Featuring fresh sessions where you'll learn about the latest trends, developments, and technologies affecting the book industry, the BEA Education Program is the best place for you to discover new ideas and practical solutions and connect with industry leaders to help you survive and thrive in today's business.
New Features
New features for this year's BEA Education Program include:
BEA Education Sessions
The full list of sessions for 2012 will be coming soon—in the meantime, check out what we have planned so far:
- BUZZ is BACK! BEA Editors Buzz, BEA (Young Adult) Editors Buzz, BEA (Middle Grade) Editors Buzz, and AAP Librarians Book Buzz
- Getting Social with Social Media Track
- Digital Workflow Workshop—for independent and medium size publishers who are incorporating digital practices at the end of the publishing/distribution process. This 80-minute intensive workshop will show you how to bring digital practices in from the beginning.
- Facebook Workshop—an 80-minute intensive workshop featuring key Facebook opportunities for industry members who are focused on marketing books and events!
- Google+
- Google—how to develop and initiate a successful keyword advertising campaign—without breaking the bank!
- Apps 101—a beginner session on the why, the why not, and a bit of the how to for publishers.
- Apps 201—a more advanced session about the discovery/marketing as well as pricing and platform.
- Library Info Track
- Building A Social Library—take a look deep inside The New York Public Library and how they have built their extensive community and serve their readers—with a focus on the secrets of their social media success.
- Enter The Library Market & Drive Sales With Lessons From Patron Profiles!—find out the inside secrets from Patron Profiles, the premier library survey, and learn how principal industry leaders in the library channel are using this survey's information to sell-through into the library markets.
- Bookstores Today Track
- From #backlist to #frontlist: Sell more Books by Creating Dynamic and Consistent Content for Social Media—learn how to manage your social presence more efficiently and creatively while effectively generating social interest in backlist and frontlist titles.
- Hot Graphic Novels—look at what is going to be the big GN for the Fall.
- Beyond The Hunger Games: Young Adult Book Marketing and Public Relations Strategies—discover the mysteries of successful marketing and public relations strategies for YA titles.
- A Guide to Goodreads for Booksellers, Librarians and Publishers: Making the Connection to Readers—Goodreads will guide Publishers, Librarians, and Booksellers on how to reach their target audience using their Web site.
- Business of Publishing Track
- Picture Books & Ebooks—breaking ground for publishers.
- New Business Models for Publishers
- Raise Your Revenue & Increase Your Profit Margins With Direct-To-Consumer Sales—learn how to fulfill online ebook sales & the logistics of print fulfillment as well as the secrets to creating a successful promotional marketing campaign, building a consumer-focused Web site, and how to take full advantage of Print on Demand (POD).
- Putting Industry Data & Research Resources to Use—find out how publishers are using Bookstats, PubTrack Consumer, and Indexing content to drive their business.
- The Current Size of U.S. Book Publishing: Exploring Shifts (2008-2011) Across Format, Category and Channel—members of the BookStats Steering Committee will reveal topline results from BookStats 2012 and discuss the importance of good data to the entire industry.
- Basics of Licensing for Publishers
- Publishers Who License—Knowing the Legal Issues