BEA DIY Authors Conference & Marketplace—NEW!
Monday, May 24, Jacob K. Javits Convention Center
New for 2010, the BEA DIY Authors Conference & Marketplace, where aspiring writers will get critical information and solutions to help them get published or self published. You will also meet the industry’s most respected DIY service providers who are offering services to aspiring authors or those looking to package your content in book form.
Register for the DIY Authors Conference & Marketplace today.
Price: $199 including Boxed Lunch (This does not include admission to BEA.)
Conference Program Sessions
7:30 am: Registration
8:30 am: Publishing Like Never Before
Room 1E13
Publishing has undergone a sea change. No more year-long lead times. No hordes of middlemen waiting for their “cut.” And forget about that dizzying lack of control every author experiences once the manuscript is handed over. Now, thanks to new technologies and platforms, you, the content owner, hold the power and with this power shift comes a whole new way to define all things book. No longer are massive 5,000+ print runs required, no more jockeying for space on shelves of traditional bookstores. Marketing tools, design, distribution, and sales are now all in your hands. And so is the definition of what your book should be, whether it’s a portfolio, fine art book, fundraising book – you name it. Entirely author-driven and expressly unique, today’s books are changing publishing. What does this mean? Where is this reinvention taking us? What are the possibilities and challenges? Come learn and get inspired.
Presenter: Robin Goldberg, SVP – Marketing & Biz Dev, Blurb
9:00 am: Publishing Choices: Three Ways to Self-Publish in Today’s Competitive Marketplace
Room 1E13
A publishing executive with a unique blend of over thirty years of trade experience combined with new media expertise, gives you impartial, first-hand advice about a broad range of publishing alternatives available to authors today—the pros and cons of self-publishing through a POD service provider, doing it all completely on your own, or independently publishing your book with the help of professionals in a way that meets today’s competitive standards.
Presenter: Diane Gedymin, founder, The Publisher’s Desk
10:00 am: Breakout Sessions
Advance Your Career with DIY Publishing
Room 1E15
Tips for Success from Authors Who Have Gone Before You – Join us a panel discussion featuring several successful authors who have used a variety of DIY publishing tools, including Kindle Self-Publishing, Author Encore, and CreateSpace, as a launching pad for success.
Presenter: Jon Fine, Director of Author and Publisher Relations, Amazon.com
Using Online Collaboration to Complete Your Book
Room 1E16
The old days of printing your manuscript 15 times and mailing it to editors, friends and family for feedback are over. Traditionally, an author would repeat this process several times and receive different sets of edits and comments to merge into a new draft. Not only was this time consuming and messy it could take several months, if not years. Utilizing online tools for collaboration is now a reality. Whether you are sharing simple ideas through email or have enlisted the help of an online publishing platform such as FastPencil. Attendees of this session will learn who should be included on a book collaboration team, what types of feedback to request and trust as well as details on a few online tools that can make the editing process more manageable.
Presenter: Michael Ashley, Founder & Chief Technology Officer, FastPencil, Inc.
Auturo!: Get all the Services you Need to be Successful Author
Room 1E03
How Auturo from Bookmasters and services like it, gives you the author and/or publisher the full suite of production and distribution services you need to manage, produce and deliver your content in any format, print or electronic to any place in the world.
Presenter: Robert Kasher, Business Development Manager for Integrated Solutions Book Masters
11:00 am: DIY Marketplace and Networking
11:30 am: Lunch
Do’s & Don’ts - Authors & DIY Services’ Deals
Top-level DIY services entities come together to take a reality check on author practices and how to authors can achieve successful deals and services. Which opportunities do these DIY service providers open to rights owners? How authors are navigating the menu of services to discern what is best for their needs and desires. These are a few key questions to be answered.
Moderator: Diane Mancher, One Potata Productions, Inc.
Panelists: TBA
12:30 pm: DIY Marketplace and Networking
1:00 pm: Breakout Sessions
Put Your Creativity to Work with CreateSpace:
Room 1E15
Learn how CreateSpace empowers you to realize the potential of your creative work with innovative tools and services to help you create, publish, and sell your books “on-demand” to a world-wide audience.
Presenter: David McFarland, Senior Sales Manager, CreateSpace
DIY Innovation & Success: Selling and Retailing Your Book
Room 1E16
When your book goes to print, the question remains: how are you going to sell it? There are many ways to make a sale--your website, online retailers, bookstores, distributors that sell to bookstores, specialty shops--but you need to know how to navigate these options in order to maximize the results. Today you will hear from independent booksellers and self-published authors who have attacked the market from all sides and have the information you need to get your work in front of a buying public.
Presenter: Claire McKinney, former Publicity Dir., Henry Holt
SharedBook
Room 1E03
2:00 pm: Breakout Sessions
Go Kindle!
Room 1E15
Learn how to reach a new audience by publishing your book on the Amazon Kindle. We’ll show you easy ways to use Amazon’s new publishing tools to connect to our rapidly growing base of Kindle users
Presenter: Jason Kuykendall, Senior Business Development Manager, Kindle Self Publishing
Indie Book Publishing – No Longer About Vanity
Room 1E16
With the increase of book publishing options – led by indie book publishing – some have tried to blur the lines by lumping non-traditional publishing models under the tag “vanity publishing.” Keith Ogorek, indie book author and publishing executive, will in a dynamic presentation clearly draw distinctions between “old vanity publishing” and the indie book publishing revolution. Advances in technology, access to traditional distribution channels and the emergence of new digital formats, make indie book publishing the most flexible and author friendly model in today’s industry.
Presenter: Keith Ogorek, Sr. VP- Marketing, Author Solutions, Inc.
Authors’ Online Resource: DIY Publicity, Promotion and Events
Room 1E03
Social networks, online book publicity, promotion and events are essential components for every author who wants to reach their audience, today. Online resources abound and authors everywhere are utilizing the Internet’s infinite support. Whether published traditionally or self-published, it is up to authors to drive sales for their books. Authors will walk-away with a heightened sense of what online tools are available and steps to put them into action. Join PJ Campbell as she shares her strategies for creating a successful online book campaign.
Presenter: P.J. Campbell, Dir. of Events, John Wiley & Sons, author, Authors Online Resource: DIY, Publicity, Marketing and Events
3:00 pm: Breakout Sessions
Optimize Your Sales Potential: Amazon for Authors.
Room 1E15
Join us for a discussion of the innovative resources and programs available for increasing the visibility of your titles to Amazon’s customers, including Author Central -- a free service provided by Amazon, available only for authors. Author Central lets you add blogs, videos, reviews, tour information and more to Amazon.com. You’ll also learn about other terrific initiatives, like Author Pages, Search Inside the Book, Associates, and our automated and personalized merchandising programs (or “virtual” handselling).
Presenter: Greg Spils, Senior Manager of Author Central, Amazon.com
Audiobooks for the Rest of Us
Room 1E16
Toby Heidel, a Futurist with Red Planet Audiobooks, will lead a discussion that outlines the challenges and opportunities available to DIYers interested in producing their own audiobooks, with a focus on “nuts and bolts,” real-world strategies that participants can use immediately. Key topics will include: affordable production options, new manufacturing technologies, new distribution and payment models, and future trends.
Presenter: Toby Heidel, CEO, Red Planet Audiobooks
Get Your Manuscript in Shape for DIY-publication
Room 1E03
Writing your book is just the beginning. Next, you need to take a critical eye to your work and weed out grammatical errors, style faux pas and wordiness—and then, you need to format your manuscript in a professional and reader-friendly way. I’ll offer helpful tips on editing your text, designing your pages and finding expert help to get your manuscript ready for publication.
Presenter: Jeff Reich, Editor, The Writer Magazine
4:00 – 5:00pm: DIY Marketplace and Networking
The Marketplace will include such companies as:
Register for the DIY Authors Conference & Marketplace today.
Price: $199 including Boxed Lunch (This does not include admission to BEA.)
Questions? Email Mark Dressler mhdressler@chartermi.net.