Bookexpo America (BEA) To Host Webinar On The “New” Facebook


Marketing Tutorial to Feature Mari Smith and Cindy Ratzlaff; Hosted by Sally Dedecker

Facebook: Powerful NEW Tips, Tactics & Applications for Publishers and Authors will take place January 11, 2012

Norwalk, CT, December 15, 2011: Following up on the successful launch of a webinar series of practical marketing tutorials for authors and publishing professionals which began one year ago on December 7, 2010, BookExpo America (BEA) officials have today announced another webinar tutorial which will focus exclusively on the many changes on Facebook. Mari Smith, widely recognized as one of the world's foremost experts on using Facebook as a marketing channel and Cindy Ratzlaff, a 20-year veteran of the publishing industry, will be the speakers. Sally Dedecker, BEA's Education Director and industry consultant working with publishers and authors, will be the host. The program will take place on Wednesday, January 11, 1:00 pm – 2:00 pm EST. It will cost $25 and registration and tickets are available at

"We have had huge success with our webinars and Sally has brought a tremendous amount of expertise to this programming," notes Steve Rosato, Show Manager for BEA. "This is not a generic webcast. This one-hour webcast is targeted to members of the book industry – publishers and authors – focused on reaching and engaging readers. With only one hour, the focus will be entirely on Facebook and not the multitude of other social networking sites. I have no doubt that professionals will leave the webinar feeling fully educated about how to use this important tool."

In Fall 2011, Facebook announced many changes... the most changes since its inception in 2004. With more than 800 million users, Facebook is the world's most popular social media site as well as the most popular way that authors and publishers are sharing new books, new authors, events, and backlist opportunities. The one-hour webinar will focus on the NEW Facebook including:

  • NEW Subscribe opportunities—what to consider and what to look for if a publisher or author elects to share with everyone
  • NEW Privacy issues to consider
  • NEW Lists and Groups (including Secret)—benefits and how it can help authors and publishers to reach the right audience
  • NEW Facebook Advertising—a popular way for publishers and authors to reach readers as well as an opportunity for sponsored stories
  • NEW Facebook Insights—how to read them and how to use them to plan your marketing strategy
  • NEW Timeline—benefits and how to use it now

About Mari Smith:

Mari Smith is passionate about people! She is a Relationship Marketing Specialist and one of the world's foremost experts on using Facebook as a marketing channel. She is author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day, both published by Wiley.

Fast Company describes Mari as, "A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World." Dun & Bradstreet Credibility named Mari one of the top ten Most Influential Small Business People on Twitter.

Mari's background includes over ten years in the fields of relationships, marketing and Internet technology, making social media her ideal arena. She travels the United States and internationally to share her wisdom and provide social media keynotes and in-depth training. She has shared the stage with the likes of Sir Richard Branson, the Dalai Lama, President F.W. de Klerk, Tony Robbins, Dr. Stephen R. Covey, and Paula Abdul. Through her consulting and training business, Mari helps business owners to accelerate their business profits by integrating proven social media marketing strategies. After applying Mari's methods, her clients typically experience a significant increase in traffic, subscribers, clients, affiliates, lucrative strategic alliances and targeted media attention.

Mari also mentors up and coming social media professionals in a variety of specializations. Sixty-five graduates have gone through Mari's intense social media professionals training since 2009 and thirty-five students are currently under Mari's mentorship. With her popular blog at, and her large, loyal following on both Facebook and Twitter, Mari is considered one of the top resources and thought leaders in the world of marketing. She regularly appears in media locally and nationally in publications such as The New York Times, The Wall Street Journal, Inc., Forbes, and Success Magazine.

About Cindy Ratzlaff:

Cindy Ratzlaff was named by Forbes to the "20 Best Branded Women on Twitter," list and Forbes Woman called her one of the "Top 30 Women Entrepreneurs to Follow on Twitter." A frequent contributor to on social media and marketing strategy, she is a 20-year veteran of the book publishing industry. She designed the campaigns behind more than 150 New York Times bestsellers. Cindy speaks regularly on brand strategies and consults with authors and publishers as President of Brand New Brand You Inc., where she focuses on cross platform integrated marketing strategies and key message communications. She is a Managing Partner of Red Carpet Strategies, a boutique digital agency using new social technologies for brand visibility. She speaks to more than 100,000 people daily via her various social media platforms.

About Sally Dedecker:

Sally Dedecker, of Sally Dedecker Enterprises, is BEA's Education Director and she is also a print and digital consultant for members of the book industry. Publishers and authors rely on her expertise in distribution, sales, marketing, product development and other areas of the print and digital publishing process. Her expertise is offered to authors and publishers needing advice on developing new publishing opportunities and navigating the development and implementation of digital initiatives. During her tenure in the industry she held senior management positions at Simon & Schuster, Ingram Book Group and other major publishing houses. She currently sits on the Board of Book Industry Study Group.


BookExpo America (BEA) will take place Monday, June 4 – Thursday, June 7, 2012 at the Javits Center in New York City. It is an exclusive convention for book industry members only.

For more information about BEA, please visit and connect with BEA on Twitter, Facebook, LinkedIn and YouTube.


BookExpo America (BEA) is North America's largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA). BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.

Reed Exhibitions is the world's leading events organizer. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas.

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