian publishers plan to protect their properties across the globe with protective actions.
  • Stepping Into The Digital Future With Russia
    Russia's digital book market is evolving and today Russian language books are widely available across several digital platforms. With over 14,000 ebooks moving across major ebook sellers like Apple, Barnes & Noble, and Sony, Russia is expanding into the future with their digital publishing programs and continues to set its sights on high goals in order to fulfill their consumer's demands. This dynamic panel will offer an in-depth overview of how Russian publishers create ebooks to suit their marketplace. Also included in this informative discussion is the co-factor of ebook distribution and how Russian selling channels operate to benefit the digital flow of ebooks to readers. Join experts from top publishers and producers of reading devices who will share detailed information about their best practices and high standards and how they relate to Russia's modern digital publishing programs.
  • Technological Advances In Russian Distribution & Print On Demand
    Russia's publishing industry continues to make strides in their advancement towards a successful future and this is seen through their use of new technologies within their distribution channels. Title cataloguing and inventory management are behind Russian publishers streamlined operations. Attend this session and listen to top-level Russian publishing professionals speak about how they are improving the availability of their titles to their readers to meet their ever-growing demands. This panel will introduce you to the largest Russian online platform for books and share how Print on Demand (POD) has helped to expand Russia's literature offerings. This comprehensive and thorough investigation shows how Russian publishers are moving into the digital age to meet their supply requirements on a global level.

PJ Campbell, Director of Events for a major global trade publisher
PJ Campbell is the Director of Events for a major, global trade publisher and an authority in the creation of successful book campaigns through author appearances. She has more than 17 years' experience in formulating, marketing and publicizing author appearances through webinars, blog tours, online chats, Skype, bookstores, conventions, conferences, seminars, workshops, galas, and launch parties. Including her background as a former bookstore General Manager and Director of Events, she has an all-inclusive perspective of the business of writing. As an author, PJ has written articles and essays on a variety of adult topics including the business of events, women's issues, motivation, sports, health and art. Her writing has been published in national and international newspapers, magazines and websites. Her 2009 published book, 101 AUTHOR TIPS: Creating A Successful Book Campaign was an award finalist in Best Books USA Book News and Foreword Magazine's Book of the Year. PJ's newest book will be published as an e-book, entitled, Authors' Online Bestseller Resource: Sales, Publicity, Promotion, E-Publishing. PJ is a member of the following professional writing associations: National Association of Women Writers, International Women Writers Guild, Association of Writers and Writing Programs, Society of Children's Book Writers and Illustrators, Western Writers of America, Pacific Northwest Writers Association. Contact PJ Campbell at

Darcie Chan, Self-Published Author of The Mill River Recluse
Darcie Chan is the author of The Mill River Recluse, a self-published debut novel that has become a word-of-mouth e-book sensation. With over 570,000 copies sold, The Mill River Recluse appeared on the New York Times and USA Today bestseller lists for more than 24 weeks and became a heartwarming favorite of readers across the country. Darcie was born in Wisconsin and grew up in the small towns of Brandon, Wisconsin, La Junta and Cheraw, Colorado, and Paoli, Indiana. Thanks to loving and supportive parents who are both educators, she learned to read and write at an early age. She has two younger sisters, with whom she is very close. Currently, Darcie lives just north of New York City with her husband and son. She writes during every moment she isn't working as a lawyer or spending time with her family. She gets very little sleep, especially now that she is hard at work on a second novel set in Mill River, Vermont.

Brittany Geragotelis, Self-Published Author of Life's a Witch
An Olympic-bound gymnast during her teen years, Brittany Geragotelis always thought she'd see her name in print one day. That dream came true first as a magazine editor, where she had the chance to interview celebrities like Dakota Fanning, Miley Cyrus and Jamie Foxx, and then more recently in news outlets like Publisher's Weekly, Huffington Post and The Wall Street Journal. Though she's now a full-time writer, she also pens the blog Brittany the Book Slayer ( as well as produces and stars in author videos for her YouTube channel ( After publishing her first book, Life's a Witch, on the community writing site Wattpad ( and receiving nearly 18 million reads of the paranormal action romance, she landed a 3-book, 6-figure deal with Simon & Schuster Books for Young Readers. The prequel to Life's A Witch, titled What the Spell? Will be published as an e-book in three parts beginning in September 2012 and in paperback in December. The re-release of Life's a Witch and the sequel will follow one per year. A self-professed pop-culture junkie, Brittany currently lives in NYC with her boyfriend and two cats, Murray and Cohen.

C.S. Marks, Self-Published Author of the Elfhunter trilogy
C.S. Marks has often been described as a 'Renaissance woman'. The child of an English professor, Chris has always loved classic literature as well as epic fantasy, and decided to try her hand at writing and illustrating an epic series. The result: The very successful Elfhunter trilogy, which has sold over 40,000 copies both in print and e-book form. This epic trilogy has garnered awards (Reviewer's Choice Best Fantasy, Best Series) and nearly 200 reviews. She is now hard at work on an exciting new Alterran series, the Undiscovered Realms. A former field biologist and avid horsewoman, Chris holds a PhD in Biology, and has competed both nationally and internationally in the sport of endurance riding. She is a full professor of equine science at a small liberal arts college in the midwest. She is in demand as a lecturer and presenter at conventions, academic fairs, and publishing workshops. In 2011, Chris signed a three book deal with Sea Lion Books, including comic book and graphic novel adaptations of the Elfhunter trilogy as well as hard covers and paperbacks. While she has enjoyed an ample measure of success as an independent author, she is now looking forward to a long and productive relationship with Sea Lion Books, bringing her wonderful Tales of Alterra to an ever-widening group of appreciative readers of all ages.

Rebecca Albani, Publisher Relations Manager, Bowker
Rebecca Albani serves as the Publisher Relations Manager at Bowker. She has been working in the publishing industry for the past 7 years and has experience in book publishing and metadata management. Albani currently assists publishers with making their data more discoverable to customers to help increase their sales. She has presented webinars on behalf of Bowker for quality bibliographic data to traditional publishers and self-publishers. Ms. Albani has also been a presenter for the Book Industry Study Group (BISG) webinar series on ONIX.

Marilyn Allen, Partner and Founder, Allen O'Shea Literary Agency
Marilyn Allen is a partner and founder of the Allen O'Shea Literary Agency, specializing in authors of practical nonfiction; health, cooking, business, and narrative nonfiction titles. Prior to starting the agency 11 years ago, Marilyn held senior positions in publishing including; Senior VP and Associate Publisher at Harper Collins, VP of Simon & Schuster, VP of Penguin Group, and director positions at Avon and Warner Books. She is the author of The Complete Idiot's Guide to Book Proposals & Query Letters (Penguin 2011) with her partner Coleen O'Shea, and together they also write a regular column for Writer Magazine. Marilyn is a frequent speaker and presenter at writers' conferences throughout the country and has taught publishing courses
for Gotham Writers Workshop. Allen is also a founding member and Literary Agent for the Next Generation Indie Book Awards.

Steven Axelrod, President, The Axelrod Agency
Steven Axelrod is President of The Axelrod Agency, and has been an agent for over 30 years and president of his own agency for more than 25 years. Prior to agenting, he was an editor at The Literary Guild, managing editor at Harcourt Brace, and a reader for a number of paperback houses. His present clients include self-published ebook phenom Amanda Hocking, two-time Edgar Award-winning mystery author S.J. Rozan, as well as many top women's fiction authors, including #1 New York Times Bestsellers Christine Feehan, J.R. Ward, and Julia Quinn, plus multi-New York Times Bestsellers Jayne Ann Krentz, Susan Elizabeth Phillips, Suzanne Brockmann, and Catherine Anderson.

Patrick Brown, Community Manager, Goodreads
Patrick Brown serves as the Community Manager of Goodreads, the largest book recommendation Web site in the world. Prior to heading up the Goodreads online community, Brown was an Independent Bookseller at Book Soup and Vroman's Bookstore. With an intense interest in group interaction online and a love for books, Patrick helps connect people with one another and with their passions. Currently Brown heads the Goodreads Author Program and Customer Care Team. He supports and cultivates one of the largest literary presences online by answering member questions and growing the Goodreads Community through social communication. Brown also develops events and products for the Goodreads Web site.

Bob Young, CEO & Founder,
Bob Young is the founder and CEO of, a premiere international marketplace for new digital content on the Internet.

In 2003, Young purchased the Hamilton Tiger-Cats of the Canadian Football League and currently serves as the league's vice chairman.

In 1993, Young co-founded Red Hat, the open-source software company that gives hardware and software vendors a standard platform on which to certify their technology. Before founding Red Hat, Young spent 20 years at the helm of two computer-leasing companies that he founded. His book, "Under the Radar", chronicles how Red Hat's open source strategy successfully won industry acceptance in a market previously dominated by proprietary binary-only systems.

Young graduated from the University of Toronto in 1976 prior to beginning his career in the computer finance arena.

Julia Coblentz, Senior Marketing Manager, PubIt!
Julia Coblentz is the Senior Marketing Manager for PubIt! She has over ten years of marketing experience at trade publishers including Random House and Abrams.

Mark Coker, Founder, Smashwords
Mark Coker is the founder of Smashwords, the world's leading distributor of indie ebooks. In the last four years, Smashwords has helped over 40,000 indie authors around the world publish and distribute more than 100,000 ebooks. In 2010, the Wall Street Journal named Mark one of the Eight Stars of Self Publishing. Mark blogs at and is a contributing writer for the Huffington Post where he writes about the future of book publishing. Mark is the author of four ebooks, available at major ebook retailers everywhere: The Smashwords Style Guide (how to prepare and publish an ebook), The Smashwords Book Marketing Guide (how to market any book), The 10-Minute Public Relations Checklist (how to implement a strategic communications program), and Boob Tube (a satire about the daytime television soap opera industry). Connect with Mark on Twitter at @markcoker.

Kelly Gallagher, Vice President, Publishing Services, Bowker
Kelly Gallagher serves as VP of Publishing Services at Bowker. In this role he manages the implementation of a host of Bowker business intelligence services, including the PubTrack consumer research panel reaching over 40,000 'e' and 'p' book consumers. For the past year, he has been leading a team of researchers on a three-year initiative for the Book Industry Study Group (BISG) to study consumer attitudes toward e-devices and digital content. This long-term trended study looks at consumer purchases on a quarterly basis as it seeks to understand the rate and shift to digital content. In addition to managing the consumer research panel, he oversees sales data collection and analytics tools for the higher education and religious book markets for Bowker. Beyond his role at Bowker, Kelly also serves as Research Chair for the BISG.

Susannah Greenberg, President, Susannah Greenberg Public Relations
Susannah Greenberg is the President of Susannah Greenberg Public Relations (, a book publicity firm in the Greater New York Area. Greenberg has represented bestsellers including Who Moved My Cheese?, author Alan Dershowitz and Bird Songs (Les Beletsky, Chronicle Books). She also launched National Poetry Month for the Academy of American Poets, represented the Book Industry Study Group (BISG), and is currently the Publicity Chair for the Women's National Book Association of New York City (NYC). Most recently in 2011, Ms. Greenberg worked to facilitate the launch of Albert Whitman Teen with print and broadcast media placements in some of the highest valued venues including the Wall Street Journal, Chicago Tribune and National Public Radio.

Jan Johnson, Publisher, Red Wheel/Weiser Books/Conari Press, Director, Turning Stone Press
Jan Johnson is publisher at Red Wheel/Weiser, LLC, publishing books under Conari Press, Weiser Books, and Hampton Roads Publishing imprints. Weiser Books is known for its cutting edge and traditional occult and esoteric books. Conari Press is the publisher of NYT bestselling The Book of Awakening and the Random Acts of Kindness series. Hampton Roads has published Neale Donald Walsch, Byron Katie, and others. All three imprints proudly wear our banner, "Books to live by." Recently Johnson spearheaded the company's new venture, Turning Stone Press, a boutique self-publishing program, to publish books in the same subject areas, but including metaphysical (aka visionary or inspirational) fiction and personal memoirs and spiritual autobiographies. Visit and

Christopher Kenneally, Director of Business Development & Author Relations, Copyright Clearance Center
Christopher Kenneally is the Director of Business Development & Author Relations at Copyright Clearance Center. Christopher works with his Business Development colleagues to help the company attract new customers and achieve greater penetration in existing markets. He has forged partnerships with technology providers, professional associations, and media organizations, among others. In addition, Kenneally is host/producer of CCC's weekly podcast series, "Beyond the Book," and for OnCopyright Education, CCC's Educational Services brand, he presents a variety of programs on copyright and intellectual property issues. Christopher is also a freelance journalist and has reported on education, business, travel, culture and technology for the New York Times, Boston Globe, Los Angeles Times, and The Independent of London, among many other publications. He also reported for WBUR-FM (Boston), National Public Radio, and WGBH-TV (PBS-Boston). He is author of "Massachusetts 101" (Applewood Books), a history of the state "from Redcoats to Red Sox" (

Florrie Kichler, President, Independent Book Publishers Association, and President, Patria Press, Incorporated
Florrie Binfor- Kichler is president of IBPA, the Independent Book Publishers Association, a national not-for-profit trade organization of more than 2700 members. She is a member of the Children's Book Council, the American Library Association, and the Indiana Library Federation. Florrie was named by Book Business Magazine as one of the Top 50 Women in Book Publishing. She serves on the Book Industry Study Group Board, the Indiana University Kelley School of Business Women's MBA Advisory Board, the Indiana University Kelley School of Business Board of Visitors, the ACLU of Indiana Foundation Board, and the Indianapolis Marion County Public Library Foundation Board. Florrie is also president and founder of Patria Press, Inc., the publisher of the award-winning Young Patriots Series for children. Florrie earned a BA in English and French and an MBA from Indiana University Kelley School of Business and is a graduate of the Stanford Professional Publishing Course. She lives in Indianapolis, Indiana.

Susan Leon, Editor, Book Doctor, Ghostwriter
Susan Leon is a highly regarded independent editor, book doctor, and ghostwriter. She provides manuscript evaluation and in-depth editing services for previously published and new emerging writers. For non-fiction writers this includes concept development, resolving organizational and narrative issues, shaping book proposals, and line editing. For novelists this includes guidance on storytelling skills such as dialogue mechanics, voice, characterizations, plotting, and point of view. She also strategizes with clients seeking agency representation and also provides editorial, production, and marketing advisory services to authors planning to self-publish. Fiction interests include literary, contemporary, and historical fiction. Non-fiction: memoir, biography, all areas of history, entertainment, law, essays, women, parenting, food, and travel. A former academic (Columbia University) with an expertise in American history, she previously held senior editorial positions at William Morrow, Atheneum/Scribner's, Viking, and the William Morris Agency. She is also the ghostwriter of two New York Times bestsellers and editor of many national bestsellers. Authors with whom she has worked include Lady Antonia Fraser, Joy Fielding, Diane Ackerman, Ursula Hegi, Kris Carlson (Don't Sweat the Small Stuff series), Sir Martin Gilbert, Andrew Gross, Lucette Lagnado, Sarah Ban Breathnach, and Reba McIntyre.

Laurie McLean, Agent, Larsen-Pomada Literary Agents
Laurie McLean is an agent with Larsen-Pomada Literary Agents in San Francisco, Northern California's oldest literary agency founded in 1972. Laurie represents adult genre fiction (romance, fantasy, science fiction, horror, nouveau westerns, mysteries, suspense, thrillers, etc.) as well as middle-grade and young-adult books. She looks for great writing, first and foremost, followed by memorable characters, a searing storyline, and solid world building. For more than 20 years Laurie ran a multi-million dollar eponymous public relations agency in California's Silicon Valley. She is passionate about marketing, publicity, negotiating, editing, and a host of other business-critical areas. She is also a novelist herself, so she can empathize with the author's journey to and through publication. Finally, Laurie is the dean of the new San Francisco Writers University at and on the management team of the San Francisco Writers Conference.

Jim Milliot, Co-editorial Director, Publishers Weekly & Vice President, PWxyz
Jim Milliot is Co-Editorial Director of Publishers Weekly and Vice President of PWxyz, the company that acquired PW from Reed in April 2010. Jim has been with PW for 19 years, starting as the business and news editor, topics he still covers today. Prior to joining PW, Jim was Executive Editor at Simba Information; a publisher of newsletters and market studies on various media segments, including trade and educational book publishing. Simba's flagship publications were BP Report and Educational Marketer, for which Jim served as editor. Jim is a regular contributor to different industry publications, including Bowker's Book Consumer Annual Review, and BISG's Consumer Attitudes Towards E-Books report.

Diane O'Connell, Founder and Editorial Director, Write to Sell Your Book, LLC
Diane O'Connell, Founder and Editorial Director at Write to Sell Your Book, LLC, is an award-winning author and editor with 25 years of experience in the New York publishing world. A former editor at Random House, she is the author and/or coauthor of six books, including the groundbreaking Divorced Dads: Shattering the Myths, which was the subject of a 20/20 report by John Stossel; Strong Force: The Story of Physicist Shirley Ann Jackson; People Person: The Story of Sociologist Marta Tienda; Your Two-Year-Old: The Trusted Resource to Help Your Child Advance, Achieve, Succeed; the bestselling Decorative Paint and Faux Finishes; and the forthcoming From Brand to Book: How to Write a Book That Sells — and Sells Your Business.
Diane has helped launch the careers of many first-time authors, from thriller writer Cody McFadyen, who got a $500,000 book deal from Bantam after working with her, to inspirational author Jane Geiger, who now has a successful self-published branded book series.

Sandra (Sandy) Poirier-Diaz, President, Smith Publicity, Incorporated
Sandra (Sandy) Poirier-Diaz is the President of Smith Publicity, Incorporated, a book marketing company dedicated to helping authors create awareness about their books through media coverage. Smith Publicity has promoted more than 1,000 authors/publishers since 1997—from first time, self-published projects to New York Times best-selling titles. Sandy has overseen the direction of more than 900 book publicity campaigns with tens of thousands of media placements in television, radio, newspapers, magazines, and online outlets worldwide. Sandy has over 20 years of experience in the marketing, communications, and public relations fields. During her career, she has lead, designed and executed thousands of print ads, public relations strategies, direct mail campaigns, and videos for start-up businesses, Fortune 500 companies, individuals, authors/publishers, and non-profit organizations. Highlights of her publicity successes include placing clients on the Today Show, Parade Magazine (cover), Wall Street Journal, Forbes, SELF Magazine andCNN. She previously worked as Manager of Marketing Services for Thomson & Thomson, of the Thomson Reuters Corporation, where she planned and implemented over 400 marketing, PR, and image development programs. Sandy also worked for Advanced Computer Graphics in Boston, MA, servicing clients such as Reebok, researched and wrote articles for the National Association of Desktop Publishers, and worked for Ocean Spray Cranberries of Plymouth, MA. She has extensive experience in graphic design and Web site content development. Daily, she works with authors on strategies to create media attention for their titles. Sandy participates and speaks at book events around the world. Sandy earned a Bachelor of Science in Art, and a Master of Business Administration from Northeastern University in Boston.

Cindy Ratzlaff, President, Brand New Brand You Incorporated and founding Partner, Red Carpet Strategies
Cindy Ratzlaff was named by Forbes to the "20 Best Branded Women on Twitter," list and Forbes Woman called her one of the "Top 30 Women Entrepreneurs to Follow on Twitter." A frequent contributor to on social media and marketing strategy, she is a 20-year veteran of the book publishing industry. She designed the campaigns behind more than 150 New York Times bestsellers. Cindy speaks regularly on brand strategies and consults with authors and publishers as President of Brand New Brand You Inc., where she focuses on cross platform integrated marketing strategies and key message communications. She is a Managing Partner of Red Carpet Strategies, a boutique digital agency using new social technologies for brand visibility. She speaks to more than 100,000 people daily via her various social media platforms.

Renée Register, Founder, DataCurate
Renée Register is the founder of DataCurate, a company focused on supporting content providers and libraries in the development of 21st century data policies, practices, and systems designed to better connect users to content. She is an information professional specializing in the creation, enhancement, management, and delivery of bibliographic data to optimize content discovery, internal operations, and business intelligence. Renée has over 20 years of experience in building and growing innovative metadata systems, products, and services for libraries, content vendors, and the publisher supply chain. Her experience includes 10 years with Ingram Book Group, the world's largest book wholesaler and 6 years with Online Computer Library Center (OCLC), the world's largest library cooperative. Ms. Register holds a Masters in Library and Information Science from the University of Kentucky and was named U.K. Library and Information Science Alumna of the Year in 2009.

Lynn Rosen, Director of Graduate Publishing Programs, Rosemont College
Lynn Rosen is the Director of Graduate Publishing Programs at Rosemont College in Bryn Mawr, Pennsylvania and the founder and director of Open Book, a continuing education program of book classes and events. Rosen has over twenty-five years of experience as an editor, literary agent, book packager, and author. She is the author of Elements of the Table: A Simple Guide for Hosts and Guests (Clarkson Potter), a guide to setting the table, dining etiquette, and the history of fine dining. She is also the co-author of The Baby Owner's Games and Activities Book and The Baby Owner's Maintenance Log (both from Quirk Books), as well as several gift books and journals. Lynn graduated from the University of Pennsylvania with an Honors degree in English, and holds a Masters in English and Comparative Literature from Columbia University. She lives in the Philadelphia area.

Marcella Smith, Literary Agent & Consultant
Marcella Smith is a literary agent and consultant offering expert support to authors and publishers in strategic marketing and business development. She specializes in working with independent presses, and in placing authors with appropriate publishers in the indie segment of the industry. Marcella is known and respected in the industry for her knowledge of publishers, industry best practices, and in maximizing sales to the customer whether in a traditional bookstore, or in non-traditional outlets. Prior to establishing her own business, Marcella was a senior executive at Barnes & Noble (B&N) who worked with publishers and suppliers to develop new business, expand the title selection, strengthen relationships, and drive increased profitability. Her career there spanned over 20 years, during which time she held a number of positions including Director of Vendor Relations, overseeing the management of all aspects of Barnes & Noble's operations/logistics/financial relationships with its suppliers, including terms negotiations. In her early years at Barnes & Noble she established her commitment to the presence of the independent presses on the bookshelves at B&N through her participation in the Small Press Distribution Committee sponsored by Independent Publishers Group (IPG) and Publishers Marketing Association (PMA), and later by serving two terms on the board of the PMA, now Independent Book Publishers Association (IBPA), and she continues as a member of that organization. Before Marcella joined B&N in 1989, she was a freelance writer and agent. Earlier in her career she worked at Simon & Schuster as a Marketing Manager, and at St. Martin's Press as the Special Sales Manager.

Karen Strauss, President, Books to Market Now and Strauss Consultants
Karen Strauss is the President of Strauss Consultants and Books to Market Now. Karen is a publishing veteran with broad experience in all aspects of sales, marketing, strategic planning, and distribution. Dedicated to small and medium size publishers Strauss Consultants works to maximize sales to large retailers and wholesalers in the United States. Books To Market Now, is a new program to the Strauss Consultants agency and enables authors who are self-publishing to have a trusted publishing team that includes editorial, design, marketing, distribution, sales, and publicity. Strauss has committed a great deal of her time and effort into expanding her consulting business to include a one-stop publishing option that specializes in sales to top accounts in the country, distribution options, and on-line sales and marketing opportunities.

Patricia Payton, Senior Director of Publisher Relations and Content Development, RR Bowker, LLC.
Patricia Payton serves as the Senior Director of Publisher Relations and Content Development for RR Bowker, LLC. Payton heads the department that is responsible for communicating metadata requirements and best practices to publishers of all sizes. Patricia has retail bookstore experience and international market experience. She also holds a MBA and a Master's degree in Library Information Science specializing in Digital Libraries. Payton actively contributes to Book Industry Study Group (BISG) and other publishing industry committees. You can link to her on Linkedin at and find her on twitter @DiscoverBowker

Mark Leslie Lefebvre, Director of Self-Publishing and Author Relations, Kobo
Mark Leslie Lefebvre is the Director of Self-Publishing and Author Relations at Kobo. A self-confessed book nerd, Mark has worked as a bookseller in large format and independent retail operations in both the trade and campus retail environments as well as behind the scenes as a bibliographic data wrangler. Mark has operated a successful self-publishing business using an Espresso Book Machine and is a member of the board of directors for BookNet Canada and the Canadian Booksellers Association. As a writer, Mark has published work through both traditional and self-publishing channels and has three forthcoming books due out in 2012—a non-fiction book (HAUNTED HAMILTON: THE GHOSTS OF DUNDURN CASTLE & OTHER STEELTOWN SHIVERS), a novel (I, DEATH) and an anthology (TESSERACTS 16: PARNASSUS UNBOUND).

Andrew Mackay, Publishing Specialist, BelieversPress
Andrew Mackay serves as the Publishing Specialist at BelieversPress and has been working with authors who choose to self publish for almost ten years. He has a passion for helping authors to understand the processes involved in publishing their book and assists them in publishing their books with excellence. Andrew works for BelieversPress, a division of Bethany Press International charged with helping to discover what the future of publishing will look like.

Margaret Brown, Publisher, Shelf Unbound Magazine
Margaret Brown is the publisher of Shelf Unbound, an innovative book review e-magazine featuring the best of small press and independent books. Shelf Unbound is distributed for free to more than 100,000 avid readers in the U.S. and in 21 countries around the globe. Margaret launched Shelf Unbound in 2010 after a 25-year career as an editor of national magazines. Shelf Unbound combines her love of magazines, independent books, and technology and her desire to connect readers with great books and authors. Learn more about Shelf Unbound and sign up for a free subscription at

Allen Lau, Chief Executive Officer & Co-founder, Wattpad
Allen Lau is the Chief Executive Officer & Co-founder of Wattpad, the world's largest community for readers and writers to discover and share stories. Wattpad's investors include Union Square Ventures, Golden Venture Partners and W Media Ventures. Prior to co-founding Wattpad, Allen was CEO and Co-founder of FeedM8, a mobile advertising company that was acquired by Upstream Systems, one of the world's largest mobile marketing companies. Lau is a serial entrepreneur with a laser sharp focus on consumer Internet and mobile opportunities. This main character trait of Allen's has proven to be positive with his previous visionary involvement as the CTO and Co-founder of Tira Wireless, founded in 2001, a company that rose to be the global leader in mobile content publishing and deployment.

Brian Felsen, President, BookBaby, CD Baby & HostBaby
Brian Felsen is the President, BookBaby, CD Baby & HostBaby and proudly serves authors in their multi-tasking publishing objectives through each of his companies. At the helm of BookBaby his mission is to digitally distribute the works of independent authors, poets, memoirists, and publishers, making their eBooks available to digital retailers worldwide (including Apple iBookstore, Barnes &, Sony's Reader Store, and As the President of CD Baby, Felsen has focused these same efforts and has grown this company into the world's largest online distributor of independent music. B Brian's other professional accomplishments include; founding and running one of the largest independent music conferences in the world, composing several classical music works, creating art photography, poetry, and plays, and producing an award-winning documentary film about Turkish military coups d'état.

Theresa Ragan, Self-Published Author of Return of the Rose
Theresa Ragan has been writing for nineteen years and has garnered six Golden Heart nominations in Romance Writers of America's Golden Heart Competition for her work. She lives with her husband, Joe, and the youngest of her four children in Sacramento, California. Theresa writes medieval time travels, romantic comedy, romantic suspense, and thrillers under the name T.R. Ragan. In her first year as an indie author, Theresa sold 250,000 ebooks. Books by Theresa include: Return of the Rose, A Knight in Central Park, Taming Mad Max, and Finding Kate Huntley. Also look for Abducted and Dead Weight, romantic thrillers under the name T.R. Ragan. Many of her titles are top sellers in the category!

Jon P. Fine, Director of Author and Publisher Relations,
Jon P. Fine is the Director of Author and Publisher Relations for, coordinating outreach to the author and publishing communities, including the company's grant program which supports a diverse range of not-for-profit author and publisher groups dedicated to fostering the creation, discussion, and publication of new writing and new voices ( He joined the company as associate general counsel for media and copyright in January 2006, and subsequently led business development for Brilliance Audio following its acquisition in 2007. Previously, he directed legal affairs for Alfred A. Knopf, as well as Random House of Canada; and served as media counsel for NBC, handling content and associated issues for Dateline NBC, NBC News, Saturday Night Live, and other programming. He is a graduate of Cornell University and the University of Virginia School of Law.

BEA's Global Market Forum: Russia Special Events & Off Site Cultural Events

Saturday, June 2 | Sunday, June 3 | Monday, June 4 | Tuesday, June 5 | Wednesday, June 6 | Thursday, June 7

Saturday, June 2, 2012

In Conversation with Edvard Radzinsky
Time: 1:00 pm - 2:30 pm
Venue: Brooklyn Public Library - Main Branch
Panelist(s): Edward Radzinsky
Moderator: Alla Roylance

Live Fast, Write Young: Memoirs about Growing Up Quickly in Volatile Times

Time: 3:00 pm - 5:00 pm
Venue: Queens Library at Flushing
Panelist(s): Andrei Astvatsaturov, Sergey Shargunov, Anya Ulinich
Moderator: TBA

Genre Literature: Development, Confines and Stereotypes
Time: 4:00 pm - 5:30 pm
Venue: Brooklyn Public Library - Main Branch
Panelist(s): Dmitry Kosyrey, Sergey Lukyanenko, Anna Starobinets
Moderator: Eliot Borenstein

Who is a Russian Writer?
Time: 6:00 pm - 7:30 pm
Venue: McNally Jackson Bookstore
Panelist(s): Pavel Basinsky, Dmitry Danilov, German Sadulaev, Lara Vapnyar
Moderator: Ed Frank

The Search for the New "Hero of Our Time"
Time: 7:00 pm - 8:30 pm
Venue: Strand Book Store
Panelist(s): Margarita Khemlin, Vladimir Makanin, Igor Sakhnovsky
Moderator: Keith Gessen

Russian Characters and Caricatures: Confronting Stereotypes
Time: 8:30 pm - 10:00 pm
Venue: 92nd Street Y/Tribeca
Panelist(s): Aleksandr Arkhangelsky, Yuri Miloslavsky
Moderator: Eugene Ostashevsky

Sunday, June 3, 2012

In Conversation with Aleksandr Arkhangelsky
Time: 1:30 pm - 3:00 pm
Venue: Brooklyn Public Library - Main Branch
Panelist(s): Aleksandr Arkhangelsky
Moderator: Alla Roylance

Russia's Case for Cultural Secession from the West
Time: 1:30 pm - 3:00 pm
Venue: New York Public Library/Stephen A. Schwarzman Building
Panelist(s): Marina Adamovich, Dmitry Danilov, Yury Polyakov, Solomon Volkov
Moderator: Antonina W. Bouis

Truth is Stranger than Fiction: Magical Realism in Contemporary Literature
Time: 3:30 pm - 5:00 pm
Venue: New York Public Library/Stephen A. Schwarzman Building
Panelist(s): Sergei Lukyanenko, Olga Slavnikova
Moderator: TBA

Literary Matrix: Writers on Writers
Time: 4:00 pm - 5:30 pm
Venue: Brooklyn Public Library - Main Branch
Panelist(s): Pavel Basinsky, Andrey Rubanov, Sergey Shargunov, Mikhail Shishkin
Moderator: Alexander Genis

The Web and Reform in Russia: Or, The Revolt of the "Net Hamsters"
Time: 5:30 pm - 7:00 pm
Venue: New York Public Library/Stephen A. Schwarzman Building
Panelist(s): Sergei Kuznetsov, German Sadulaev, Dmitry Bykov, Richard Lourie
Moderator: TBA

Monday, June 4, 2012

Uncensored: New Language for a New Century
6:30 pm -8:00 pm
Venue: TBA
Panelist(s): Andrei Gelasimov, Alexander Ilichevsky, Liesl Schillinger, Mikhail Shishkin
Moderator: Matvei Yahkelevich

Jewish Identity in the Russian Cultural Context
Time: 6:00 pm -7:30 pm
Venue: Queens Library at Forest Hills
Panelist(s): Andrei Dementiev, Michael Greenberg, Margarita Khemlin, Sergei Kuznetsov, Pavel Lembersky
Moderator: Vadim Yarmolinets

The Experimental Art of Russian Children's Books, 1881-1939: Exhibition Opening and Reception
Time: 7:00 pm - 9:30 pm
Venue: Read Russia Gallery - 172 Duane Street (by invitation: for info, contact
Panelist(s): Vladimir Semenikhin

Tuesday, June 5, 2012

READ RUSSIA PRESENTATION: The Solzhenitsyn Archive
10:00 am - 10:30 am
: Javits Center – BEA Uptown Author Stage, Booth # 4576 (Only open to BEA Attendees. You must have you BEA Show badge to enter.)
Panelist(s): Natalya Solzhenitsyn
Moderator: TBA

READ RUSSIA PRESENTATION: Moscow, Stalin: New Biographies and Cultural Histories
3:30 pm - 4:00 pm
: Javits Center – BEA Uptown Author Stage, Booth # 4576 (Only open to BEA Attendees. You must have you BEA Show badge to enter.)
Panelist(s): Edward Radzinsky and Solomon Volkov
Moderator: TBA

Fairytales for the 21st Century
6:00 pm - 7:30 pm
: Queens Library at Flushing
Panelist(s): Andrey Rubanov, Igor Sakhnovsky, Anna Starobinets

Surviving the 90s: Emerging from Chaos
6:30 pm - 8:00 pm
: 92nd Street Y/Tribeca
Panelist(s): Andrey Astvatsaturov, Robin Hessman, Alexander Ilichevsky, Boris Minaev Moderator: Mark Krotov

READ RUSSIA OPENING RECEPTION: Contemporary Writers on the Russian Classics
7:00 pm - 9:30 pm
: New York Public Library/Stephen A. Schwarzman Building (by invitation: for info, contact
Panelist(s): Dmitry Bykov (Gorky), Maya Kucherskaya (Leskov), German Sadulaev (Esenin), Olga Slavnikova (Nabokov)
Moderator: Ed Kasinec

Wednesday, June 6, 2012

The Word as Witness
Time: 6:00 pm - 7:30 pm
: Queens Library at Forest Hills
Panelist(s): Andrei Dementiev, Boris Minaev

Is Theater More Politically Relevant than Literature in Today's Russia?
6:30 pm - 8:00 pm
: Read Russia Gallery - 172 Duane Street
Panelist(s): Jury Polyakov, Edvard Radzinsky, Tom Sellar
Moderator: Helen Shaw

7:00 pm - 9:30 pm
Venue: Russian Consulate General (by invitation: for info, contact
Panelist(s): J Chamber music ensemble with special guests
Moderator: TBA

Thursday, June 7, 2012

READ RUSSIA PRESENTATION: Voices of the New Generation
Time: 4:30 pm - 5:00 pm
Venue: Javits Center – BEA Uptown Author Stage, Booth # 4576 (Only open to BEA Attendees. You must have you BEA Show badge to enter.)
Panelist(s): Mikhail Shishkin, Andrei Gelasimov, and others
Moderator: TBA

The Uneasy Truce of Cinema and Literature
Time: 6:30 pm - 8:00 pm
Venue: Tribeca Screening Room
Panelist(s): Andrei Gelasimov, Ken Kalfus, Vladimir Makanin
Moderator: Louis Menashe

The CUNY Graduate Center Presents: The Brighton Beach Project
6:30 pm - 8:00 pm
Venue: Martin Segal Center
Panelist(s): A Sasha Dugdale, Mikhail Durnenkov, Ramin Gray,Pawel Pryazhko, Natasha Vorozhbit

READ RUSSIA RECEPTION: Celebrating Contemporary Russian Poets
Time: 8:00 pm
Venue: Read Russia Gallery - 172 Duane Street
Panelist(s): Polina Barskova,Dmitry Bykov, Eugene Ostashevsky, Alexei Tsvetkov
Moderator: Ann Kjellberg

Jennifer Weiner

Jennifer Weiner
Jennifer Weiner grew up in Connecticut and graduated with a degree in English literature from Princeton University. She is the #1 New York Times bestselling author of the novels Good in Bed (2001); In Her Shoes (2002), which was turned into a major motion picture starring Cameron Diaz, Toni Collette and Shirley MacLaine; Little Earthquakes (2004); Goodnight Nobody (2005); the short story collection The Guy Not Take (2006); Certain Girls (2008); Best Friends Forever (2009); Fly Away Home (2010); and most recently, Then Came You (2011).

Jennifer Weiner's books have spent a combined four years on the New York Times bestseller list with over 11 million copies in print in 36 countries. She has appeared on numerous national television programs, including The Today Show, The CBS Early Show, and The Rachael Ray Show, and has been published in such magazines as Seventeen, Redbook, Glamour, Cosmopolitan, and Good Housekeeping. She was the co-creator and executive producer of the ABC Family sitcom State of Georgia, which ran during the summer of 2011. She occasionally writes for the Huffington Post and on her own blog at, which she started over ten years ago in 2002 and where she now has over 1.5 million visitors a month.

She was recently voted #14 on Time magazine's list of "140 Best Twitter Feeds" -- placing hers among the feeds that are shaping the conversation, the magazine hailed her "must-read" live Bachelor tweets, noting that "rarely has there been such an ideal pairing of material and writer." She can also be found on Facebook, and, in real life, Philadelphia, where she lives with her family.

Jennifer's newest novel, The Next Best Thing, will be published in July 2012.

Ricardo Cortes

Ricardo Cortes
Ricardo Cortes has illustrated books about grass, electricity, the Jamaican bobsled team, and Chinese food. His work has been featured in the New York Times, Vanity Fair, Entertainment Weekly, New York magazine, the Village Voice, the San Francisco Chronicle, and on the O'Reilly Factor and CNN. He lives in Brooklyn, NY, where he is working on a book about a shark. To see more of his work, visit:

Matt Gallagher
Matt Gallagher joined the U.S. Army in 2005 and received a commission in the armored cavalry. Following a fifteen-month deployment in Iraq, Gallagher left the army in 2009. Originally from Reno, Nevada, he now lives in New York City.

Lizzie Stark
Lizzie Stark is a freelance journalist whose work has appeared in the Daily Beast and the Philadelphia Inquirer. She is founder and editor of the literary journal Fringe and holds an MS in new media journalism from the Columbia University Graduate School of Journalism. She lives in Edison, New Jersey.


Larry Correia

Larry Correia
Larry Correia is the New York Times bestselling author of the Monster Hunter International series, the Grimnoir Chronicles [Hard Magic and Spellbound] and military thriller Dead Six. A graduate in accounting from Utah State University Larry spent several years as a financial analyst for a Fortune 500, when his vocation took a turn. Today Larry is considered an expert in the field of firearms where his roles vary as machinegun dealer, firearms instructor, and freelance writer for several gun magazines. Most recently he has worked in military contracting.

Larry lives in the mountains of Utah with his very patient wife and children. His new hardcover Monster Hunter Legion will be published in September 2012 by Baen Books.

Jenny Han

Jenny Han
Jenny Han is the author of Shug, The Summer I Turned Pretty, It's Not Summer Without You, and the forthcoming We'll Always Have Summer. She is also the author of the chapter book Clara Lee and The Apple Pie Dream. A former children's bookseller, she earned her MFA in creative writing at the New School. She currently works as a YA librarian at a private school on the Upper West Side. She can be found online at

Siobhan Vivian

Siobhan Vivian
Siobhan Vivian is the author of the forthcoming young adult novel The List, as well as Not That Kind of Girl, Same Difference, and A Little Friendly Advice. She is a former editor for Alloy Entertainment and screenwriter for Playhouse Disney. She currently teaches creative writing at the University of Pittsburgh. She can be found online at

William Joyce

William Joyce
William Joyce has put his personal stamp on all types of children's media. His books include the New York Times bestseller The Man in the Moon, Nicholas St. North and the Battle of the Nightmare King, E. Aster Bunnymund and the Warrior Eggs at the Earth's Core!, and Santa Calls. He's won three Emmy awards for his Rolie Polie Olie animated series, developed character concepts for Toy Story and A Bug's Life, and made films including Robots and Meet the Robinsons. He's currently executive producer of the DreamWorks Animation release of Rise of the Guardians (Fall 2012) inspired by his new series. He is also producing The Leaf Men, based on his book The Leaf Men. And his star continues to rise-he won an Academy Award for his innovative short film The Fantastic Flying Books of Mr. Morris Lessmore. He lives in Shreveport, LA, and is the founder of Moonbot Studios.

Matthew Van Fleet

Matthew Van Fleet
Matthew Van Fleet is the creator of the #1 New York Times bestsellers Tails and Dog, the million-copy-selling Fuzzy Yellow Ducklings. He lives with his family in New York state.

Anthony Swofford

Anthony Swofford
Anthony Swofford was born on Travis Air Force Base in 1970. He joined the marines at age 18 and fought in the 1990-91 Gulf War with a scout/sniper platoon in the 2nd battalion of the 7th Marines. He left the marines in 1992 and held jobs in restaurants, banks, and shopping malls as well working a long stint as a union warehouseman. In 1999 he graduated from UC Davis with his BA in English and proceeded to graduate writing studies at the University of Iowa Writers' Workshop, where he was a Teaching Writing Fellow and later a Michener-Copernicus Fellow. His first book Jarhead, a memoir of his time in the marines, came out in the winter of 2003. A film adaptation directed by Sam Mendes was released in 2005. Exit A, his novel of military life in Japan during peace time, was published in 2007. His memoir HOTELS, HOSPITALS, AND JAILS will be published in June 2012. He has taught at the Iowa Writers' Workshop and Lewis and Clark College. He is married to the photographer and writer Christa Parravani-Swofford.

Tricia Rayburn

Tricia Rayburn
T. R. Burns is a pseudonym for MIX author Tricia Rayburn, who lives in Long Island, New York.

  • How to build a publicity campaign for those all important reviews
  • How editors can work with you to develop your idea, and the important benefits of a professionally, line edited or copy edited manuscript—hear it directly from editors
  • How to build your brand and author platform—using social media and other techniques
  • The important steps in getting your new book discovered by search engines, bookstores, and libraries
  • Why cover design and interior design are so important for both printed and ebooks
  • Everything you need to know about ebooks—from A to Z
  • The facts on what readers buy and where
  • What literary agents can do for you
  • Insights from companies that offer services for the self-publishing community
  • How some authors have successfully self-published—meet them and hear their success stories

Announcement of the First Annual IndieReader Discovery Awards

12:30 pm – 1:30 pm
Hall E, Javits Center

Join the uPublishU at BEA team for an exciting lunch, featuring New York Times bestselling indie author, Darcie Chan. Chan and Amy Edelman, Founder of IndieReader, the essential consumer guide to self-published books and the people who write them—will be announcing the winners of the first annual IndieReader Discovery Awards (IRDAs), where undiscovered talent meets people with the power to make a difference.

IndieReader created the IRDAs to get great indie books in front of some of the most important people in publishing today. With the rush by traditional publishers to sign them and their noteworthy bestselling status, there's no longer much doubt that indie authors can be both commercially and creatively successful. All that was left to do was create a credible vehicle by which to find them. After a painstakingly long nine month search, the winners—whose books represent genres from chick-lit and memoir to history and health—will be announced. You don't want to miss it!

Partners & Sponsors

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.