This year, you’ll benefit from the all-new education program at BookExpo America (BEA). There is no better place for you to glean new ideas that will assist you with your practical and strategic management efforts on a host of issues including: Social Media, Digital Technologies, Genres and Data Trends. Whether a Publisher, Bookseller, Librarian or Industry Professional, you'll walk away with intelligence, trends and contacts to help guide you through these turbulent times. Don't miss out! Take the Big Ideas at BEA and put them to them work for you.

Wednesday, May 27, 2009

Book Expo America/Writer’s Digest Books
Writer’s Conference (Includes Lunch)
Preceding the Book Industry’s annual gathering, this exclusive one-day writer’s event provides an insider’s perspective on the business, as well as the art of authorship. Featuring the Agent & Editor Pitch Slam
Admission: $199

Thursday, May 28, 2009

9:00 – 10:00 am
Room 1E04
Content Licensing & The Bottom Line: Up the Down Spreadsheet
For publishers, authors and other content creators in 2009, the question remains, more than a decade into the digital revolution: Content & Copyright – Friends or Foes? As the recent Google "books" case settlement shows, there are no easy answers. In spite of millions invested across the industry, managing rights and content with the highest-possible efficiency and customer value remains a challenge for leading players and independents alike. This presentation will draw on extensive professional experience and research to present a state-of-the-art roadmap to content licensing solutions today.
Presenters: Tracey Armstrong, President & CEO, Copyright Clearance Center
Chuck Richard, VP & Lead Analyst, Outsell, Inc.

9:30 – 10:30 am
Room 1E02
The Impact of Free (and Piracy) on Book Sales: An Update on The Piracy Project
As digital content has become more available and more commonly distributed in book publishing, fears of piracy and lost sales have grown. While the debate over the impact of “free” content has been at times heated, the discussions are more often than not characterized by a lack of hard data. To address this data gap, O’Reilly Media began a project in 2008 to characterize the “free” universe, catalog and assess recent experiments, establish ways to measure the benefit or cost of free distribution and conduct some follow-on experiments of our own. Come to this session to hear an update on this ongoing study.
Presenter: Brian F. O'Leary, Principal, Magellan Media Consulting Partners

9:30 – 10:30 am
Room 1E14
A Strategic Approach for Harnessing the Power of Social Media: A Publisher Roadmap
Social media is no doubt transforming the publishing world, which can summed up by three "S" principles of Segmentation, Scale, and Simplicity. To take advantage of these new tools, publishers, authors, and marketers need to segment who their audience is, and how and where they engage with social media online. Once niche platforms are identified, whether it's through Facebook, iPhone or Twitter, content needs to be properly scaled for those mediums to engage with the people who spend hours each day sharing and reviewing their favorite books. Lastly, delivering a simple message through the right vehicles will lead to explosive viral growth among book-lovers, generating increased web traffic, and ultimately move the needle with sales. Learn about popular authors who have succeeded in growing a community and fan base they can leverage and engage with online, from the founder of Facebook's most popular online book community, Visual Bookshelf.
Presenter: Tim O'Shaughnessy, CEO & Co-founder, LivingSocial

10:00 – 11:00 am
Room 1E16
Yes We Can: What the Obama Campaign Can Teach Us About Viral Marketing
The viral promotion of the "Yes We Can" video by singer Will.i.am in support of the Obama campaign was designed to engage thought leaders, video enthusiasts and political bloggers instead of the traditional media. It became an Internet phenomenon, with more than 40 million views, and resulted in more traditional media than a high-budget traditional PR campaign could even dream of, with half a billion impressions of traditional media coverage (including Larry King Show, Today Show and six articles in the NY Times) – all this without a single press release or outbound call from a publicist. Landing just days before Super Tuesday, the phenomenon is largely credited with swinging popular sentiment from Hillary Clinton to Barack Obama during the 2008 Democratic primaries. What's the viral hook in your book? Terpin will explain what elements are needed to cause virality in a video and how it all begins in marketing through the blogosphere, rather than waiting around for your video to "go viral" on YouTube.
Presenter: Michael Terpin, Founder & CEO, SocialRadius

10:30 – 11:30 am
Room 1E04
Data Crunch: Books and Their Competition for Leisure Time Attention - How do They Stack Up?
Curl with a good book lately? Competing for the time and attention of today's consumer is an ever increasing challenge in a world gone made with ever increasing audio, video, gaming and gadget options. This session will provide insights on consumer media use and book reading and purchase trends from the recently published 2008 Bowker Consumer and Book Production Annual.
Presenter: Kelly Gallagher, VP - Publisher Services, RR Bowker

11:00 – 12 Noon
Room 1E02
Combating Print and Digital Piracy of Publishers’ Works.
Presented by the Association of American Publishers (AAP) and the U.K. Publishers Association (PA).
The publishing industry continues to contend with piracy of books and journals on domestic and international fronts, both in print formats, and in digital formats via peer-to-peer networks and online file-sharing sites. The panel will feature a discussion of efforts by AAP and the PA in these arenas.

11:00 am – 12:00 Noon
Room 1E14
Stay Ahead of the Shift: What Product-Centric Publishers Can Do to Flourish in a Community-Centric Web World
Publishers have necessarily been focused on short-term changes in their market environment because they've been happening fast. Ebook sales are rising more quickly than anything else so they require attention, but they don't amount to much yet in the way of sales. Individual title marketing, which worked through a bunch of "usual suspects" that hardly changed year to year, has become a game of Whack-a-mole, with new blogs and social networks popping up for every book between the time you get a manuscript and the time you print a book. And sales channels and how you reach them are shifting with new online accounts sprouting while many brick-and-mortar accounts are dying and catalogs, sales conferences, reps dedicated to bookstores, and even "publishing seasons" themselves are endangered species.
But Mike Shatzkin is thinking of much bigger changes than these. He looks out a couple of decades and imagines a world more different than today's than the world of 20 years ago is different from today's. He challenges the most basic assumptions we have always accepted -- that a book is "finished" when an author turns it in, that audiences are mostly reached through intermediaries, even that publishing is about products -- and paints a believable picture of a completely different media and content world which, he maintains, is coming whether publishers like it or not.
Presenter: Mike Shatzkin, Founder & CEO, Idea Logical Co, Inc.

11:30 am – 12:30 pm
Room 1E16
Giving it Away: Balancing a Sustainable Publishing Model While Discovering the Rewards of Free
Publishers have been giving away free digital content for years as a marketing ploy, but can that actually work as a viable business model? It seems to work for some brand-new entities flush with venture capital cash, but in an industry still involved in a centuries-old business model that is being eroded by free content, there are many thorny issues. Join Simba Information’s Senior Analyst Michael Norris and publishers in a candid, practical discussion of specific experiments publishers have tried to turn free content into a business plan.
Moderator: Michael Norris, Sr. Analyst, Simba Information
Panelists: Peter Balis, Director of Digital Content, John Wiley & Sons
Brent Lewis, VP Digital and Internet, Harlequin
Barbara Lilie, Marketing Director, HarperMedia

12:30 - 1:30 pm
Room 1E04
Profitable Distribution Channels for Your eBook and Digital Audiobook Titles – sponsored by the
Trade, higher educational, IT publishers are not the only markets creating double-digit growth for eBook publishers and authors. US and international booksellers, libraries, schools, associations and online communities are looking to buy your digital books now. Hear from leading digital media distributors where the smart money is developing digital book businesses.
Moderator: Michael Smith, Executive Director, International Digital Publishing Forum
Panelists: Erica Lazzaro, General Counsel, OverDrive, Inc.
Andrew Weinstein, Senior Vice President of Business Development, Ingram Digital
Bob Livosi, Owner, BooksonBoard.com

1:00 – 2:00 pm
Room 1E16
Enter the API: Ecosystems Marketing for Publishers
Traditional content companies like Reuters, the New York Times, the Guardian and Lonely Planet have embraced a new distribution channel - one that lets them create thousands of new content partnerships and create an ecosystem out of which exciting new user experiences and revenue opportunities will grow. Mashery founder and CEO Oren Michels will provide an overview of this new channel and share real-world examples of the most economical business development initiative you can launch this year.
Presenter: Oren Michels, CEO, Mashery

1:30 – 2:30 pm
Room 1E14
Today's New Media Investments: A Discussion with Softbank Capital's Eric Hippeau on where VC Dollars are Flowing and What it Means for Publishers
Host: Chris Anderson, Executive Editor, Wired
Guest: Eric Hippeau, Managing Partner, Softbank Capital

2:00 – 3:00 pm
Room 1E02
Red Hot Readers... Market Adoption of Mobile eReading Devices and Applications – sponsored by the
Kindle 2, Sony Readers, and iPhone eBook applications are dominating book publishing headlines and opening the long awaited portable reading markets.Get an update from leaders in the forefront of the mobile reading movement that is now “crossing the chasm” to main street.
Moderator: Michael Smith, Executive Director, International Digital Publishing Forum

2:00 – 3:00 pm
Room 1E04
XML for Editors: What You Need to Know and Why You Should Care
XML is an indispensible tool to enable a publisher to render a book in many formats: ebooks, of course, but also print alternatives such as large-print or some form of printed recombination or repurposing. Because of that, pressure is coming from production departments to put XML tags for structure into developing documents at the earliest possible stage.
At the same time, awareness is growing of the practical use editors and authors can make of XML's capabilities. XML allows content information to be stored in the document as well as structure. Authors will increasingly be telling editors about this and, in some cases, expecting the capability. As the ebook market grows, the opportunity arises for links out of a book's text and savvy authors will know to collect these and that they can be embedded in the XML document of their book.
Earlier this year, a team of consultants worked with O'Reilly Media to deliver the StartWithXML project. They thoroughly explored what XML means to publishers. In this session, three of the team: Mike Shatzkin, Brian O'Leary, and Laura Dawson, will focus on what editors need to know about XML and what changes editors are likely to see in the near future.
Panelists: Mike Shatzkin, Founder & CEO, Idea Logical Co, Inc.
Brian F. O'Leary, Principal, Magellan Media Consulting Partners
Laura Dawson, consultant, LJNDawson.com

3:00 – 4:00 pm
Room 1E14
CEO Roundtable with Tina Brown
Industry luminaries will participate in one-on-one informal, but inclusive, discussion on a critical industry topic. More information coming soon!
Panelists: TBA

4:15 – 5:15 pm
Room 1E14
BEA Editors Buzz
BEA's original and ultimate transfer of tastemaking is back to where it all began. Insightful and passionate, this intimate editorial exchange will provide you with the insiders perspective on some of the Fall's new discoveries and potential breakouts.
Program Chair: John Freeman, American Editor, Granta
Editors: Deb Futter, VP, Editor-in-Chief, Grand Central Publishing with Leila Meacham's ROSES; Paul Elie, Editor, FSG with Michael Sandel's JUSTICE; Alexis Gargagliano, Editor, Scribner with Alex Lemon's HAPPY; Harriet Popham Rigney, Executive Editor, Tor Books with Brandon Sanderson's MEMORY OF LIGHT; Ben Sevier, Sr. Editor, Dutton with Jonathan Tropper's THIS IS WHERE I LEAVE YOU;
Robert Weil, Executive Editor, WW Norton with David Small's STITCHES

Friday, May 29, 2009
"Big Ideas at BEA" Conference Sessions

9:00 – 10:00 am
Room 1E03
Edelweiss Demonstration: Above the Treeline's New Interactive Catalog for Retailers
Presenter: John Rubin, founder, Above the Treeline

9:00 – 10:00 am
Room 1E04
How Social Media is Transforming the Way We Create, Publish and Sell Books
Social media is not just for kids anymore; it's the #1 activity on the Internet. From the Kindle to Facebook and Twitter, what does this all mean? How do publishers and retailers avoid making the same mistakes as the music and television industries? Learn why it's imperative to harness the power of the social graph, rather than be crushed by it.
Presenter: Erik Qualman, author, Socialnomics: How Social Media Transforms the Way We Live and do Business

BEA Global Market Forum: Books & Publishing in the Arab World

9:30 – 10:30 am Room 1E02 Arab & US Editors Talk about the Exchange of Literature and its Impact on Their Cultures What are the requirements that Arab books raise interest with the US public and can find a publisher (or distributor) in the USA? What are the main opportunities? What are the main hurdles? What are best practices and successful case studies (e.g. Al Aswani). What can agents contribute? Presenters: Mark Linz, Cairo University Press Chat W. Post, Rochester University, Three Percent Erroll McDonald, Vice President and Executive Editor of Pantheon Books, Random House, Inc. Ibrahim al- Mouallem, Publisher, president of the Egyptian Publishers Association, VP IPA. Abdulla Al Dabbagh, Scholar, Mohammed Bin Rashid Al Maktoum Foundation Mod: Rüdiger Wischenbart 11:00AM – 12:o0PM, Room 1E02 Up Close: Childrens’ Books in the Arab Market Sponsored by the Sheika of Sharjah Organized by the Arab Children’s Books Publishers Forum, and sponsored by the telecommunication company Etisalat Children’s Arabic Literature today- Reality & Challenges. New trends in the Arab Children’s Literature. Selling Arabic Book Rights to the American Publishers. Copyrights laws in the Arab World. The latest updates and developments in the publishing in the Arab World. Challenges of selling Rights of Arabic Books to Foreign Publishers- Translation rights and licenses Participants: Bodour Al Qasimi, Owner & Director of Kalimat Publishing House – UAE Najla Bashour, Owner & Director of Tala Establishment. Amira Abo Al Majd. Children's books Publisher and BOD Managing Director - Dar El Shorouk Carol Sakoian, VP International Business Development, Scholastic Inc. Mod: Amani Al Ali 2:00 – 3:00 pm Room 1E02 Logistical Considerations for Arab Markets: Distribution, Imports & Exports For the direct exchange of books via imports and exports, a detailed know how about markets, best practices and deficiencies is key. This is even more important for the Arab world due to significant differences between the various countries and markets. This panels presents a hands on approach of experienced key players and aims at identifying practical approaches and insights in how to successfully connect markets and player from both sides. Presenters: Salah B. Chebaro, Neel Wa Furat, Beiruth (Online bookseller) Bashar Chebaro, Gen. Secr., Arab Publishers Association Barbara Haus Schwepck, Arabia Books, London 3:30 – 4:30 pm Room 1E02 Copyright in the Arab World: Legal Status, Concerns and Best Practice Copyright provides both the legal framework for any interaction between book businesses and book markets, and it is the starting point to built trusted relationships. This panel gives an overview on the legal situation in a number of Arab key markets, provides insight into best practices and identifies key points and strategies for improvements. Participants: Mohamed Houssam Lotfi, Egypt/ ALECSO Mohammed Abed Allatif, President, Safeer International, President of the Arab Publishers Association Christopher Keneally, Director, Copyright Clearence Center US N.N. KITAB Abu Dhabi 4:30PM – 5:30PM, Room 1E02 US Arab Match-Making Session Sponsored by Kitab/ Abu Dhabi

9:30 – 10:30 am
Room 1E14
Print on Demand For Dummies®: Demystifying the Business of Print on Demand
Moderator: Michael Healy, Executive Director, Book Industry Study Group
Panelists: Lynn Terhune, POD Administrator, John Wiley & Sons
David Taylor, CEO, Lightning Source

9:30 – 10:30 am
Room 1E16
Google

10:30 – 11:30 am
Room 1E03
Successful Self-Publishing & Distribution through CreateSpace: A Session for Independent Authors & Small Publishers
CreateSpace, a member of the Amazon group of companies, provides one of the easiest and most economical ways for authors and publishers to print and distribute books on Amazon.com and other channels. During this session, we'll discuss the benefits of print-on-demand, particularly in this economy, how to use the CreateSpace platform, and tips for success once your work is in print.
Presenter: Aaron Martin

10:30 – 11:30 am
Room 1E04
Publisher and Retailer Strategies for Harnessing New Social Media Tools to Grow Communities
In the old days (and by that, we mean 10 years ago), the Internet was a place where one put up a site, paid for a few banner ads, and then everyone sat around and waited for the money to come in. Ten years later, we've learned how to build dynamic relationships through content, through the use of social tools and community platforms, and by the new and expanding nature of trusted relationships in the Internet age. Join Chris Brogan as he walks you through a simple exercise of goal-strategy-execution, sharing various social media and online marketing tools, such that you'll leave with actionable next steps to pursue for yourself. Learn how to be a trust agent from one of the guys who wrote the book on such things.
Chris Brogan, author, Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust.

11:00 am – 12 Noon
Room 1E14
Retail Level Print-on-Demand: The Anatomy of Northshire's Espresso Experiment
This session will present the experience of Northshire Bookstore's experiment with the Espresso Book Machine. It will give a clear picture of where bookstore level POD is now, how it is evolving and how it can develop in the short term. We will look at the components needed for a successful POD program and explore how POD can be one element of the successful bookstore of the future.
Presenter: Chris Morrow, principal, Northshire Bookstore

11:00 am – 12 Noon
Room1E16
Australia: The Changing Book Publishing Scene in This Major Int'l Market
Attention agents, publishers and scouts, don't miss this all Australia panel chaired by Judith Curr. You'll get a first hand account of the rapidly changing market activity in Australia's increasingly international and vibrant English language market. Discussion will also center on the recent attempt to change legislation on Copyright, which would induce parallel importation.
Moderator: Judith Curr, President & Publisher, Atria

11:00 am – 12 Noon
Room1E15
Meet the Producers of Nighttime Talk Shows
Moderator: Elizabeth Shreve, principal, Shreve Williams
Panelists: Mary Knowles, producer, Real Time with Bill Maher
Emily Lazar, producer, The Colbert Report
Ana Cohen-Bickford and Rebecca Wharton, producers, Bill Moyer's Journal

2:00 – 3:00 pm
Room 1E03
Maximize Your Sales Potential: Amazon for Small and Mid-Size Publishers
From Author Stores to Search-Inside-the-Book, Amazon offers a broad variety of innovative and proven tools to help ensure maximum exposure for your titles. Join us for a brief tour of these resources and programs, and how they can help you reach your audience.
Presenter: Jon P. Fine, Dir., Author & Publisher Relations, Amazon.com

2:00 – 3:00 pm
Room 1E04
New American Writing: A Granta 30th Anniversary Perspective
Moderator: John Freeman, US editor, Granta
Panelists: Paul Auster, author
Alex Clark, Editor, Granta
Sherman Alexie, author, WAR DANCES

2:30 – 3:45 pm
Room 1E15
BEA Young Adult Editor's Buzz
Insightful and passionate, this intimate editorial exchange will provide you with the insiders perspective on some of the Fall’s new YA discoveries and potential breakouts.
Program Chair: John Freeman, American Editor, Granta
Program Chair: David Levithan, Editorial Dir., Scholastic Press & Push
Editors: Arthur Levine, VP & Editorial Dir., Arthur A. Levine Books with Laini Taylor’s LIPS TOUCH; Ari Lewin, Sr. Editor, Disney/Hyperion with Sarwat Chadda’s THE DEVIL’S KISS; Krista Marino, Sr. Editor, Delacorte Press for Young Readers with James Dashner’s THE MAZE RUNNER; Mark Siegel, Editorial Director, First Second Books with Danica Novgorodoff’s REFRESH, REFRESH; Liz Szabla, Editor-in-Chief, Feiwel & Friends with Jill S. Alexander’s THE SWEETHEART OF PROSPER COUNTY; Tara Weikum, Executive Editor, HarperCollins Children’s Books.

2:00 – 3:00 pm
Room 1E16
Wired and Receptive: Reaching Boomer Book Buyers Online
Forget the stereotypes of old folks flipping through dusty bins of books for the classics. The reality is that 8 out of 10 boomers are online everyday with women 55 plus comprising the fastest-growing segment on Facebook. AARP has aggressive outreach online regarding sharing the latest book information to their 42 million members. Web sites like VibrantNation.com, which targets educated women 50+, are serving as virtual book clubs. Publishers, librarians and booksellers should all be on the leading-edge of this new marketing phenomenon.
This panel will address how the Internet can help you:
* Assess market demand - anticipate what topics and titles Boomers, and Boomer women in particular, want through online forums, interactivity on book sites, online research surveys.
* Offer book-related content--determine the right kind and amount.
* Promote books via multimedia-- Add to your online listings with video author chats, downloadable podcasts, sample audio clips.
* Work better with book sellers--What are the big players (Amazon, Borders, Barnes&Noble) and independent sellers doing to promote
books online and how can you tie your efforts into theirs for maximum opportunity.
Moderator: Carol Orsborn, Sr. Strategist, VibrantNation.com
Panelists: Ellen Archer, President & Publisher, Hyperion
David Singleton, Dir. Publications Planning & Promotion AARP
Stephen Reily, CEO, VibrantNation.com
Steve O'Keefe, Exec Dir., Patron Saint Productions

2:30 – 5:00 pm
Room 1E14
The 800 Pound Gorilla in the Room – sponsored by the
Part 1. Authors and Industry Insiders Speculate on the future of Google and Author's Rights
Part 2. Beyond Kindle: Alternative sources of e-book income for Authors

3:30 – 4:30 pm
Room 1E03
CONSUMER PANEL: Boomers Sound Off

3:30 – 4:30 pm
Room 1E04
BISG presents the new Book Industry TRENDS 2009
Moderator: Michael Healy, Executive Director, Book Industry Study Group
Panelists: Leigh Watson Healy, Chief Analyst, Outsell Inc.
David Powell, Senior Consultant, Outsell Inc

3:30 – 4:30 pm
Room 1E16
Book Format Fusion: Why Paperbacks Are the Format to Embrace
Moderator:
Panelists: Kathryn Court, President & Publisher, Penguin
Carrie Kania, Publisher, Perennial and Trade Paperbacks, HarperCollins

3:30 – 4:30 pm
1E15
Jumping Off a Cliff: What Publishers Can Learn from the Music Industry In 1999, a 19 year-old student introduced Napster—and the rest is history. Since suing Napster into oblivion in 2001, and launching more than 30,000 lawsuits against alleged file-sharers on other networks, the recording industry has struggled through eight straight years of decline, and CD sales have plummeted. Meanwhile the iPod has transformed how music is bought, delivered—and enjoyed—and digital sales are skyrocketing. What lessons does the decline and transformation of the music industry portend for the future of books?

Saturday, May 30, 2009

9:00 – 10:00 am
Room 1E03
Edelweiss Demonstration: Above the Treeline's New Interactive Catalog for Retailers
Presenter: John Rubin, founder, founder, Above the Treeline

9:30 – 10:30 am
Room 1E02
Green: As a Recipe for Success in Tough Times
Hear from leaders how publishing environmentally sustainable projects, from production to marketing, can help you succeed - even in a tight economy. Other subjects covered will be cost-savings, avoiding the risks of greenwashing, and the benefits of socially responsible publishing.
Moderator: Tyson Miller, Exec Dir., Green Press Initiative
Panelists: Steve Geck, Exec Editor, Greenwillow Books/HarperCollins
Charles Melcher, founder, Melcher Media

9:30 – 10:30 am
Room 1E16
Driving Success with Teens & Tweens: Authors Share Online Success Stories
Sure, you've got a blog, but so does everyone else. What makes your online brand stand out? With so many networking, lifecasting and social media outlets available to authors, having a dot com, a myspace page, and a regularly-updated LiveJournal are only the bare minimum. This discussion will focus on non-traditional online marketing to teens and younger readers: ever thought about creating a Ning network, a Twitter feed from the perspective of your protagonist, or complimentary online content such as a YouTube channel, fashion blog, embeddable meme or downloadable EP? This discussion features a variety of perspectives from young adult and middle grade authors as well as handouts containing tutorials on how to make your own online book trailer, create an embeddable quiz, start a Ning network, and think outside the textbox.
Moderator: Robyn Schneider, author, Knightley Academy series
Presenters: Jessica Burkhart, author, Canterwood Crest series
Sarah Mlynowski, author, Magic In Manhattan series
Julia DeVillers, author, How My Private Personal Journal Became A Bestseller

BEA’s Spotlight on Librarians and the Library Market

9:30 – 10:30 am Room 1E04 The Art of the Annotation: Few Words, Big Impact How can you tell a prospective reader about a 500 page book in five sentences or less? Bibliographers and reviewers will discuss how they capture key elements of both fiction and nonfiction books and audiobooks to tease, tantilize and tempt library patrons to place a hold on a library title. Creation of themed lists, read-alike suggestions and library display ideas will be part of the discussion. Moderator: Shauna Griffin, Bibliographer, NextReads Panelists: Dodie Ownes, Editor, SLJ Teen Ellen Guerci, Customer Development Consultant, NextReads 9:30 – 10:30 am Room 1E14 The Librarian as Digital Diva – sponsored by Librarians will have the opportunity to hear from experts in the field of digital content on how to best leverage their digital resources to upgrade their own library and increase their offerings to patrons. Presenters: Steve Potash, Overdrive, Ana Maria Allessi, HarperCollins Audio, Michael Colford, Regional Program Administrator, Boston Public Library 10:30 – 11:30 am Room 1E03 Finding Revenues in a Down Market: Mining Data for Steady Revenues in Library Channels Within the book industry, retail sales of frontlist titles often steal the spotlight: what's more compelling than a spot on the New York Times bestseller list? However, some top-selling titles never appear on the NY Times or other national lists because they have a stronger appeal in the library market than the retail market. Certain other categories (reference, study guides, etc.) are excluded from consideration by the newspaper. In a down retail market, how can publishers find the data they need to penetrate the library segment effectively? In this session, learn which titles are the "stars" of the public and academic library markets, based on data from Publisher Alley, a Baker & Taylor website for in-depth analysis of book sales. Track historical library trends by subject category, and hear what one major publisher has learned by exploring institutional sales data. Discover the sleeper hits you may already have, and learn how to acquire and develop titles with library appeal. Presenters: Jamie Carter, Operations Manager for Publisher Alley (a division of YBP Library Services and Baker & Taylor) Ceneta Lee-Williams, Sales Director - National Accounts, Random House 11:00 – 12 Noon Room 1E14 Books with Flava: What Librarians Across the Country Tell Us About Their Street Lit Collections and the Authors They Love - sponsored by the Libraries have enjoyed the tremendous growth in urban literature. They now count "Street Lit" authors and titles among those most popular with patrons today. Enjoy a fun introduction to this really hot genre, learn the results of a national survey conducted by collection development students from Pratt Institute, on out how YA librarians collect Street Lit, and hear from a trend setting author and editor. 2:00 – 3:00 pm Room 1C03 AAP Annual Librarians Book Buzz - sponsored by the Hear from the nation's publishers on what books they're excited about for the forthcoming season, and hear their behind the scenes secrets why! In an ALL NEW round robin format, librarians are also encouraged to share their thoughts with publishers on what they hear from their patrons. Publishers slated to participate include: Heather Scott, Marketing Manager Hachette Book Group; Virginia Stanley, Director of Library Marketing HarperCollins Publishers; Carla Gray, Associate Director of Marketing, Houghton Mifflin Harcourt; Karolyn Anderson, Library Sales/Marketing Director, McGraw-Hill; Elenita Chmilowski, Director of Library Sales, Perseus Books Group; Talia Ross, Library Marketing Director, Macmillan; Erica MacDonald, Associate Library Marketing Manager, Random House; Penguin Group USA; Paula Wiseman, Simon & Schuster; Penguin Group USA; Michael Rockliff, Director of Library Sales & Workman Publishing; Dosier Hammond, Director, Library Marketing, W.W. Norton. 2:30 – 3:30 pm Room 1E04 Hot Fall YA Graphic Novels for Libraries As the demand for graphic novels continues to climb publishing houses are ramping up new projects almost daily. These key librarians have the inside information on the next wave of graphic novel titles coming your way. Come find out which great graphic novels are going to be the ones to help you drive your circulation numbers even higher. 2:30 – 3:30 pm Room 1E16 From Ref Desk to Desktop: Creating Virtual Reader's Advisory Services Looking for new ways to tell your patrons about the titles beyond the New Books shelf? How do you reach patrons that rarely use the physical library? And how can you 'sell' them your inventory? Experts will discuss form-based readers advisory, electronic newsletters, and other virtual opportunities. By promoting the library's physical collection to your virtual users, library visits will climb and increase the visibility of the library in the community. Moderator: Dodie Ownes, Editor, SLJ Teen Panelists: Duncan Smith, founder, NoveList Neil Hollands, Reference and Readers’ Advisory Librarian, Williamsburg Regional Library 3:30 – 5:00 pm Room 1E14 Librarian's Book Shout and Share - sponsored by the And you thought librarians were quiet? Think again. In a BEA First, librarians have the chance TO BUZZ EACH OTHER -- after two and half days of visiting hundreds of booths, hearing scores of authors, and hearing publishers spinning their own hot titles – with their own top book picks for BEA 2009, and why they think patrons nationwide will be lining up at libraries across the country to check them out!

11:00 am – 12 Noon
Room 1E02
Import and Export of Rights in Italy - The New Survey by Doxa, ICE and AIE
Where do Italian publishers buy and sell translation rights? Which kind of books are mainly concerned? From adult fiction to children's literature, from art to non fiction, the newest trends in the exchange of rights in Italy. Speakers of the Italian Publishers Association (AIE) and of the Italian Trade Commission (ICE) illustrate the results of the new survey by Doxa, ICE and AIE realized in 2008 underlining the best business opportunities both for foreign and for Italian publishers.

11:00 am – 12 Noon
Room 1E04
Book Reviews 2010: What Will They Look Like – sponsored by the NBCC
As one newspaper towns go to no newspaper towns, as bloggers get sponsors, as networking sites burgeon in content, what is the future of the book review? We are poised now at the juncture—the transition is underway. But a transition to what? For some, the readership created by the internet is something to applaud—for others, it's a target for booing and hissing. We bring together a panel of writers, editors, and professionals, established on the vanguard, to discuss prospects for the review and how it may change, in the near future.
Moderator: John Reed, Books Editor, The Brooklyn Rail. NBCC Board of Directors.
Panelists: Ben Greenman, reviewer, The New Yorker
Otis Chandler, CEO/Founder, Goodreads.
Bethane Patrick, PW blogger
David Nudo (Formerly with) New York Times, PW and Shelfari

11:00 am – 12 Noon
Room 1E16
Teens Read Books—Teens Have Money—There are a Lot of Teens: How to get Them Into Your Store
Panelists: Sarah Debraski, President of the Young Adult Library Services Association of ALA
Linda Braun, President Elect of YALSA
Sue Corbett, independent book reviewer
Simon Boughton, Publisher, Roaring Brook Press

11:00 – 12:00 Noon
Room 1E15
Independent Publishers’ Editors Buzz
Insightful, passionate and Independent; this intimate editorial exchange will provide you with the insiders perspective on some of the Fall’s new Independent discoveries and potential breakouts.
Program Chair: Heather Shaw, Exec Editor, ForeWord
Editors: Tom Swanson, editor, Univ of Nebraska with Ted Kooser’s LIGHTS ON A GROUND OF DARKNESS; Jack Estes, publisher, Pleasure Boat Studio with Michael Burke’s SWAN DIVE; Judith Gurewich, publisher, Other Press with Michael Greenberg’s BLACK SUIT, WORN ONCE; Jim Minz, editor, Baen with James G. Anderson’s & Mark Sebanc’s THE STONEHOLDING: LEGACY OF THE STONE HARP: BOOK ONE; Jack Lamplough, publisher, Overlook Press with Amy Foster’s WHEN AUTUMN LEAVES

12:30 – 1:30 pm
Room 1E14
CONSUMER PANEL: Teens Sound Off

2:00 – 3:00 pm
Room 1E20
BEA Global Market Forum: China
Online Publishing in China: How Shanda Ignited a Reading and Writing Mass Movement for 20 Million Registered Users
Moderator: Rudiger Wischenbart
Presenters: Hou Xiaoqiang, CEO Shanda Literature
Lu Jinbo, Wan Rong Books

2:00 – 3:00 pm
Room 1E03
CONSUMER PANEL: Book Club Facilitators Sound Off

2:00 – 3:00 pm
Room 1E14
Crush It! Why NOW is the Time for Independent Booksellers to Cash In on Their Passion
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, his wine sales grew to $60 million a year. Gary will tell booksellers and publishers what they what they need to know, and do, to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one.
Presenter: Gary Vaynerchuk, principal, Wine Library & Wine Library TV

2:00 – 3:00 pm
Room 1E15
Book Bloggers -- Today's Buzz Builders
Book bloggers, via their blogs, Twitter, GoodReads, Facebook, and more, are leading the way in creating buzz for books, offering venues for authors to connect directly with their fans and are reviewing more books than ever in a world where traditional book review coverage is changing. Six top book bloggers, along with Harper Collins' Jennifer Hart (and BookClubGirl blogger) will discuss how booksellers, publishers and bloggers can combine forces to bring readers and authors together.
Moderator: Jennifer Hart, VP, Associate Publisher of Harper Perennial, Harper Paperbacks and Avon Books
Panelists: Candace Levy from Beth Fish Reads
Julie Peterson from Booking Mama
Amy Riley from My Friend Amy
Dawn Rennert from She Is Too Fond of Books
Stephanie Coleman-Chan from Stephanie's Written Word
Natasha Maw from Maw Books Blog

2:00 – 3:00 pm
Room 1E02
Google

3:30 – 4:30 pm
Room 1E03
Maximize Your Sales Potential: Amazon for Small and Mid-Size Publishers
From Author Stores to Search-Inside-the-Book, Amazon offers a broad variety of innovative and proven tools to help ensure maximum exposure for your titles. Join us for a brief tour of these resources and programs, and how they can help you reach your audience. Presenter: Jon P. Fine, Dir., Author & Publisher Relations, Amazon.com

3:30 – 4:30 pm
Room 1E15
Twitter for (book industry) Dummies: Strategies & Apps for Enhancing Business Communication and Networking
Think Twitter is just for the technorati? Are you using Twitter but have no idea how to enlist the APPS to increase the benefits? Michael Gruen, co-author of TWITTER FOR DUMMIES will show you exactly how to cut through the social media mumbo jumbo and enhance your use and mastery of this fantastic tool. Whether you're a newbie, casual user or pessimistic outsider, you'll walk away with the know-how and confidence needed to employ Twitter as a useful business tool.
Presenter: Michael Gruen, co-author, TWITTER FOR DUMMIES

4:00 – 5:00 pm
Room 1E04
Somebody Help Me! Trends in Self-help Publishing
Moderator: Lynn Garrett, Lynn Garrett & Associates (former senior religion editor of Publishers Weekly)
Panelists: Joel Fotinos, Publiser, Penguin Praise
Toni Burbank, Editor, Bantam Dell

4:00 – 5:00 pm
Room 1E16
Stupid Things Booksellers and Publishers Do
A no holds barred (but extremely constructive conversation) about the worst mistakes each side thinks the other one is making.
Presenters: Bob Miller, Publisher, Harper Studio
Carole Horne, GM, Harvard Bookstore
Praveen Madan, principal, Booksmith, San Francisco