uPublishU at BEA Conference
Javits Center, New York City
Saturday, May 30, 2015
9:00 am – 4:00 pm (Note: Registration will open at 7:00 am.)
Technology and increased acceptance have opened the doors for authors and writers to take charge of their books and publishing projects! uPublishU at BEA is the place to learn from industry experts about the latest tools, tips and tactics, and marketing opportunities to assist the aspiring and published author to be successful.
Choose the track that best suits your needs:
- Bringing Your First Book to Market—Sessions that will demystify the challenges and opportunities for new authors
- Tools & Marketing Mania—Sessions with info and insight into engaging readers & advancing your publishing efforts
- Publishing at the Next Level—Sessions for the experienced author looking for new opportunities to reach readers
Author Marketplace—a dedicated exhibit area on the BEA show floor created exclusively for indie authors to have a presence to display and market books to the trade. Learn more.
Register Today for uPublishU at BEA!
Price: $121 Early Bird (before May 8) including Boxed Lunch (This does NOT include a BEA pass.)
Please note: After May 8, the price will increase to $226.
- Who should attend
- Authors who have previously published the traditional way (with a publisher) and now want to take control of their books
- Aspiring writers who want insight and guidance from publishing industry professionals
- Authors who have self-published but want to learn how to reach more readers
- Business professionals and consultants interested in learning how to publish books that can be used to raise a company's profile, teach customers and clients, and generate revenue
Interested in exhibiting at uPublishU at BEA? Learn more here.
Looking for a way to get your book in front of BEA attendees? Sign up for the New Title Showcase.
uPublishU at BEA Program Guide
Saturday, May 30, 2015, Javits Center
The Rise of the Hybrid Author - KEYNOTE
9:00am - 9:50am
The first wave of independent publishing in the digital age promised a golden age of reading and writing. Many caught up in the excitement were swift to proclaim the demise of traditional publishing models. What we see in 2015 is a world that has found room for both the upstarts and the established players. Authors frequently migrate from “indie” status to traditional houses and back again. Authors are making choices based on personal and professional “ROI” assessments – and not only about revenue potential but also considering their long-term career goals. Depending on the book and the trajectory of an author’s career, independent publishing is the right choice now, or a year from now. The important thing is to understand the implications and to educate yourself to take full advantage of the promise and potential.
Chris Kenneally, Director, Business Development & Author Relations, Copyright Clearance Center
Robert Gottlieb, Chairman and Founder of Trident Media Group;
Kirsty Melville, President and Publisher, Andrews McMeel, Universal
Angela Bole, Executive Director, Independent Book Publishers Association
Building the Indie Author Team
Bringing Your First Book to Market
Time: 10:00am - 10:50am
No author should go it alone!! Tapping the expertise of others in the publishing community can provide an indie author with the support and knowledge needed to publish a professional looking and reading title. The members of your team should understand your goals and can be the best investment in building your career as a successful author. The team needed can be different for each author – but hear from some industry experts on what you should consider before building your expert team.
Ben Galley, Self Publishing Consultant
Glenn Hunt, Author Community Manager and Education Writer, Lulu.com;
Sheila Buff Freelance health writer
H.M. Ward, New York Times and USA Today Bestselling Author
Get Discovered – By the Right Readers!!
Tools & Marketing Mania
Every author wants their books to be discovered by readers! Most important is to reach the right readers – the ones who are fans of your genre, readers you want to engage with you and discover your new books as well as easily find your backlist titles. Join industry experts as they share critical insight into best practices for authors in getting discovered. From keywords that are important for search to metadata that can enhance an author’s ability to be discovered, you will get the information needed to reach the right target audiences and increase your presence online. Learn the latest tips on Search Engine Optimization – helping readers find your website and books! Listen in on case studies of different self-published books in markets around the world, and gain insight on strategies that helped authors get discovered!
Steven Spatz, President, BookBaby
Mark Lefebvre, Director, Kobo Writing Life & Author Relations
Ralph Coviello, Publisher Relations Manager, Bowker, a ProQuest affiliate;
Enrique Parrilla, CEO, Pentian.com
How to Reach More Readers in Today's Ebook Market
Publishing at the Next Level
Time: 10:00am – 10:50am
There’s never been a better time to self-publish an ebook. Yet in today’s crowded marketplace, it’s tougher than ever to make your book stand out. There’s a glut of high-quality, low-cost books against which you must compete. More than ever, self-published ebook authors need an edge. Luckily, the competitive playing field is tilted to the benefit of self-published authors – if you know how to make the right decisions. In this must-attend workshop, Mark Coker will describe what authors must do to survive and thrive in a maturing ebook market. Learn 20 tips to help you compete more effectively.
Mark Coker, Founder and CEO, Smashwords
The New Publishing Timeline
Bringing Your First Book to Market
Time: 11:30am – 12:20pm
For indie authors, a schedule of activities from pre-launch to post launch is a must. As the publisher of your books, you control cover art, interior design, format, marketing activities and so much more. When should you alert readers and media that your book is available for purchase, or for review? How should you space titles in a series? Should you release books one at a time, or a backlist all at once? Join NOOK Press, bestselling authors and industry experts as they share insight in the new publishing timeline that will support you through the steps of publishing, and help you grow a successful self-publishing career.
Julia Coblentz, Nook Press
Marie Force, New York Times & USA Today Bestselling Author
Barbara Freethy, #1 New York Times Bestselling Author
Advanced Social Media Bookselling Secrets for Self-Published Authors
Tools & Marketing Mania
Time: 11:30am – 12:20pm
Sharing links on Facebook to your book sales page is so 2014! Learn the hottest, newest, easiest and most cost effective ways to market and sell your books through social networks, 2015 style. This is an advanced level training for people who are already active on social networks but want to turn it up a notch and go from simple social engagement to actions that actually drive sales. Cindy shares the newest, most effective book marketing and sales strategies being used today by authors who are creating real revenue from books. She'll share case studies and real life examples of book marketing through Facebook, Twitter and LinkedIn and Pinterest and other emerging social outlets - most completely free and or budget friendly. Save time, money and frustration as you replicate these proven success strategies to promote your own book and build your author brand.
Cindy Ratzlaff, President, Brand New Brand You Inc.
Next Steps for Your Author Platform
Publishing at the Next Level
Time: 11:30am – 12:20pm
Congratulations on the many books you have published and the readers who are engaging with you! But have you looked at your author platform lately? The author platform that you launched with, may not meet your needs today. Join industry experts, Penny Sansevieri, Sandra Beckwith, and Miral Sattar as they share ideas on ways for authors to boost their visibility with; metadata, press releases, building authority, repurposed content, an expand into an online bookstore, and mastering digital promotions.
Miral Sattar, CEO, Bibliocrunch
Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc.
Sandra Beckwith, CEO, Build Book Buzz
Meet, Greet, Connect Network Lunch
12:30pm – 1:20pm
Sit, relax and meet your fellow authors and industry professionals at our special uPublishU at BEA Networking Lunch. Connect with other conference attendees, speakers and exhibitors, learn from each other, share experiences and be a resource for fellow writers and authors. At this networking lunch you have the opportunity to build new contacts, develop new publishing relationships and engage with speakers and exhibitors.
How to Craft a Book that Sells: Your Book’s Business Plan
Bringing Your First Book to Market
Time: 1:30pm - 2:20pm
The average book today sells only about 250 copies per year and 3,000 in its lifetime. Improve your odds of becoming a successful author by producing a business plan for your book before you write a word. As you do, you develop an Author Attitude, craft a marketable book idea, and evaluate your idea and yourself through an acquisitions editor’s lens. You also develop a career plan to help you reach your goal: successful authorship. Learn how to determine if your book is not only a great creative idea but also marketable product—a viable business venture. Go through the Author Training Process, the foundation for creating books that sell! This nine-step evaluation tool helps you determine if your book is ready to go to market and if you are ready to become an author. This session teaches you how to use the sections of a book proposal--the industry standard when it comes to a business plan for a book--as a process to train yourself to see both the creative and business aspects of writing and publishing a book. (Based on Nina Amir’s book, The Author Training Manual, Writer’s Digest Books, March 2014.) Session takeaways - Learn how to discover if your book idea is marketable; Find out how to decide if you are cut out to write and market a successful book; Discover what readers want; Learn how to produce a successful book; Take the nine steps in the “Author Training Process;” See yourself and your idea through a publishing professional’s eyes; Find out why you shouldn’t write your book as soon as you get the idea.
Nina Amir, Bestselling author, How to Blog a Book and The Author Training Manual
Connecting to Readers—With Social Media
Tools & Marketing Mania
So many readers…so little time to make the right connection!! For authors, with busy schedules, and always working on the next book, it is important to find ways to connect with your loyal readers and engage with new readers. Join this panel of industry professionals as they share opportunities and tools that will help you stay productive and reach readers. Learn how to use Hootsuite to connect your readers all while making your writing life easier. Get insight into new ways to find and share content that can raise awareness about your book and engage in direct promotion. Learn how to schedule posts, manage your writing announcements, monitor your mentions, and engage your readers. Get insight on specific steps authors can (and should) take to expand their profile, their brand, and their platform with unique social sharing strategies.
Susannah Greenberg, President, Susannah Greenberg Public Relations
Denise Alicea, Book Blogger and Professional Freelancer
Daniel Langston, Co-founder and the Chief Sales Officer for BookGrabbr
Dorri Olds, Award-winning Writer and Webmaster
Sell More Ebooks: Tips and Tricks Based on Actual Data
Publishing at the Next Level
Time: 1:30pm - 2:20pm
What makes readers purchase an ebook? Are there tricks you can use in your promotional copy to pique their interest and win their wallets? Does mentioning bestseller status and quoting reviews actually sell more copies? Should you focus on plot, setting, or characters? BookBub's lead editor will reveal all this and more in this presentation, based on extensive research. Get the data on how to present your book to readers in a way that will maximize sales. A panel of successful authors will also share how they write promotional copy for their respective genres that demonstrates a positive impact on engagement.
Halli Melnitsky, Director of Editorial Operations, BookBub
Bella Andre, New York Times and USA Today Bestselling Author
Cheryl Bradshaw, New York TImes and USA Today Bestselling Author
Denise Grover, New York Times & USA Today Bestselling Author
Marie Force, New York Times & USA Today Bestselling Author
Book Marketing Best Practices
Bringing Your First Book to Market
Time: 3:00pm – 3:50pm
The greatest and usually most underutilized asset by indie authors is the development of a solid marketing plan. It is never too early to connect and build relationships with readers and influencers to build your platform and sales channels. But what marketing really works for authors that are trying to reach the readers of today? In this session learn about the importance of cultivating relationships, building your brand (before and after publishing), how to use social media, forums and groups to your advantage and many other tricks of the trade to get your book(s) noticed.
Robin Cutler, Senior Manager, IngramSpark
Lynn Isenberg, Author & Publisher, Author Power: Profit Before You Publish;
Brook Terran, Marketing Manager, Lulu.com
How to Hit the Ebook Bestseller List with Ebook Preorders
Tools & Marketing Mania
Time: 3:00pm – 3:50pm
Every author dreams of hitting the bestseller lists, yet few authors succeed. Placement in bestseller lists helps you sell more books because it makes your book more visible and more desirable to readers. In this information-packed workshop, Mark Coker will teach you how to use ebook preorders to land higher in the charts and reach more readers. Learn how to schedule, plan, promote and execute a preorder strategy that will make your book launch more successful. Whether your book launch is 12 days away or 12 months away, this is a session you can’t afford to miss.
Mark Coker, Founder, Smashwords
International Markets and Indies: What You Need to Know
Publishing at the Next Level
Time: 3:00pm - 3:50pm
Congratulations your book is now available in US markets – on your website, e-retailers as well as available thru industry databases accessible to booksellers and librarians. But what are you doing about International Markets??? Hear from industry leaders on the ways digital distribution is changing the nature of the publishing industry – and the importance to authors of ebook adoption rates, which are on the rise worldwide. Insight on international markets will cover many key points for authors – including selling English language books, foreign rights and translation opportunities that will allow you to thrive in the global marketplace.
Dan Wood, Draft2Digital
Mark Leslie Lefebvre, Director Self-Publishing & Author Relations, Kobo, Inc.
Robert Kasher, VP Business Development, FirstSource
AD Starrling, Bestselling Author
Sponsors & Exhibitors
- Nook Press
- Copyright Clearance Center
- BookBaby/CD Baby
- BookGrabbr, Inc.
- Editorial Freelancer Association
- Independent Book Publishers Association
- National Novel Writing Month
- SelfPubBookCovers.com. LLC
- Smashwords Inc.
Cheryl Bradshaw is a New York Times & USA Today bestselling author who writes mystery, thriller, romantic suspense, and paranormal suspense. Stranger in Town ( Sloane Monroe mystery series #4) was a Shamus Award finalist, and I Have a Secret ( Sloane Monroe mystery series #3) won best thriller of the year from eFestival of Words. When she's not writing, she's off seeing the world or herding children in Wyoming.
With over one million books sold, Denise Grover Swank is a New York Times and USA Today bestselling author whose work spans multiple genres, including mystery, contemporary romance, urban fantasy, and young adult fiction. She broke into the publishing world in 2011, indie publishing her first book, Twenty-Eight and a Half Wishes. She is now hybrid published, including an urban fantasy series with 47North and a print book deal for her Rose Gardner series with Crooked Lane Books. Her books have been translated into three languages. She’s a huge supporter of indie authors and is known in the indie world for her business plan.
With more than 3.5 million books sold, Marie Force is the New York Times, USA Today and Wall Street Journal bestselling, award-winning author of more than 40 contemporary romances. Her New York Times bestselling self-published Gansett Island Series has sold more than 1.8 million e-books since Maid for Love was released in 2011. She is also the author of the New York Times bestselling Fatal Series from Harlequin’s Carina Press, as well as the New York Times bestselling Green Mountain Series from Berkley Sensation, among other books and series. Marie’s brand-new erotic Quantum Trilogy is out in April 2015, written under the name of M.S. Force! While her husband was in the Navy, Marie lived in Spain, Maryland and Florida, and she is now settled in her home state of Rhode Island. She is the mother of two teenagers and two feisty dogs, Brandy and Louie. Join Marie's mailing list for news about new books and upcoming appearances in your area. Follow her on Twitter @marieforce and on Facebook. Join one of Marie's many reader groups. Contact Marie at email@example.com.
New York Times bestselling author HM Ward continues to reign as the queen of independent publishing. She is swiftly approaching 10 MILLION copies sold placing her among the literary titans. Articles pertaining to Ward's success have appeared in The New York Times, USA Today, and Forbes to name a few. This native New Yorker resides in Texas with her family where she enjoys working on her next book.
Dorri Olds (DorriOlds.com) is an award-winning freelance writer whose work has appeared in book anthologies, and numerous publications including The New York Times. She writes about her obsessions: Movies, A-list celebrities and dogs. Olds is also a web designer and social media consultant with marketing and branding expertise. She has close to half a million views on her YouTube channel, 34.5K followers on Twitter and 5,000 likes and friends on her Facebook pages.
Christopher Kenneally is Director, Business Development, for Copyright Clearance Center. In addition, Kenneally is host/producer of CCC’s weekly podcast series, “Beyond the Book.” For many years, he reported on education, business, travel, culture and technology for the New York Times, Boston Globe, Los Angeles Times, and other publications as well as for WBUR-FM (Boston), National Public Radio, and WGBH-TV (PBS-Boston).
Robert Gottlieb, Chairman and Founder of Trident Media Group
Robert Gottlieb is the Chairman and Founder of Trident Media Group (TMG) and has over thirty years of experience working in major trade publishing as an agent. As an A-List agent, he is extremely well-known in publishing and entertainment by the heads of major publishers and Hollywood agencies. He has built his prominence and stellar reputation on not only his success since working at the William Morris Agency’s (WMA) Board of Directors as Executive Vice-President, but also at TMG which has become the world’s leading literary agency, ranking #1 on Publishers Marketplace for overall deals and six-figure+ deals. Gottlieb also represents many bestselling and emerging authors in a range of genres of fiction and nonfiction, many of whom have appeared on the New York Times Best Sellers List and have won major awards and prizes. Additionally, Gottlieb is also very outspoken on the state of publishing, entertainment, and intellectual property at large. He has been widely-quoted in everything from the New York Times and Los Angeles Times to Variety and Publishers Weekly.
Robert Gottlieb initially began his illustrious career in the mailroom of William Morris as part of the company's famed Agent-in-Training Program. Gottlieb soon began working with the head of the Literary Department, Owen Laster. He later became a literary agent, discovered international bestselling author Tom Clancy, and was promoted to Senior Vice-President, becoming one of the youngest agents to ever head the WMA Literary Department. He was then elected to the Board of Directors and became Executive Vice-President, also the youngest agent to do so in the history of the company.
After twenty-four years at WMA, Gottlieb started Trident Media Group in the autumn of 2000 where he now serves as Chairman. Apart from the many bestselling authors he represents, Gottlieb has consulted with the Vatican and the Russian Cultural Ministry in connection with intellectual property rights. In addition to the trade shows in the U.S., he attends the London Book Fair and Frankfurt Book Fair each year with his team of foreign rights agents, and oversees the Foreign Rights Department at TMG, a department that reports 500+ deals per year on Publishers Marketplace. Gottlieb also oversees the eBook Rights Department at TMG, a burgeoning program that has featured numerous New York Times bestselling authors.
Robert Gottlieb also built his name by being the first and the most effective literary agent to help authors to become brand-named. He works across all genres, in both fiction and non-fiction. Gottlieb’s successes over the years include international bestselling authors such as Tom Clancy. He continues to grow his list of authors which currently includes international bestselling authors Deepak Chopra, Catherine Coulter, Dale Brown, Elizabeth George, Sherrilyn Kenyon, Lisa Scottoline, and Karen Robards.
Under Robert Gottlieb’s leadership, Trident has become the world’s leading, largest and most diversified literary agency. TMG is ranked #1 deal maker in North America, according to publishersmarketplace.com. TMG is also the only U.S. agency to be in the top ten in both fiction and non-fiction in the UK.
Angela Bole is executive director of the Independent Book Publishers Association (IBPA), the largest book publishing association in the U.S. serving small presses and self-published authors. IBPA’s mission is to lead and serve the independent publishing community by providing advocacy, education, and tools for success. Prior to joining IBPA, Angela served two years as deputy executive director of the Book Industry Study Group (BISG), an organization that fosters conversation and consensus across all sectors of the book business. Before that, she served two years as BISG’s associate director and two years as its marketing and communications manager. Angela holds a Masters of Science in Book Publishing from New York University and currently serves on the board of directors for BISG and IDPF, the International Digital Publishing Forum. She lives in Redondo Beach, California where she rides her bike to work as often as possible.
Ben Galley is a best-selling purveyor of tall tales and dark fantasy from the UK. He is the author behind the gritty and epic Emaneska Series, as well as the new YA western fantasy series, the Scarlet Star Trilogy. Aside from writing and dreaming up lies to tell his readers, Ben works as a self-publishing consultant and Guardian Masterclass tutor, helping fellow authors from all over the world to publish and sell books. His guide Shelf Help will tell you all you need to know about DIY self-publishing. Ben can be found being loquacious and attempting to be witty on Twitter (@BenGalley), Facebook (/BenGalleyAuthor) or at his website www.bengalley.com.
Glenn Hunt is the Author Community Manager and Education Writer for Lulu.com. Glenn is charged with engaging experienced authors in discussions about best practices and gently leading new authors through the publishing process. Additionally, Glenn manages Lulu.com's self-publishing knowledge base articles and creates new tools and educational media to address author needs.
Sheila Buff is a widely experienced freelance health writer expert at translating complex medical language into clear prose for the general reader; she's the writer behind over fifty health books, including seven national bestsellers. As the volunteer manager of the Editorial Freelancers Association JobList service, she has particular insight into helping writers understand the various editorial functions and find the right help to achieve their publishing goals.
Julia Coblentz is the Senior Marketing Manager at NOOK Press. Prior to joining NOOK, Julia marketed fiction and nonfiction titles at Random House, Inc. and was a marketing director for Abrams.
Barbara Freethy is a #1 New York Times Bestselling Author of 42 novels ranging from contemporary romance to romantic suspense and women's fiction. Traditionally published for many years, Barbara opened her own publishing company in 2011 and has since sold over 5 million books! Twenty of her titles have appeared on the New York Times and USA Today Bestseller Lists. In 2014, she was named the Amazon KDP Bestselling Author of ALL TIME. She was also the first Indie author to sell over 1.5 million books on Barnes and Noble.
Continuing to break new ground in publishing, Barbara is now partnering with Ingram Publisher Services to sell, print and distribute her books under her imprint Hyde Street Press to physical bookstores around the world, thereby breaking one of the last barriers for indie authors!
Nina Amir, the bestselling author of How to Blog a Book and The Author Training Manual, is a speaker, a blogger, and an author, book, and blog-to-book coach. Known as the Inspiration to Creation Coach, she helps creative people combine their passion and purpose so they move from idea to inspired action and positively and meaningfully impact the world as writers, bloggers, authorpreneurs, and blogpreneurs. Some of Nina’s clients have sold 300,000+ copies of their books, landed deals with major publishing houses and created thriving businesses around their books. She is the founder of National Nonfiction Writing Month, aka the Write Nonfiction in November Challenge, and the Nonfiction Writers’ University. As a hybrid author she has published 15 books and had as many as four books on the Amazon Top 100 list at the same time.
Robin Cutler joined Ingram Content Group in 2011. At Ingram she leads a team assisting independent publishers in making their content available to retail partners throughout the world. Formerly Ms. Cutler was vendor manager at CreateSpace, served as CEO of Summerhouse Press and was Assistant Director of USC Press. She holds a BA in Journalism from the University of South Carolina.
Lynn Isenberg distills her success as an innovator in content marketing into her critically acclaimed new book AUTHOR POWER: Profit Before You Publish. As an author advocate, Author Power paves solid roads for content creators and publishers across all platforms to generate alternative revenue streams and real profits against a shrinking literary economy. Lynn creates multi-platform branded entertainment properties with authors, publishers, and companies such as Marriott, HermanMiller, Legacy.com, Dignity Memorial, HaloPets, 1800Flowers.com, Paramount Pictures, TaylorMade Golf, Sundance, Activision, etc. Her accomplishments provide the case studies and techniques featured in Author Power that yielded over six-figures from self-publishing. To market her comedy novel, The Funeral Planner, she launched the real-life novel-inspired businesses Lights Out Enterprises and The Tribute Network, receiving front page publicity in the New York Times and guest appearances on NBC, CBS, NPR, international media, and becoming a Celebrity Partner to 1800Flowers.com. She also executive produced The Funeral Planner Digital Series featuring singer-celebrity Joss Stone. In addition to her mainstream film, TV, internet and publishing credits, Isenberg founded the renowned Hollywood LIT Retreat: Literature. Intelligence. Technology. Lynn resides in Marina del Rey, CA and Austin, TX. She offers Author Power Coaching/Workshops for Brand Partnerships and Content Marketing. www.AuthorPowerPlus.com, www.LynnIsenberg.com @LynnIsenberg.
Brook Terran is the Marketing Manager at Lulu.com. She is responsible for Lulu.com's external communications and public relations. Brook continuously works to identify self-published author success stories to share ideas with other authors on how they can find similar success.
Mark Coker is the founder and CEO of Smashwords. Based in Los Gatos, Mark founded Smashwords in 2008 to make it fast, free and easy for authors to publish and distribute an ebook. Today, Smashwords has grown to become the world’s largest distributor of self-published ebooks. 100,000 authors and small independent presses around the world publish and distribute over 300,000 books with Smashwords. Smashwords distributes globally to Apple iBooks, Barnes & Noble, Kobo, Scribd, Oyster, OverDrive and Baker & Taylor Axis 360. Mark’s three books about ebook publishing best practices – The Smashwords Style Guide, The Smashwords Book Marketing Guide, and The Secrets to Ebook Publishing Success – have been downloaded over 700,000 times and are considered essential reference guides for professional indie authors. Follow Mark on Twitter @markcoker. Mark blogs at http://blog.smashwords.com and contributes to Huffington Post’s Books section at http://huffingtonpost.com/mark-coker
Miral Sattar is CEO of Bibliocrunch , a platform that matches authors with trusted, prescreened book publishing professionals. Miral loves books and loves helping authors fulfill their publishing dream. Her company Bibliocrunch has helped numerous authors hit the Amazon best-seller list. Miral just published her free ebook, A Self-Publishing Guide for NaNoWriMo Writers . She and her writing have both been featured in numerous media outlets including BusinessWeek, BBC, TIME, Forbes, Money Magazine, Consumer Reports, PBS, and other media publications. She has a MS in Publishing (NYU) and a BS in Computer Engineering (Columbia). Miral describes herself as 1/3 engineer. 1/3 entrepreneur. 1/3 writer.
Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best- selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything Internet." AME was the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community. AME has had over eleven books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.
Sandra Beckwith is an author and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing. The author of three traditionally published books and two self-published titles, Sandra has been a guest on “The Montel Williams Show,” MSNBC"s "Your Business," “CBS This Morning,” and several nationally syndicated TV talk shows. She has been interviewed by hundreds of radio stations in the U.S. and Canada, and has been featured in countless newspapers and magazines around the world. Learn more and get free do-it-yourself book marketing tips, tools and tactics twice a month by subscribing to Build Book Buzz at http://buildbookbuzz.com.
Halli Melnitsky is the Director of Editorial Operations at BookBub, a book discovery platform that serves over five million readers. She leads the team that curates the books and writes the blurbs BookBub features in their daily email and website. Prior to joining BookBub, Halli worked on the editorial teams at Penguin, Adams Media, and Zachary Shuster Harmsworth, and in corporate communications at Time Inc. She is an alum of Haverford College.
Bella Andre's New York Times and USA Today bestselling novels have appeared on the bestseller lists 23 times and have been #1 bestsellers around the world, with more than 4 million copies sold so far. Known for "sensual, empowered stories enveloped in heady romance" (Publishers Weekly), her books have been Cosmopolitan Magazine "Red Hot Reads" twice and have been translated into ten languages. Bella also writes NYT bestselling "sweet" contemporary romances under the pen name Lucy Kevin. http://www.BellaAndre.com
Dan Wood is the Director of Author Relations at Draft2Digital. Prior to this he spent many years as a technology advisor in the energy industry and served two years as an AmeriCorps Vista volunteer. Draft2Digital gives over 12,000 authors simple tools to format and publish their ebooks to some of the most powerful digital stores available. Founded in 2012, Draft2Digital gained wide acclaim for their premier customer service, rapid sales reporting, and monthly royalty payments. Authors keep their rights and keep writing. Draft2Digital helps with the rest.
Mark Lefebvre is the Director of Self-Publishing and Author Relations at Kobo. A writer himself, Mark was hired by Kobo to create a self-publishing portal to make it easier for indie authors and small publishers to get their titles into Kobo’s global catalog. The portal, Kobo Writing Life, was launched in the summer of 2012 and currently sells as many units on a weekly basis as any of the big five publishers. A former president of the Canadian Booksellers Association, Mark has worked in the book industry in virtually every type of bookstore since 1992.
Robert Kasher is the VP of Business Development for FirstSource and is a pioneer in the field of Digital Publishing. Kasher was the founder of Database Directories – one of Canada’s first digital publishers in 1994. He was an early driving force behind the development of mobile publishing and ebook technology through his involvement in the development of MPS Mobile and its Global Reader service and has lectured extensively on the subject at industry forums throughout the world. Currently he is a member of: IDPF’s EPUB 3 Working Group, Book Industry Study Group’s (BISG) Rights and Permissions Automation Initiative, and Content Structure Committee. He is involved in working with a variety of companies to develop Rights Automation systems as well as new multi-media outputs for digital content such as streaming video, interactive 3D and Augmented Reality. He is also an expert on digital work-flow management for the production of multiple format outputs for print and digital production.
AD Starrling was born on the small island nation of Mauritius in the Indian Ocean and now lives in UK at the age of twenty to study medicine. Her debut novel Soul Meaning (Seventeen Book #1) has won and been nominated for several awards, as has her second novel King’s Crusade. Starrling distributes and sells print and ebooks worldwide and has an international fan base, in the US, Canada, UK, Australia, Mexico, and throughout Europe (Netherlands, Spain, Sweden, Denmark, Germany, Ireland, France, Greece, and Poland). Her website is: www.adstarrling.com Twitter: @ADStarrling
Steven Spatz is a writer, marketer, and the President of BookBaby, the nation’s leading self-publishing company. His direct marketing career has featured stops with Fortune 500 companies Mattel and Hasbro, along with his own family business, Pinnacle Orchards. He joined AVL Digital in 2004 to lead the direct to consumer marketing teams for music industry-leading brands Disc Makers, Oasis and CD Baby. After serving as Chief Marketing Officer, Spatz was tapped to lead the company’s fast-growing publishing division in late 2014.
Ralph Coviello is a twenty-four year veteran of the publishing industry. His current role at Bowker, a ProQuest affiliate, focuses on educating authors and publishers about metadata in order to improve the discoverability of their titles. Ralph also has experience in many other facets of publishing, including print production and distribution, and is always looking to learn more. He has written blog and newsletter articles, and has been a radio reporter. Ralph is an active member of BISG serving on working groups and committees including for Keywords and ONIX 3.0 Implementation. Ralph has a BA in History from Syracuse University and an MBA from Centenary College.
Enrique Parilla is CEO of Pentian.com, the leading crowdfunding platform for books, having published more than180 books in their first 9 months. Pentian's founder and CEO is a serial entrepreneur with over 17 years experience with technology in publishing, healthcare, telecommunications, & big data. Parrilla successfully founded several companies providing solutions for book publishing, utility management M2M telecommunications and workflow management.
Cindy Ratzlaff, President of the brand marketing firm, Brand New Brand You In.c was named to the Forbes “20 Best Branded Women on Twitter” list, and Forbes Woman called her one of the “Most Influential Women Tweeting about Entrepreneurship.” During her 20-plus years as a senior publishing executive with Simon & Schuster and Rodale, Cindy created marketing and PR campaigns that ushered more than 200 books onto the New York Times bestseller lists and she was named to the Ad Age Marketing 50 list for the launch campaign behind The South Beach Diet. An author herself, Cindy’s essays on happiness have appeared on Oprah.com, CNN.com and Wowowow.com, among others. Cindy’s first book was published by Harlequin’s hardcover non-fiction division and her second book was self-published. She speaks to conferences such as BookExpo America, the Massachusetts Conference for Women, Romance Writers of America, Ernst & Young and more on the topics of happiness, personal branding and creating a digital platform. She speaks daily to more than 400,000 people through her popular Facebook, Twitter, YouTube and blog sites.
Susannah Greenberg is the President of Susannah Greenberg Public Relations, a book publicity firm for publishers, authors and the book industry, and was the launch publicist for the best selling business book Who Moved My Cheese? and the first ever National Poetry Month. She was a judge for the Audies Awards for audiobooks, and helped select the Young Adult Book Buzz books for BookExpo America. This year marks her fourth year speaking at uPubU on book publicity. She is a member of the Women's National Book Association and the Women's Media Group. Her web site: http://bookbuzz.com
Denise Alicea, book blogger and professional freelancer works in social media, IT and for tech giant Apple as a certified trainer for several years. Denise has always loved working with people. Using WordPress and degrees in Marketing, Public Relations and Creative writing has opened a variety of doors. Denise is now taking those skills and offering it to those who need them. For her love of books, she runs the book blog, The Pen and Muse Book Reviews, and her company, Moons Stardust Designs, LLC as a freelance consultant. An award-winning author, Denise has had the pleasure of speaking at BookExpo America and several chapters of Romance Writers of America.
Daniel Langston is a co-founder and the Chief Sales Officer for BookGrabbr. An entrepreneur, Langston, along with BookGrabbr Founder, Joel Dunham, formed a sports entertainment and marketing firm in 2007. Under his direction, the company grew to twelve locations in seven cities around the U.S. with clients that included the New Orleans Hornets, Memphis Grizzlies, St. Louis Cardinals, Nashville Predators, the Houston Rockets, Houston Dynamo, the Memphis Redbirds, and Carnival Cruise Lines.