uPublishU at BEA

uPublishU

uPublishU at BEA

Javits Center, New York City
Saturday, May 30, 2015
9:00 am – 4:00 pm (Note: Registration will open at 7:00 am.)

Technology and increased acceptance have opened the doors for authors and writers to take charge of their books and publishing projects! uPublishU at BookExpo America is the place to learn from industry experts about the latest tools, tips and tactics, and marketing opportunities to assist the aspiring and published author to be successful.

uPublishU at BEA Author Hub—exclusively for entrepreneurial authors to have a presence on the BEA trade show floor to network and benefit from special programming designed just for you. Learn more.

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  • Who should attend
    • Authors who have previously published the traditional way (with a publisher) and now want to take control of their books
    • Aspiring writers who want insight and guidance from publishing industry professionals
    • Authors who have self-published but want to learn how to reach more readers
    • Business professionals and consultants interested in learning how to publish books that can be used to raise a company's profile, teach customers and clients, and generate revenue

Interested in exhibiting at uPublishU at BEA? Learn more here.

Looking for a way to get your book in front of BEA attendees? Sign up for the New Title Showcase.

SEE WHAT OTHER PEOPLE ARE SAYING ABOUT uPublishU AT BEA

"uPublishU at BEA opened my eyes to the possibilities of communicating ideas over multiple platforms in my own business activity as a B2B media representative. And also as someone who writes for sheer enjoyment. The speakers, participants and ideas were very worthwhile and I'd recommend this event to anyone looking to up their game." —Paul Pettersen, Blogger and supporter of education for a sustainable future

"The amount of information offered at uPublishU at BEA was overwhelming. The conference featured several excellent presenters as well as talks by inspiring self-published successes. And I learned the key to selling self-published books: Discoverability." — Avra Wing, On the verge of self publishing a YA novel, After Isaac

"I had the pleasure of being able to attend the All-New BEA uPublishU event in 2012 and it was a truly inspiring experience. During one of the sessions that I had attended, I heard riveting tales about some of the self-published authors' success stories, which offered wonderful advice and a great deal of creative motivation." —Maria T. Hoffman, Associate Editor of Food Logistics Magazine & aspiring author. www.mthoffman.wordpress.com

uPublishU

uPublishU at BEA Sessions

Javits Center, New York City
Saturday, May 31, 2014


9:00 am - 9:50 am


Congratulations, Author: You're Promoted to CEO
Track: General
Room: 1E12/1E13/1E14
As the independent publishing boom swells further, more authors are seizing the opportunity to take control of their writing careers. And while that move may offer potential for greater financial reward and even greater personal satisfaction, it means more work, too. Plenty, in fact! An author today is a one-person publishing start-up, serving as his or her own editorial staff, design team, and marketing department. The author in 2014 is CEO – not to mention COO, CTO, CIO and CMO! Hear from industry leaders (add names and titles) as they share insight and ideas on how to take charge of your publishing business and when to let go and consider bringing in the support!
Moderator:

  • Chris Kenneally, Director, Business Development & Author Relations, Copyright Clearance Center

Speakers:

10:00 am – 10:50 am


Decision Time – Picking Your Publishing Path
Track: Bringing Your First Book To Market
Room: 1E09
Your manuscript is being edited, and now is the time to decide, do you go traditional or do you take charge of your publishing effort and self-publish? Join the discussion with industry experts as they discuss the pros and cons of traditional publishing and self-publishing. Get insight into opportunities to launch with ebook only, print only or a combination of both. Hear the marketing must haves to launch and understand the ins and outs of cover design. This session will give the must knows, before you bring your first book to market!
Moderator:

  • Steven Spatz, Chief Marketing Officer BookBaby

Speakers:

  • Mark Lefebvre, Director, Kobo Writing Life & Author Relations, Kobo
  • Hugh Howey, Bestselling Author
  • Orna Ross, Author-Publisher & Director of The Alliance of Independent Authors

Moving Beyond Online Sales: Marketing to Libraries
Track: Publishing at the Next Level
Room: 1E11
Once you have posted your book for sale on retail sites, it is time to think about other potential audiences for your work. During this session learn more about options for making your book available to libraries in both print and digital formats. This panel, of librarians and library suppliers, moderated by Patricia Payton of Bowker, will share with you the inside scoop on how libraries make purchase decisions and how you can market your title to individual libraries and consortiums.
Moderator:

  • Patricia Payton, Senior Manager of Publisher Relations and Content Development, Bowker

Speakers:

  • Ian Singer, VP, Group Publisher, Media Source
  • Jessica West, Branch Manager, Rust Library
  • Lori Bennett, Digital Liaison, Nelson Literary Agency, LLC

Hit the Bestseller Lists with Ebook Preorders: Preorder Strategy A-Z
Track: Tools & Marketing Mania
Room: 1E10
Learn how to make your book launch more successfully with ebook preorders. Preorders represent one of the most exciting new book launch tools for self-published ebook authors. In this session, Smashwords CEO Mark Coker will help unlock the secrets to preorder success. He’ll describe how preorders work, and will teach authors how to plan, stage and execute a successful preorder strategy. Using Mark’s methods, multiple Smashwords authors have hit the retailer bestseller lists. The recommended preorder strategies are grounded in professional publishing best practices that will help make any ebook launch more successful. Mark will share recent case study examples of how indie authors have used preorders to increase sales rank, sales and visibility.
Moderator:

  • Mark Coker, Founder, Smashwords

11:30 am – 12:20 pm


Apple iBooks Merchandising Strategies
Track: Publishing at the Next Level
Room: 1E11
Learn how to reach more readers at Apple iBooks! Apple iBooks is the world's second largest ebook retailer, and operates in 51 countries. In this session, Smashwords CEO Mark Coker will teach authors how to stand out in this fast-growing, indie-friendly ebook store where self-published titles regularly top the charts. Mark will teach attendees how books are merchandised at Apple, how ebook merchandising works, how merchandisers select titles for promotion, and what authors can do to maximize their odds of merchandising love. Although the session will focus on iBooks, the lessons learned are universal. Learn how to make your books stand out at every retailer.
Moderator:

  • Mark Coker, Founder, Smashwords

5 Easy Ways to Get Discovered: Advice from Metadata Gurus
Track: Tools and Marketing Mania
Room: 1E10
Do you want readers to be able to find your book online and do you want bookstores, libraries and other customers to be able to have your book properly displayed in their book and author databases? If you do…metadata needs to be your friend! Once your book is published, metadata becomes your elevator pitch to retailers, and wholesalers. This session explains how you can look professional and increase the chance your book will be stocked. Learn where discovery happens and how to maximize reader discovery of your titles. You will leave with a better understanding of how the tiniest details can make a big difference in gaining the respect of readers and sellers.
Moderator:

  • Laura Dawson, Product Manager for Identifier Services, Bowker, Bowker

Speakers:

  • Randy Kuckuck, Publisher at PublishNext, and VP of Publisher Services and Distribution, Thomson-Shore
  • Angela Bole, Executive Director, IBPA
  • Rebecca Albani, Publisher Relations Manager, Bowker

Engaging Readers: Getting Your Book Discovered by Readers
Track: Bringing Your First Book to Market
Room: 1E09
Engaging readers is the goal of every author! Getting readers to like and buy your books, and spread the word to others, makes the hard work all worthwhile! For an author, creating buzz about your book – before it is published and after it is published – is critical to your success. This panel of industry experts will share some proven methods for engaging readers. Learn about the importance of reviews, how and when to send to reviewers and the many ways to use your reviews to build your audience. Get insight into ways to publicize your book. Learn about the best way to work with bloggers and blog tours. Get the info on an author website and the key efforts for social media.
Moderator:

Speakers:


12:30 pm - 1:30 pm


Brand YOU: Creating a Rock Star Personal Brand for You and Your Books
Track: Keynote Luncheon
Room: 1E12/1E13/1E14
Join Cindy Ratzlaff, as she delves deep into the four questions every author needs to ask and answer to engage readers and build a following for new books and backlist! Learn the secrets of an effective author brand that can give an author the edge needed for successful publishing! Cindy was named to the Forbes “20 Best Branded Women on Twitter” list and Forbes Woman called her one of the “Most Influential Women Tweeting about Entrepreneurship.” She was named to the Ad Age Marketing 50 list for the launch campaign behind The South Beach Diet. Cindy launched her own consulting firm, Brand New Brand You Inc., in 2007 and works with publishers, authors and Fortune 1000 companies on integrating social media into their brand building strategy. She is a published author, both with a traditional publishing house and has successfully published on her own!
Moderator:

  • Cindy Ratzlaff, President, Brand New, Brand You Inc.

1:30 pm – 2:20 pm


Build Your Author Platform & Publish Successfully
Track: Bringing Your First Book To Market
Room: 1E09
This panel discussion will be focused on the steps authors should take to build their author platform and develop their platform into a savvy book-marketing plan in the months before publication. Building an author platform is very important, but knowing how to translate that platform into book sales is what will ultimately make an author successful. This panel will be comprised of industry professionals that will discuss what steps authors can take to build their platform and community and how to utilize that community come time for publication.
Moderator:

  • Amanda Barbara, Vice President, Pubslush

Speakers:

  • Dan Dillon, Director, Product Marketing, Lulu
  • Paul Cameron, Chief Executive Officer, Booktrack
  • Jena Ball, Co-founder CritterKin

From Electronic to Print and Back Again—Expanding Sales with Multiple Formats
Track: Publishing at the Next Level
Room: 1E11
You have your book available in e-book format, and it can be purchased from leading e-book retailers, but is that enough? Are you taking advantage of all the tools that are available for today's self-publisher to maximize reach and potential sales opportunity for your content? Do you really know if your readers prefer print or electronic content? In today's consumer-driven market, print is not dead and consumers like their content both ways - it is both an E and P world. By only publishing e-books, there's a good chance you are missing out on potential revenue - print is more dominant than ever. It’s easy to make your titles available in multiple formats and this session will teach you how.
Moderator:

  • Robin Cutler, Independent Publisher Manager – IngramSpark, Ingram Content Group Inc.

Speakers:

  • Matthew Cavnar, Co-Founder, Vook
  • John Mutter, Editor-In-Chief, Shelf Awareness

Social Media 201
Track: Tools & Marketing Mania
Room: 1E10
You’ve learned the basics of Twitter and Facebook, and maybe you’ve even branched out to Pinterest or YouTube. The big question is: Are you making the most of your time and energy on social media? This session will assume you’ve been using social media for a while, but you’d like to get more strategic about growing your readership and helping spread the word about you and your books. We’ll discuss what specific tactics move the needle on book sales, how to build a cohesive and strategic approach that rewards longtime fans and attracts new readers, and how to look at the analytics of your website and social media accounts to make the smartest choices for future use and campaigns.

Moderator:

  • Jane Friedman, Publisher, Scratch Magazine

Speakers:

  • L.L. Barkat, Publisher
  • Porter Anderson, Journalist
  • Jeanne Veillette Bowerman, Editor and Online Community Manager, Script Magazine, L.L. Barkat, Publisher

3:00 pm – 3:50 pm


Know Your Rights!
Track: Bringing Your First Book To Market
Room: 1E09
Know Your Rights! – A book is more than a book. It is a collection of content rights, which you sometimes need to clear but more often can sell. Unfortunately self-published authors often lack the tools, background and knowledge to make the most of their assets. This panel of industry experts from both US and International markets will give you the understanding you need to get the most out of your content and insure you are copyright compliant.
Moderator:

  • Robert Kasher, VP Business Development and Customer Relations Management Publishing, First Source

Speakers:

  • Michael Healey, VP Business Development CCC, Tom Chalmers, Founder and Managing Director of IPR License
  • CJ Lyons, Bestselling Author
  • Skott Klebe, Product Evangelist, Copyright Clearance Center
  • Tom Chalmers, Founder and Managing Director of IPR License

Creative Content Opportunities
Room: 1E10
A book is a book, except when it is not! Today, authors have many opportunities to explore and expand their content into new opportunities that will engage readers and build the author platform. Your books and content can also benefit for a better understanding on how to use price promotions as a tool to engage readers. In this panel learn about the many opportunities for authors, including maximizing your blog, photos and more. Get an inside look at successful spoken word audio publishing, pricing promotions and off the book page publicity!
Moderator:

Speakers:

Marketing A Series: Tips & Tricks From Those in the Know
Track: Publishing at the Next Level
Room: 1E11
How can authors maximize their marketing strategies for multi-book series? Promoting a series is a unique marketing challenge, and quite distinct from promoting a standalone title. On this panel, (Julia Coblentz of Nook Press, and bestselling authors Bella Andre, Barbara Freethy and H.M Ward) will discuss how to build a franchise across titles, maintain consistent branding throughout a multi-book collection, use promotions to market multiple books at a time, increase sales across an entire series, and more. This deep dive account on how to successfully market multi-book series is for experienced authors and publishers who want to expand their brand while keeping their readers fully engaged!
Moderator:

  • Halli Melnitsky, Director of Editorial Operations, BookBub

Speakers:

  • Bella Andre, Bestselling Author
  • Julia Coblentz, Senior Marketing Manager, Nook Press
  • Barbara Freethy, Bestselling Author
  • H.M. Ward, Bestselling Author
uPublishU

uPublishU at BEA Exhibitors

See leading providers of self-publishing services and meet face to face talk about how to take your manuscript to the next level.

2014 uPublishU at BEA Exhibitors

uPublishU

2014 uPublishU at BEA Speakers

Check back soon for 2014 speakers!

L.L. Barkat, Publisher

L.L. Barkat runs a small press with an Oprah-selected title to its name and is the author of six books—including Love, Etc: Poems of Love, Laughter, Longing & Loss; The Novelist: A Novella; and Rumors of Water: Thoughts on Creativity & Writing (twice named a Best Book of 2011). Her poems have appeared at Best American Poetry, VQR, NPR, and Every Day Poems. She is also a staff writer for The Curator and managing editor of Tweetspeak Poetry.

Susannah Greenberg, President, Susannah Greenberg Public Relations

Susannah Greenberg, President, Susannah Greenberg Public Relations, a book publicity firm for publishers, authors and the book industry, was the launch publicist for the best selling business book Who Moved My Cheese? and the first ever National Poetry Month. She was a judge for the Audies Awards for audiobooks in 2013 and 2012, and helped select the Young Adult Book Buzz books for Bookexpo America 2014. This year marks her third year speaking at uPubU on book publicity. She is a member of the Women's National Book Association and the Women's Media Group. Her web site: http://bookbuzz.com

Guy LeCharles Gonzalez, Director, Content Strategy & Audience Development, Library Journals, LLC

Guy LeCharles Gonzalez is an old/new media pragmatist who has worked in the publishing industry for over 20 years. He is currently the Director, Content Strategy & Audience Development for Media Source, Inc.’s Library Journals, LLC, and was the founding Director of Programming & Business Development for Digital Book World. He’s also the Artistic Director of The louderARTS Project; a published poet and journalist; and a former National Poetry Slam champion. You can find him online at loudpoet.com and on Twitter @glecharles.

Kailin Gow, Bestselling Author

Kailin Gow has been known in The World Journal to be a phenomenon, having written over 135 books in different genres with the majority of her books in Action Adventure Fantasy, YA, Adult Contemporary Romance, and New Adult Romance. She was profiled on the homepage of Amazon.com as an Author Success Story who overcame personal obstacles to become a bestselling author, appeared as one of Amazon's top authors for the Kindle Fire launch release, and is one of the earliest indie authors who have sold over a million books. Having been a former radio talk show host, the narrator and producer of an educational fitness video series for children, and a producer in film and television; she is one of the first indie authors to start producing audio books of her own titles. She currently has executive-produced over 22 audio books from her own titles, with at least 20 more titles in development this year. Her popular YA Action Adventure Fantasy Romance, The Frost Series, starting with book 1, Bitter Frost, is also currently in development as a game.

CJ Lyons - Bestselling Author

New York Times and USA Today bestselling author of twenty-three novels, former pediatric ER doctor CJ Lyons has lived the life she writes about in her cutting edge Thrillers with Heart. CJ has been called a “master within the genre” (Pittsburgh Magazine) and her work has been praised as “breathtakingly fast-paced” and “riveting” (Publishers Weekly) with “characters with beating hearts and three dimensions” (Newsday). Her novels have won the International Thriller Writers’ prestigious Thriller Award, the RT Reviewers’ Choice Award, the Readers’ Choice Award, the RT Seal of Excellence, and the Daphne du Maurier Award for Excellence in Mystery and Suspense. Learn more about CJ’s Thrillers with Heart at http://www.CJLyons.net and everything she knows about becoming a bestseller and selling two million books at http://www.NoRulesJustWRITE.com

Kathy Meis, Founder, Bublish

Kathy Meis is founder of Bublish, a comprehensive marketing solution that helps independent authors build their brand, reach their readers and track audience engagement. She is a professional writer, editor, ghostwriter and editorial manager with more than twenty years of experience in the media and publishing industries. Kathy was a founding editor of Forbes MediaCritic and is a founding partner of a new author-centric publishing conference called PubSmart. She is a frequent blogger and speaker on the subjects of book promotion, author branding, social media and discoverability. In 2012, Kathy won the People’s Choice Award at the Startup Showcase at O’Reilly’s Tools of Change Publishing Conference.

Kristin Nelson, Nelson Literary Agency, LLC

Kristin established Nelson Literary Agency, LLC, in 2002 and over the last decade of her career has represented over thirty New York Times bestselling titles and many USA Today bestsellers. Clients include Jamie Ford, Hugh Howey, Barbara Freethy, Ally Carter, Marie Lu, Gail Carriger, Simone Elkeles, Jasinda Wilder, Courtney Milan, and RITA-award winners Sherry Thomas and Linnea Sinclair. She is currently looking for literary commercial novels, big crossover novels with one foot squarely in genre, upmarket women's fiction, lead title or hardcover science fiction and fantasy, single-title romance (with a special passion for historicals), and young adult and upper-level middle grade novels. When she is not busy selling books, Kristin plays tennis as well as Bridge (where she is the youngest person in her club). She can also be found hiking in the mountains with her husband and their dog Chutney.

Miral Sattar is the CEO of BiblioCrunch

Miral Sattar is the CEO of BiblioCrunch, an award-winning author services marketplace that matches authors with quality, vetted professionals to get new books to market. She has worked in the media industry for 11 years, most recently at TIME where she launched several digital initiatives. Her writing has been featured in PBS, TIME, CNN, NY Daily News, among other media publications. Miral has a MS in Publishing (Digital + Print Media) from NYU and a BS from Columbia University in Electrical Engineering and Computer Science. You can follow Miral on Twitter @miralsattar.

Matt Sutherland, Managing Editor at ForeWord Reviews

Matt Sutherland is the managing editor and longtime staff writer at ForeWord Reviews. He spent many years authoring, ghostwriting and editing books for small publishers including Spirituality & Health Books and Financial Sourcebook Publishing. ForeWord Reviews is a 15-year-old review journal reaching 10,000 librarians and booksellers, as well as a growing number of consumers and Matt's editorial role oversees the book selection process leading to the feature articles and reviews appearing in ForeWord.

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