BEA Bloggers Conference 2016
McCormick Place, Chicago, IL
Wednesday, May 11, 9:00 AM - 5:00 PM
DON’T FORGET, YOU ARE PICKING UP YOUR BLOGGER CONFERENCE BADGE AT REGISTRATION!
Registration and Badge Pick up begins at 8:00 AM on Level 3 in the West Building at the Registration Area. From the taxi drop off, go up two escalators and make a right turn. Then, come back downstairs to Level 1, Room W185 to begin your blogging day!)
Welcome to the 2016 BEA Bloggers Conference
The BEA Blogger Conference is a dynamic day of learning and networking with fellow bloggers and book industry experts. Featuring expert speakers talking about today’s most critical trends in blogging. It’s the best place for you to learn and exchange ideas that will help your blogging profession. Plus, it’s an ideal forum for you to network with your peers in the blogger space to gather and make key connections. The BEA Blogger Conference attendees represent an array of professionals from many areas of the publishing industry and in the mainstream blogger world.
All New Tracks for 2016
- Community Building Track
- Marketing & Engagement Track
BEA Bloggers Conference Program
Continental Networking Breakfast
8:00 AM- 9:00 AM | Room W185
Start your day with a continental breakfast and meet all your fellow blogger friends.
9:00 AM- 9:50 AM | Room W185
From How to Now: My 10-Year Blogging Journey Off the Beaten Path
How does a small town Midwestern become praised in The New York Times? How does she land her own show on HGTV.com? And how does she gather a community of nearly 1 million followers on Pinterest? The answer is simple, and of course, not at all simple: Blogging.
Hear from online superstar Erin Loechner as she shares a decade's worth of success, failures and breakthroughs, including the upcoming release of her first title for Zondervan, Chasing Slow. With heartfelt stories and wisdom from the trenches, Erin will lead, inspire and encourage you in your own blogging journey - and beyond.
Bio: A former art director/stylist in Los Angeles, Erin Loechner has been blogging and speaking for more than a decade. Her heartfelt writing and design work has been showcased in The New York Times, Lucky, Parenting, Dwell, Marie Claire, Elle Decor, Huffington Post, and a two-season HGTV.com web special, garnering over one million fans worldwide. She has spoken for and appeared in renowned international events for clients such as Walt Disney World, IKEA, Martha Stewart and Home Depot. Now nestled in a Midwestern town, Erin, her husband, and their toddler strive for less in most areas except three: joy, grace, and goat cheese.
You’re here, but you want to be there.
So you spend your life narrowing this divide, and you call this your race, your journey, your path. You live your days tightening your boot straps, wiping the sweat from your brow, chasing undiscovered happiness just around the bend. Higher! Faster! Better! Stronger!
And on and on you run.
Viral sensation and HGTV.com star Erin Loechner knows about the chase. Before turning 30, she'd built a fan base of one million women worldwide and earned the title “The Nicest Girl Online” as she was praised for her authentic voice and effortless style. The New York Times applauded her, her friends and church admired her, and her husband and baby adored her.
She had arrived at the ultimate destination.
So why did she feel so lost?
In Chasing Slow, Erin turns away from fast and fame and frenzy. Follow along as she blazes the trail toward a new-fashioned lifestyle—one that will refresh your perspective, renew your priorities and shift your focus to the journey that matters most. Through a series of steep climbs—her husband's brain tumor, bankruptcy, family loss, and public criticism—Erin learns just how much strength it takes to surrender it all, and to veer right into grace.
Come. Join Erin in setting fire to society's roadmap that points to Anywhere But Where You Are. With gutting honesty and elegant prose, Erin upends the mile-markers we use to measure our lives, whether planning a four-year-old's Pinterest-perfect unicorn party or trying to KonMari a shoe rack within an inch of its life.
Life's answers are not always hidden where they seem. It's time to venture off the beaten path to see that we’ve already been given everything we need. We've already arrived.
You'll see. ×
Making the Right Connections: Publishers & Bloggers
Community Building Track
10:00 AM – 10:50 AM
The symbiotic relationship between bloggers and publishing is stronger than ever. However, navigating through it all can seem daunting and confusing, so let’s discuss! Together, bloggers and publicists will chat about making those connections (and keeping them!), creating and participating in campaigns and blog tours, Advance Readers’ Copies (ARCs) and more!
Moderator: Stephanie Brown (NoBSBookReviews.com)
Molly Brouillette, Associate Director, Publicity (Macmillan Children’s Publishing Group)
Kristin Hackett (SuperSpaceChick.com)
Stephanie Sinclair (Cuddlebuggery.com)
Lizzy Mason, Director of Publicity (Bloomsbury Children’s Books)
Speaker: Stephanie Brown
Speaker: Molly Brouillette
Speaker: Kristin Hackett
Speaker: Stephanie Sinclair
Speaker: Lizzy Mason
Stephanie Brown is a blogger at No BS Book Reviews, which covers a variety of genres from YA to Romance. Since her blog's launch in 2013, she’s been diligently working closely with publishers and authors on campaigns and bookish events. Currently, she serves as an Event Coordinator for Apollycon 2017. When not busy with book-related activities, Stephanie can most likely be found at a Washington National’s game with Pocket Jamie in tow.
Molly Brouillette is Associate Director of Publicity at Macmillan Children's Publishing Group, where she works on everything from picture books to young adult novels. Her projects have included Leigh Bardugo's #1 NYT-Bestseller, Six of Crows and the beloved Bad Kitty and Pout-Pout Fish series'. Molly lives in Astoria, Queens and enjoys cheese, crossword puzzles, and the PBS Newshour.
Kristin Hackett is a book and lifestyle blogger at superspacechick.com as well as a BookTuber under the same moniker. She's an easily excitable fangirl with a plethora of passions. Kristin has always identified as a Ravenclaw and she reads like she's running out of time. During her college years, Kristin interned at Seventeen magazine and since graduating she co-starred on a Syfy television series entitled Fangasm where she interned for Stan Lee of Marvel Comics.
Stephanie Sinclair is one of the evil masterminds behind Cuddlebuggery.com, a blog that features critical, yet entertaining reviews of YA novels. Previously, she was an Staff Reviewer for YA Books Central, and has written for Tor.com where she reviewed Sci-Fi and Fantasy novels and co-wrote the YA Roundup alongside Kat Kennedy. When she’s not inhaling books, she can be found knitting baby hats or taking a million pics of her cats.
Lizzy Mason is the Director of Publicity at Bloomsbury Children’s Books. She previously worked in publicity at Disney, Macmillan Children’s, and Simon & Schuster, and graduated from Manhattan College with a degree in Journalism and a minor in English. Lizzy dedicates whatever spare time she can to reading and writing YA fiction. She lives with her husband and their cat Moxie in Queens, NY. Find her on Twitter at @LizzyMason21.
Growing Your Social Media Presence
Marketing & Engagement Track
10:00 AM- 10:50 AM
For book bloggers – a strong and steady social media presence is an important must!! Social media is one of your best tools to engage with author, publishers and other bloggers. Join the discussion with other book bloggers and gain insight into strategies for building a strong presence. Learn what other bloggers are doing – and determine how to best use social media to engage with others.
Moderator: Liza Weimer, YA Author of HELLO?
Speaker: Hannah McBride - The Irish Banana Review
Speaker: Mishma Nixon, Chasing Faery Tales
Speaker: Andye Eppes, Reading Teen
United: Bloggers, Youtubers and Instagrammers
Community Building Track
11:00 AM – 11:50 AM
The digital conversation is growing beyond the blogosphere! There are so many channels online to be talking books, and whether you’re part of the community via your Blog, Booktube, Bookstagram, or beyond – join us for a conversation about the online book community at large. We’re asking questions like: how do you balance being on multiple platforms, and how do you alter your content from one platform to the next? But most importantly, we’re asking: How can the various communities learn from each other, support each other, and collaborate with each other? Let’s talk about the online book community, united.
Moderator: Brittany Kaback (Big Honcho Media)
Speaker: Jesse George (Youtube.com/Jessethereader)
Speaker: Emily Ables
Speaker: Tiffany Ashmawy (About to Read)
Speaker: Ursula Uriarte
Brittany Kaback, is the Digital Marketing Manager of Big Honcho Media, a boutique marketing and PR agency based in New York City. Brittany oversees all Book campaigns for Big Honcho, connecting publishers and bloggers to spread awareness and build excitement for new releases. Big Honcho’s client list includes Scholastic, Penguin, Disney Book Group and more. She works with hundreds of bloggers from the book community and beyond to develop unique and engaging content for a variety of releases ranging from children’s to adult, romance to horror, and everything in-between.
Jesse George (Youtube.com/Jessethereader) is a book lover from Missouri who's been making BookTube vlogs since 2012. When he's not reading, he's filming videos, taking pictures, and tweeting about books.
Emily Ables, of BlueEyedBiblio on Instagram and YouTube, is a college freshman at Denison University in Ohio. If Emily is not reading, she is probably scrolling through her Instagram feed or writing an English paper. Her passion is sharing her love of reading with her 122k followers on Instagram. In addition to reading and books, she loves photography and blogging at blueeyedbiblio.com. Emily has been featured on Instagram and in the social media stars Seventeen Magazine issue in 2015, in addition to various media on the web and in print. After she graduates from college, Emily hopes to work in the publishing industry in New York City.
Tiffany is an avid reader and the creator of AbouttoRead.com. She loves talking about books on both her YouTube channel and blog. Tiffany has a BA in International Business and an MBA with a dual concentration in Marketing and Management. When not reading or creating content for About to Read, Tiffany loves to plan trips to the many places she’s read about in novels (France, England, Italy). If it were possible, she’d definitely be visiting Hogwarts.
Ursula Uriarte (Instagram/@ursula_uriarte) is an Accountant, Alice in Wonderland collector and professional bookworm. When not reading she's taking pictures of her books or writing reviews for www.grownupfangirl.com, Ursula's Alice in Wonderland book collection was featured on Instagram in late 2015, and her Instagram gallery in various media on the web. Ursula lives with her husband and 4 children in Miami, and has been blogging since 2013. Besides her passion for reading, she has a passion for travel and is a huge Pearl Jam fan, often flying all over the country and abroad to catch them in concert.
Creative Content: From Ideas to Tools
Marketing & Engagement Track
11:00 AM – 11:50 AM
A blogger’s content is their bread and butter, no doubt about it! It’s what sets you apart from the rest and is your unique voice in the bookish community. Join us in a discussion with bloggers from various platforms on their creative processes, from inspiration to creation. We’ll be talking about what inspires them, the tools they use to bring their ideas to life, how they promote their content to their audiences and more!
Moderator: Meg Morley (Cuddlebuggery.com)
Speaker: Samantha (Thoughts on Tomes)
Speaker: Gillian Berry (The Art of Young Adult and Writer of Wrongs)
Speaker: Ashley Evans (NoseGraze.com)
Speaker: Amanda (The Bookcraft)
Pick up your lunch ticket at 11:55 AM in the main hall
Blogger Networking Lunch
12:00 PM- 12:50 PM | Room W185
Use your lunch ticket to get lunch. Go to the Level 2 Food Court and then bring lunch back to room W185 to network with your fellow bloggers and be present for some gift card giveaways.
Blogger Table Talks- New!
1:00 PM-2:50 PM | Room W187
Spend the afternoon learning from industry experts and fellow bloggers as you rotate between 16 topic tables. Each table has an expert facilitator. Intensely paced, and jam packed with vital information this afternoon event will help you learn new skills, tips, tricks and tactics to help you grow your blog and build a community. There will be three time rotations where you can move from table to table to gather as much knowledge as you can!
Round #1- 1:00 PM-1:30 PM
Round #2- 1:40 PM- 2:10PM
Round #3- 2:20 pm- 2:50 PM
16 Table Talks- New!
Negative Reviews: Can We? Should We? How Do We?
We read a lot, and we don't love everything. Let's discuss how we talk about the books that miss the mark!
Leader #1: Thea James, TheBookSmugglers.com
Leader #2: Heather Raynack
Working with Publishers
Working with publishers can mean access to books, authors, and great content! Let's talk about how we connect with publishers, what we can offer them, and strategies for with partnering with them.
Leader #1: Sarah Pitre, ForeverYoungAdult.com
Leader #2: Hannah, TheIrishBanana.Blogspot.com
Balancing Your Personal Life and Your Online Life
How do we have time for a life offline? Maintain relationships, keeping up with day-jobs, exploring interests beyond reading, and more. Let's talk!
Leader #1: Katie Bartow, MundieMoms.com
Leader #2: Lexxie Lin, UnconventionalBookViews.com
Joining the Community: Memes & Tags
We have a whole community discussing our favorite subject online: books! Let's talk about how we can interact with each other, and promote each other's content. Memes, tags, and more!
Leader #1: Stéphanie Leroux, TyngasReviews.com
Sometimes you run flat out of ideas for fresh posts, sometimes you just can't get inspired by any title you pick up. Blogger burnout happens. Let's talk about how to deal with it.
Leader #1: Amber Sweeney, MeMyShelfandI.com
Leader #2: Octavia, ReadSleepRepeat.org
Design & Coding
Everything you need to make your blog perfect – inside and out! Together we’ll get your blog into tip-top shape by sharing design tips and talking about how to tweak the look, feel, and navigation of your blog.
Leader #1: Hafsah Faizal, IceyBooks.com
Leader #2: Ashley Gibson, NoseGraze.com
The Bookstagram Workshop
Whether a practiced Bookstagrammer or interested in joining the community, stop in for a chat! Tips for styling the perfect photo, optimizing your reach, strategic hashtags, the best equipment, editing tricks, and more!
Leader #1: Hikari Loftus, Instagram.com/FoldedPagesDistillery
Leader #2: Mara Jacob, Instagram.com/BookMarauder
Creative Blog Content
Get out of your blogging rut! We'll brainstorm creative ways to feature content on your blog, beyond the typical Q&A, guest post, or review. We'll look at how to generate fun new ways to feature authors and books, and engage your readers.
Leader #1: Sara Gundell, NovelNovice.com
Diversity in Books
Let's talk about the need for diverse representation in books; representation of different cultures, ethnicities, sexualities, religions, disabiliies, and more. How can you actively take steps to read more diversely, and how can we campaign for its importance through our online influence?
Leader #1: Sandie Angulo Chen, TeenLitRocks.com
Leader #2: Mishma Nixon, ChasingFaeryTales.Blogspot.com
Keeping Up With Twitter
So many tweets, so little time!! How do we keep up with the ever-going conversation, and how do we engage with our readers, fellow bloggers, authors, and beyond? Let's talk.
Leader #1: Erica Haglund, TheBookCellarx.com
Tools of the Trade: Plugins, Widgets, and the Like
So much to manage, so much to schedule, so much to track … how do we do it all? Let's talk about the various tools of the trade available. What are the best plugins, widgets, and platforms to help us keep track our our book list, schedule our posts, manage our comment feeds, track our analytics, and more.
Leader #1: Kimberly Costa, CaffeinatedBookReviewer.com
Leader #2: Tanya Patrice, GirlXoXo.com
Talking Blog Tours
Let's talk tours! How to join them, how to rock them, and how to support them.
Leader #1: Stacey Canova, PageTurnersBlog.com
The Booktube Workshop
All about BookTube! Get tips on being comfortable in front of the camera, growing an audience, finding the right equipment, editing tools and techniques, and more. Whether already on video or thinking about starting, let's talk about the Tube.
Leader #1: Sasha Alsberg, YouTube.com/abookutopia
Following the FTC
Your online reach gives you power over consumers, and with great power, comes great responsibility! Let's talk about FTC regulations, and how best to play by the rules.
Leader #1: Felicia Sparks, GeekyBloggersBookBlog.com
Monetization & Business
Want to turn book love into a business? Let's talk about opportunities to monetize your online presence – through business planning, affiliate programs, advertising opportunities, and more.
Leader #1: Tirzah Price, TheCompulsiveReader.com
Leader #2: Brittany Berger, BookBumblings.com
Staying Safe Online
Anything can happen when you put your information online! Let's talk about how to stay safe, and guard yourself from trolls, catfishes, angry authors, and more!
Leader #1: Stephanie Sinclair, Cuddlebuggery.com
End of Day Blogger Networking Celebration
3:00 PM – 5:00 PM | Room W185
Come celebrate blogging with beer, wine and popcorn! Network with fellow bloggers and participate in a few raffles.